Presentation by Jovan Miljevic hosted by 12p Society. Here you can find a practical example of how marketing can fit into the product development process and what kind of data-driven information marketing can deliver to the product team. In today's Startup environment having perfect market fit product and developing innovative features are not enough. Marketing data can be a real game-changer in future software product improvement. The complete case study is taken from internal procedures, workflows and data aggregation in the team of Nifty: https://niftypm.com/