Building your business with the enhanced locationshawaii.com
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The New LocationsHawaii.com
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Building your business with the enhanced locationshawaii.com
- 1. The Enhanced LocationsHawaii.com YOUR Competitive Advantage Most websites are ‘one size fits all’. The new Locations Website was built BY agents FOR agents. Agents were able to input our own experiences into the Site. Most real estate websites out there were made by tech companies who were just ‘thinking’ how realtors should be working with their clients by providing information to them. For our website WE, the agents in the field, made the suggestions and tweaks to truly make our Site a real, real estate website.* *Elizabeth La Riva
- 2. The Three Primary Agent Benefits 1) To help you Generate more New Business. 2) To help you Enhance and Strengthen the Relationships with your Existing Prospects and Clients to Create More Sales. 3) To help you better prioritize your time, and work Smarter and more Efficiently, not Harder.
- 3. 1.) Generate More New Business • Top of Google • Your own personalized Site • Enhanced profile pages • Agent Branding • Expanded Agent Branding
- 4. Your Own Personalized Website Top of Google Site Architecture creates “Top of Google” search results = easily draw new potential clients to you! Your personal, unique Site Address within the site…and it doesn’t cost you a thing!! www.Locationshawaii.com/First.Last
- 5. Agent Branding Agent Branding - Any time someone starts their search from your profile page, you will be branded as their agent. Each time they return to the site for 2 weeks, even if they don’t register the first time, you are still branded to them. If they register during those 2 weeks, they will immediately be assigned to you. If they register after those 2 weeks, they’ve been exposed to you and the value you provide, so it increases the likelihood they will select you as their agent. The Site was designed to do everything possible to drive leads to you – and have them stay with you
- 6. One ‘Click’ to Register
- 7. Enhanced Profile Pages Enhanced profile pages - allow you to easily demonstrate your expertise, values, success stories, what you care about as a human being, and what past clients have to say about you. This shows potential clients how skilled, valuable, and professional you are. Your Profile Page may make the difference in who a prospect chooses.
- 8. Expanded Agent Branding = More Leads for you! Expanded Agent Branding - Any time you share an article/listing/anything from the site on social media, anyone who clicks through, off of that share, is aligned with you as their agent. They will see your name, picture, contact info and have a “cookie” dropped which tags them to you. **AND….anytime one of your clients shares any content from the Site on social media, any of their friends, family, etc. who opens the content will have you show up as their agent.
- 9. Agent Branding Summary The Site is engineered to make it as easy as possible for new prospects, and past clients to find you. Your Profile Page shows them how qualified you are. The Site ties prospects to you – so they register under you. Both you, your prospects, past clients, and SOI can create new business for you via Social Media. The Site will automatically create a CRM Account for you any time someone registers through any method available. And you will receive a notification email alerting you.
- 10. 2.) Strengthen Existing Relationships to Create More Sales • Segmentation • Easier, User-friendly Search Multi-Region Select More Search Filters • “Learn” Section Enhanced Market Reports Real Estate Tools: LHV Rent Accumulator Loan Calculator • MyLocations Your Clients’ Real Estate Hub NECEs to multiple addresses LHV - Auto Send
- 11. Segmentation – Unique User Experience Segmentation—the site customizes itself to each client’s specific needs and interests—and all that content is coming from you.
- 12. Easier, User-friendly Search Easier, User-friendly Search - keeps clients coming back to the site and keeps you at the center of their RE search
- 13. Search Guide – Multi-Region Multi Region Select—easier and faster for you and your prospects to set up NE’s
- 17. Power Search – More Search Filters More Search Filters — Prospects can refine their search even further to find the exact properties that best match what they are looking for in a home.
- 18. More Search Filters – Closer Look
- 19. More Search Filters – Closer Look
- 20. “Search” - Competitive Advantages Listing information updated every 15 minutes--key competitive advantage in a fast moving market Property information is Neighborhood-based and accurate…Unlike zip-code based sites like Zillow, Trulia Your clients get a “Realtor-Grade” property search tool Multi-Region Searches and NE/CEs The Site is locally designed with local data – Designed in Hawaii for Hawaii Refined with input from Locations agents and consumers
- 22. Enhanced Market Reports Enhanced Market Reports - help your client dig in to the specific sales activities and data in their neighborhood. This reinforces the conversations you have with them — for example: lots of bid ups in your market place and price point, so you need to be aggressive with your offer”. Point them to the market reports that reinforce that information
- 23. “Learn” – Articles and Blogs “Learn” Section - More and better content on the Site helps to better educate your prospects and clients. That makes your life/job easier, and keeps prospects coming back to the site. All articles are branded as coming to the client directly from you.
- 24. “Learn” - Real Estate Tools Mortgage Calculator Available on every Property Details Page viewed
- 25. Real Estate Tools – Loan Calculator Price of Property viewed is Auto-filled
- 26. Loan Calculator On Every Listing Click on the Price
- 27. Loan Calculator On Every Listing
- 28. “Learn” - Real Estate Tools Rent Accumulation Calculator
- 29. Real Estate Tools – Rent Accumulator
- 30. “Learn” - Real Estate Tools Locations Home Valuator (LHV)
- 31. Real Estate Tools - LHV The #1 property that clients care most about is the property they own
- 32. “MyLocations” The “Facebook” of Real Estate for Prospects
- 33. “MyLocations” Overview Search Dashboard – Manage your real estate search ‘end to end’ Notification Counter – property updates are based on our saved searches Contact Agent – Prospects contact you, and go directly to your Profile Page Recent Activity – Prospects can view updates to saved searches and favorites Recently Viewed Properties – Properties recently viewed are easy to access Saved Listings – Saved and Favorite Properties all located in one place Compare Saved Listings - Side by side visual and data comparison Property Searches – All saved searches on one page Settings – Update Profile information and add others to receive updates Home Partner Program – Discounts on products and services for Prospects Home Valuation Tool (LHV) – Prospects can access the LHV directly
- 36. LHV Auto-send from “MyLocations”
- 37. LHV Auto-send from “MyLocations” Each time a Client or Prospect goes to “MyLocations”, their LHV is instantly updated
- 38. Same NE/CE to Multiple Prospects From “MyLocations” ‘Settings’ – enter additional email addresses for multiple recipients. Separate each address with a semi-colon ;
- 39. 3.) Work Smarter – Not Harder Improved/Increased Time Prioritization You can generate more sales Site tracks prospect/client Actions – “You see what they see” • Site is built with the ability to track every action the prospect takes on their website account • As an agent, this helps you to easily identify which of your prospects is most likely to transact, and shows you who you need to pay the most attention to
- 40. Work Smarter – Not Harder Improved/Increased Time Prioritization You can generate more sales Site tracks prospect/client Actions – “You see what they see” • Not just property clicks • Time on the Site • Articles/Blogs they read • When a prospect clicks on the same article/blog, or the same property multiple times • When they use tools on the Site like the Mortgage Calculator
- 41. The $5000 LocationsHawaii.com Client Presentation Video Contest • $5000 total prize money for the best Client Presentations using the enhanced Locationshawaii.com • 1st Prize: $2,500 • 2nd Prize: $1,000 • 3rd Prize: $500 • 2 Locations Choice Winners: $500
- 42. The $5000 LocationsHawaii.com Client Presentation Video Contest • Judging – 1st to 3rd • Everyone who submits a video gets 1 vote and you can’t vote for yourself • 3 managers/coaches get 1 vote each • Everyone can vote on the Portal for the Loca Choice awards • Rules – • Deadline for video submission– Dec 31st • 15 minutes max • Upload to Portal • Judging runs from January 1-9, 2017 • Winners announced at Corp Sales January 10th.
Editor's Notes
- Most websites are ‘one size fits all’. The new Locations website was built BY agents FOR agents. Agents were able to input our own experiences into the Site. Most real estate websites out there were made by tech companies who were just ‘thinking’ how realtors should be working with their clients by providing information to them. For our website WE, the agents in the field, made the suggestions and tweaks to truly make our Site a real, real estate website.
- Your personal, unique Site Address within the site…and it doesn’t cost you a thing. Top of Google - Site Architecture creates “top of google” search results = easily draw new potential clients to you. 95% will rank #1 for the “name” + “realtor”, but can’t guarantee this.
- Agent Branding - Any time someone starts their search from your profile page you will be branded as their agent. Every time they return to the site for 2 weeks, even If they don’t register the first time they come to the site, you are still branded. If they register during those 2 weeks, they will immediately be assigned to you. If they register after those 2 weeks, they have been exposed to you and your value, so it increases the likelihood they will select you as their agent
- Agent Profile Page: The agent-benefits begin with the Agent Profile page – the agents’ free personal website – within a website. Each agent gets their own custom web address (locationshawaii.com/first.last) and agents can drive traffic to their personal Site for free. By design, when a prospect “Googles” a Locations agent, the agent’s personal-website Profile Page pops to the top of the search-results page. This easily draws new potential clients to you. The company’s investment for each agent makes it easier for prospects to find you online. When the prospect clicks from Google, they land right on your Profile Page. And it’s just one click for a prospect to register right on your Profile Page. That one click auto-assigns the prospect to you. Plus, a CRM account is automatically created. And you receive a notification email when it happens. When the prospect opens your Profile Page, even if they don’t register, an instant connection is made between you and the prospect. Whenever the prospect returns to the Site within a 2-week period, the Site will be branded to you. And if the prospect registers during those two weeks, they will immediately be assigned to you. If the prospect doesn’t register, you have the two-week window to solidify that relationship. The same thing happens when you send anything to a new prospect from the Site. Any time you share an article/listing/or anything from the Site, either directly, or on social media, anyone who clicks through off of that share is aligned with you as their agent. And they will see your name, picture, contact info, etc.
- Your agent Profile Page allows you to easily demonstrate your expertise, values, success stories, success map, what you care about as a human being, and what past clients said about you. Your Profile Page shows potential clients how skilled, valuable, and professional you are. Your Profile Page may make the difference in who a prospect chooses.
- Expanded Agent Branding - Any time you share an article/listing/or anything from the site on social media, anyone who clicks through off of that share is aligned with you as their agent and will see your name, picture, contact info and have a cookie dropped to tie them to you
- Segmentation—Agents can segment each prospect through CRM, or a prospect can segment themselves directly on the Site. Once an account is segmented, all of the articles, blogs and reports shown on the Site will be customized to the prospect. This is what makes ours a “smart” Site. The Site customizes itself for each prospect based on their selected “segment”.
- The Search Page features property info and photos on the left, and property map locations on the right. The Site’s easier, more user friendly search keeps prospects coming back, and keeps you at the center of their real estate search. Multi-Region Selections make it easier and faster for you and your prospects to set up NE/CE’s. More search filters help prospects refine their search even further to discover the homes that most closely match what they are looking for. Click on “NEIGHBORHOODS”
- Click on “NEIGHBORHOODS” – the Region Selection Image appears.
- Mouse over the Oahu Map image and the Region Boundaries and Region Name will appear. Select a Region to begin a Search. a.) When a Region is selected, the orange “Neighborhood” panel to the right is populated with the number of neighborhoods in that Region.
- b.) Click on the Neighborhood panel, and each neighborhood is listed. All of the neighborhoods will be ‘checked’ upon opening. Click on the box to the left of the Region name and the neighborhoods will be ‘unchecked’. c.) Check the boxes next to the neighborhoods you wish to search. Then click on “Add Selected” at the bottom.
- Step 4: Review the Visual part of the Search Tool – Data on left, Map location on right a.) On the Search Page, refine the search as needed. After entering the parameters of the search, click the orange “Update” box. b.) Properties fitting the selections will appear on the left, and the property locations will appear on the map to the right.
- Step 5: Power Search – refine the search even more with Additional Filters + Multiple Saved Searches a.) Agents can send NE/CEs with information from different Regions in the same NE/CE b) This is useful for agents working with Buyers who don’t know the island well or where they may like to live.
- Our Site has the most Search Features in Hawaii. The more ‘filters’ – the more refined the search.
- In addition to Condo-only Search Filters, prospects can search by school. New Search Filters even allow a search by when a property came onto the market.
- Step 6: Discuss the ‘Competitive Advantages’ of our Search Tools a.) Data is Neighborhood-based b.) The information is correct. Unlike zip-code based Sites like Zillow c.) The Site is locally designed with local data – Designed in Hawaii for Hawaii d.) Refined with input from Locations agents and consumers e.) Agents see what the prospect sees The Site is built with the ability to track every action the client takes on their website account. As an agent, this easily helps you to identify which of your prospects is most likely to transact. The Site shows you who you need to pay the most attention to. Not just property clicks are shown. You see the prospect’s time on the Site, the articles read, when a prospect clicks on the same article or same property multiple times, and if they use tools on the Site like the LHV, the Mortgage Calculator or the Rent Accumulator. You see what the prospect sees.
- The “Learn” section helps to better educate your prospects and clients. This makes your life/job much easier. The information in “Learn” keeps them coming back to the Site for more. All of the articles are branded as coming to the prospect directly from you. Enhanced Market Reports help your prospects dig into the specific sales activities in their neighborhood and reinforces the conversations you have with them—example: lots of bid ups in your neighborhood and/or price point. You need to be aggressive with your offer, and then point them to the market reports that reinforce that information.
- Step 10: Learn Page – “Articles, Blogs and Market Reports” c.) Articles, Blogs and Market Reports support what you are saying in the field. b.) The Site becomes a third-party support for agents in the field
- Learn Page – “Mortgage Calculator”
- Step 9: Learn Page – “Mortgage Calculator” a.) Lets renters see what they can own by just using what they currently pay in rent each month b.) With the LHV, renters can see the value of the property they occupy, and if their rent payment would cover the loan payment on the same property.
- Step 8: Learn Page – “Rent Accumulator” a.) Renters often have the money, they just send it to the wrong people. b.) The accumulated amount of rent paid is the best way to get a Renter’s attention.
- LHV — the 1 property that clients care most about is the property they own.
- LHV Auto-Send—the 1 property that clients care most about is the property they own. Simply plug their address into the “My Locations” section of their account on our site, pick a recurrence time frame (monthly, quarterly, biannually etc.) and the site will send them a current and accurate home valuation, all branded as coming directly from you. Unique, customized, personalized info that goes out indefinitely after you take 2 minutes to set up their account