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Our tested process of gathering
& testing knowledge toleverage
it for your success.

2. Channels
Marketing channels
Sales channels
Company
Who are you
Vision / Goals
Culture / Legacy
Competition
Product
Messaging
Marketing
Who are they
Decision Factors
Values / Needs
Customers
Sales cycles
Market climate
Trends
Climate
The Discovery
An introspective guided process to understand the unique & relevant truths
about your company and a deeper understanding of the climate of your industry.
The focus is on these 5 areas:
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3. The Review
A peer review, analysis and discussion of all gathered information with
the insight being the foundation for the Goals, Strategy and a month
by month executable plan.
Analysis Assessment Opportunity
Reviewing in detail the
discovery document -
questioning & perusing
additional data and insight
where necessary.
Seeing and suggesting
new business and market
opportunities.
Calculating & evaluating all
the information to form acute
assumptions and audit risks
for the goals, strategy and
plan.
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4. Focus + Goals Strategy Plan
The Outcome
The point of convergence for all the information gathered,
resulting in the culmination of an all-encompassing strategy
and marketing plan.
Determining and setting
specific focus, goals and
objectives for the
marketing & sales plan.
Build out a detailed 12-18
month by month executable
media and marketing plan
with “measuring’ initiatives
to record effectiveness and
adapt where necessary.
Taking gained knowledge
from the Review Stage to build
out a detailed list of relevant
and coordinated marketing
platforms.
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5. Final Note
We are, at our core, about discovering what is meaningful to people,
revealing and leveraging important patterns and connections,
uncovering the possible and inspired paths unrealized or utilized.
Our approach finds those calculated risks needed to create the bolder ideas,
the more meaningful campaigns and the deeper influential engagement.
Now… How can we help you?
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