Kenya Marketing Platform Presentation

MARKETING PLATFORM 2011 - 2012 mydestination.com/kenya [email_address] Tel: +254-733-621658 MEMBER OF THE MYDESTINATION.COM NETWORK KENYA

INTRODUCTION ,[object Object],[object Object],• Highly optimised for excellent search engine results • Targeted audience of those actively seeking specific information about Kenya. • Dynamic, interactive and up-to-date content • An effective marketing platform for Kenyan businesses

MyDestination.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FINDING YOUR CUSTOMERS We can help you reach your potential customers at every stage of the travel process. Customers share their experiences online with friends, family and other users. Use of site while in Kenya, print special offers and check events. Mobile App for planning on the go is coming soon! Booking accommodation while checking out your business at the same time. Searching for new destinations Where to stay, when to go and what to do. Users can add your business while planning their whole itinerary on the site. Making changes, checking new things and validating travel plans.

BUSINESS PROFILES ,[object Object],GOLD PROFILE SILVER PROFILE BRONZE LISTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],‘ Choose from Gold and Silver Profiles for Priority Exposure’

YOUR DEDICATED PROFILE ,[object Object],[object Object],LARGE IMAGE BUSINESS INFORMATION CONTACT INFORMATION INTERACTIVE TOOLS PHOTOS ENQUIRY FORM VIRTUAL TOUR & VIDEO

INTERACTIVE MARKETING ,[object Object],[object Object],[object Object],VIRTUAL TOUR VIDEO ‘ Production of Virtual Tours and Video is included for free with Gold and Silver Profiles’ Prices paid for multimedia if you hired someone privately: SERVICE PRICE VIRTUAL TOUR X 12 40,000ksh MARKETING VIDEO 40,000ksh

CLIENT INTERFACE ,[object Object],[object Object],UPDATE LISTING STATISTICS CUSTOMER REVIEWS SPECIAL OFFERS ‘ The client interface is included with Gold and Silver Profiles’

SPECIAL OFFERS ,[object Object],[object Object],‘ Publishing Special offers is included with Gold and Silver Profiles’

EVENTS ,[object Object],‘ Publishing Events is included with Gold and Silver Profiles’

RECOMMENDED BY ,[object Object],[object Object],‘ Recommended By Badge is included with Gold and Silver Profiles’ ‘ Encourage customers to choose your business ’

SOCIAL MEDIA & PR ,[object Object],[object Object],‘ Social Media & online PR are included with Gold and Silver Profiles’

DEDICATED ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TOP BANNER ADVERT 728x90 PIXELS BOX 1 ADVERT 300x250 PIXELS BOX 2 ADVERT 300x250 PIXELS ‘ Targeted advertising allows you to reach people in the search process ’

MOBILE APPLICATION ‘ Mobile App will be included with Gold and Silver Profiles’ SIMPLE, global, fast, reliable, branded, scalable (Utilise existing functionalityesources for speed of delivery) Location Based Services (offers, restaurants, hotels, attractions …) Key Travel functionality Flight Arrivalsepartures Information Local Weather Search for Companies by ‘type’ and ‘location’ What’s On Special Offers

• Users will find your business when they search our mobile App • Special offers can be used to bring customers to your business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Home Page Users can find businesses nearby Special Offers

• Displays available offers for a Destination • Coming Soon: ‘Refine’ (ability to filter by type and location) Special Offers Results

• Uses Location Based Services (GPSatellite) to locate position • 9 x What’s On, Special Offers, Categories (e.g. Restaurants, Accommodation…) • Sections can be scrolled individually: (left=closest) to right Scrollable Left to Right Near Me Now 9 x What’s On 9 x Special Offers 9 x Restaurants 9 x Accommodation

PROFILE PRICES ,[object Object],[object Object],[object Object],Features Bronze Silver Gold Overview Text Yes Yes Yes Contact Info (Address, Tel, Fax) Yes Yes Yes Priority Results None High High est Company Website Link No Yes Yes Photo Album & Map No Yes Yes Enquiry Form / Reserve No Yes Yes Virtual Tours & Video No Yes Yes Special Offers No Yes Yes Add Events No Yes Yes Travel Articles & Social Media No Yes Yes Mobile App No Yes Yes Quantity per Category Unlimited 1 50 8 Price (Annual) Free 21,000ksh 100,000ksh

ADVERTISING PRICES ,[object Object],[object Object],[object Object],Location Top Banner Box 1 Box 2 Homepage Not available Not available 72,000ksh Main Category Pages (Restaurants, Nightlife, Shopping, Wellness, Things to Do, Weddings, Events, Weather, Photos) 86,000ksh 64,000ksh 36,000ksh Sub Category Page & Info Pages For Example: Museums, Nightclubs, Chinese Restaurants, hairdressers, Regional Info etc.) 64,000ksh 36,000ksh 25,000

CONTACT My Destination Kenya mydestination.com/kenya Kenya.admin @mydestination.com Tel: 245-733-621-658

Kenya Marketing Platform Presentation

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