1. Title: 37-PaidReach Prosand Cons
LearningObjectives:
1. Understandingthe utilityof usingPaidReachforyourmarketingcampaign
Description:
PaidReachMethodsreferstothe use of paidadvertisingtoattract more people toyourbusinesspage
on social media.Paidreachisbestif youwant to reachout to a lot of people,wanttotargetyour
efforts,guarantee visibilityanduse acheapoptioncomparedto all otherformsof advertising.Paid
reach issomewhatbadsometimesaswell asitshowsanad that people generallyavoid,itrequiresa
sophisticatedstrategyforittobe successful,andevenif youdoeverythingright,youmayexperience
lowconversionratesorbad customerleads.Paidreachisa useful tool thathas itspros andcons and
shouldbe usedwithcare. FurtherReading:
https://insightmg.com/the-pros-and-cons-of-paying-for-social-media-reach/