This document provides an overview of Wolverine's capabilities in providing intelligence for business growth. It discusses why executives seek Wolverine's assistance, representative project topics including business planning, product planning, strategic positioning intelligence, and market expansions. It also outlines Wolverine's view on the planning process, when clients use Wolverine, and provides examples of representative case studies.

1. Providing Intelligence for Growth
WBA Capabilities Overview
Prepared For General Viewing

2. Agenda
• Background on Wolverine
• Our View on Planning Process
• Case Studies
• Challenges in 2012 & Beyond
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3. Why Executives Seek Our Assistance
• “To grow, we need to understand our competitive environment, our
customers’ demands, threats from new technologies, pressure from our
suppliers, and the impact of social, political, and economic forces in our
global markets.”
• “We need better intelligence and analysis to help us make the right
investment decisions every time.”
• “Our new product development cycle does not yield significant new products
on a timely basis.”
• Most of our sales are through distribution, we do not have direct access to
what the end user thinks about our product nor do we fully understand their
needs.”
• “Our planning cycle is not robust, we need a roadmap for successful revenue
and margin growth.”
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4. Representative Project Topics
• Business Planning
– Multi-year Strategic Marketing And Operations Plans
• Product Planning & Product Development
– Idea Generation & Validation
– Process, Project Selection, Cycle Management
• Strategic Positioning Intelligence
– Analyzing All Elements Of Value Chain
• Voice Of Customer & Customer Satisfaction Research
– Survey Design, Execution And Corrective Action Plans
• Market And Geographic Expansions
– New Opportunities Utilizing Existing Technologies
• Mergers & Acquisitions
– Target Identification, Preliminary Study, Integration
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5. Our View on Planning Process
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6. When Clients Use Wolverine
• Larger Companies
– Preparation for planning process
– Intelligence gathering for new verticals, geographies, or
customer groups
– Horsepower in a pinch
• Smaller Companies
– Building a business plan for future
– Outsourced strategic marketing
– M&A
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7. Representative Case Studies
• Market Intelligence: New Channel
• Market Intelligence: New Products
• Market Intelligence: Voice of Customer
• Market Validation: New Entry
• Product Branding: Name Selection
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