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Growth Hacking Pre-Launch Revenue
Why we asked our beta signups to pay $29 to try our Private Beta product

to pay!
of the...
@liamgooding
@trak_io
Problems With Our Beta
Server Costs Are Very High
(Relative to a typical B2B SaaS app)
Our Product Is Sexy
(But You Need To Put In Some Effort Before You Can Use It)
Lots Of Tyre Kickers
(Lots Of Founders Who Just Want To Check Out What You Built)
How We Solved It
“No One Else Is Getting In”
(Unless You Slip Me A £20 Note)
Literally Inspired On A Night Out
(When The Club Weren’t Going To Let Superman or Maverick In!)

Liam, CEO

Matt, CT
O
Gumroad Payments: Quick & ‘Throwaway’
(After a few days of seeing it worked, we then setup Webhooks & Emails)
How Successful Was It?
Gumroad Revenue & Sales
(Made up of $29 queue jumps & 2 x $499 payments)

Emailed Existing Waiting List Here
11% Paid Conversion

See Gumroad Offer > 11% > Purchase
Customer.io Drip Campaign
“Last Chance” emails to people who didn’t pay immediately

Average across 2 emails (2.3% first em...
Better Response Rate To Feedback Emails
90% reply (Paid) vs. 25% reply (Free)

s!
ork Rock
Teamw
We Also Sold 2 x $499
“Launch Partner” deals
Tools Used
•

Gumroad - Payments, webhook

•

Customer.io - “last chance” email campaign

•

Trak.io - Gumroad webhook, tr...
Thankyou!
Good Hacking
Checkout Trak.io
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Growth Hacking Pre-Launch Revenue, Trak.io Case Study

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A full case study of how, and why, we asked Beta testers to pay $29 to access our private beta at Trak.io including all our revenue numbers, conversion rates and how it helped increase the quality of our beta feedback. Liam Gooding is cofounder and CEO of Trak.io

Published in: Business, Technology

Growth Hacking Pre-Launch Revenue, Trak.io Case Study

  1. 1. Growth Hacking Pre-Launch Revenue Why we asked our beta signups to pay $29 to try our Private Beta product to pay! of them e got 11% d how w …an
  2. 2. @liamgooding @trak_io
  3. 3. Problems With Our Beta
  4. 4. Server Costs Are Very High (Relative to a typical B2B SaaS app)
  5. 5. Our Product Is Sexy (But You Need To Put In Some Effort Before You Can Use It)
  6. 6. Lots Of Tyre Kickers (Lots Of Founders Who Just Want To Check Out What You Built)
  7. 7. How We Solved It
  8. 8. “No One Else Is Getting In” (Unless You Slip Me A £20 Note)
  9. 9. Literally Inspired On A Night Out (When The Club Weren’t Going To Let Superman or Maverick In!) Liam, CEO Matt, CT O
  10. 10. Gumroad Payments: Quick & ‘Throwaway’ (After a few days of seeing it worked, we then setup Webhooks & Emails)
  11. 11. How Successful Was It?
  12. 12. Gumroad Revenue & Sales (Made up of $29 queue jumps & 2 x $499 payments) Emailed Existing Waiting List Here
  13. 13. 11% Paid Conversion
 See Gumroad Offer > 11% > Purchase
  14. 14. Customer.io Drip Campaign “Last Chance” emails to people who didn’t pay immediately Average across 2 emails (2.3% first email, 1% second)
  15. 15. Better Response Rate To Feedback Emails 90% reply (Paid) vs. 25% reply (Free) s! ork Rock Teamw
  16. 16. We Also Sold 2 x $499 “Launch Partner” deals
  17. 17. Tools Used • Gumroad - Payments, webhook • Customer.io - “last chance” email campaign • Trak.io - Gumroad webhook, tracking, sync data to customer.io (public plugin coming soon!)
  18. 18. Thankyou! Good Hacking Checkout Trak.io

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