Leadership and Your Presence Using HAR Tools and Social Media
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The document discusses various tools and resources available through HAR (Houston Association of Realtors) to help realtors market their listings and services online and through social media. It describes features like including social media links on listing pages, an automated social media plugin, video profiles for agents and listings, marketing templates, direct mail templates, and a client rating program.
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Leadership and Your Presence Using HAR Tools and Social Media
- 1. LEADERSHIP AND YOUR PRESENCE USING HAR TOOLS Presented by Marilyn Maxwell
- 4. Sharing Information via Social Media Your social networking and external sites such as Facebook, LinkedIn, Twitter, YouTube, blog, website, and eNewsletter will be promoted on the property detail page of your listings on HAR.com. Create an e-mail signature containing the social media links. Then, copy and paste into your mail client (e.g. Outlook, Hotmail, Yahoo! Mail, Gmail, etc.) . There are various signature templates to choose from. Personalized social media links
- 5. Sharing Information via Social Media
- 7. IDX Tools for Your Non-HAR Site
- 22. Marilyn Maxwell [email_address] (713) 629-1900 x 288
Editor's Notes
- Customize your free Member Website: Log into HAR Click the Tools menu at the top of the page Click the ‘Manage Your Website’ link in the upper left corner of the screen Choose any or all of the sub-menus in the center of the screen that you would like to customize (photo, profile, etc.)
- Customize your Social Networking Links: Log into HAR Click the Tools menu at the top of the page Click the ‘Manage Social Media and External Links’ link in the upper left corner of the screen Choose any or all of the social media site links that you would like to customize from the drop-down menu in the center of the screen (LinkedIn, Facebook, etc.) Manually type the link to your personal page on each of the social sites Scroll down a bit to also include links for ‘external links’ such as your own YouTube channel or Housing Trends eNewsletter
- Share your listings via Social Networking Sites: Visit the property detail page on the HAR consumer site (www.HAR.com/#### where the # symbols are the property MLS#) Click the “Share” link in the upper right corner of the screen Choose any or all of the social media sites that you would like to share the property on (LinkedIn, Facebook, etc.) *Please note, when posting listings to any social media site, be sure the posting adheres to NAR, TAR and the social media site guidelines
- Updates HAR members' social networking sites on a nightly basis. Enabling the Social Networking Plug-In: Log into HAR Click the Tools menu at the top of the page Click the ‘Manage Social Networking Plug-In (Twitter)’ link in the upper left corner of the screen Click the ‘Add New’ button in the center of the screen Choose Twitter from the drop-down menu in the center of the screen Fill in the ‘Account Label’ field with your Twitter username or “handle” Click the ‘Add Service’ button in the center of the screen
- IDX Tools for Your Non-HAR Website: Log into HAR Click the Tools menu at the top of the page Click the ‘IDX Tools for your website’ link in the lower left menu on the screen Click ‘Get Code’ to the right of any feature name Copy and paste that code to your personal site
- Realtor Listing Distribution Chart: Log into HAR Click the MLS menu at the top of the page Click the ‘Realtor Listing Distribution Chart’ link in the upper left area of the screen
- Realtor Listing Distribution Chart: Log into HAR Click the MLS menu at the top of the page Click the ‘713-REALTOR’ link in the lower left area of the screen
- HAR members can upload and share videos of themselves, their firm, and their listings with consumers on HAR.com. REALTORS ® can use online videos to promote their value to consumers and enhance their listing presentation. Personal Profile Video: Log into HAR Click the My Account menu at the top of the page Click the ‘Manage Your Profile Video’ link in the upper left area of the screen Choose to upload a “Do It Yourself” video or schedule a video shoot using the HAR studio Listing Video: Log into HAR Click the My Account menu at the top of the page Click the ‘Manage Your Profile Video’ link in the upper left area of the screen Scroll to the bottom of the page and click the ‘Add Listing Video’ link at the bottom of the page
- http://www.youtube.com/t/press_statistics
- http://www.har.com/consumervideos/
- http://www.har.com/consumervideos/
- http://www.har.com/MarketingSystem/#new Marketing System: Log into HAR Click the MLS menu at the top of the page Click the ‘Marketing System (Flyers/8Touches)’ link in the lower left area of the screen Click the ‘Create Flyers/Brochures/Postcards’ link to the far right of the appropriate property address
- http://www.har.com/MarketingSystem/#new
- Client Expererience Rating Program (CERP): Log into HAR Click the Tools menu at the top of the page Click the ‘Manage Your Client Experience Rating’ link in the lower left area of the screen
- http://members.har.com/Realtor-Rating-Program/
- http://www.hten.com/ Housing Trends eNewsletter: Log into HAR Click the Tools menu at the top of the page Click the ‘Create/Manage Your Newsletter (Lead Gen)’ link in the lower left area of the screen
- http://www.hten.com/
- http://members.har.com/blogs A blog is a type of Web site that enables open communication and provides agents with a platform to express their insights. Blogs help you build your image as an expert in your particular market. With the HAR Blog Builder, members can create a blog for free. Members will be able to choose from various blog categories, various themes and color options to personalize their blog. In addition, members will be able to control posts and comments from their readers. HAR Provided Blog Template: Log into HAR Click the Tools menu at the top of the page Click the ‘Manage Your Blog’ link in the upper left area of the screen
- From a business perspective, there are several potential reasons to blog. Blogs are no different from media outlets like video, print, audio, presentations and so on. They all deliver results - but of varying kinds. The types of results you can expect from blogs are mainly about stronger relations with important target groups.