This document provides guidance on a new tagging strategy for Community Sherpa. It recommends focusing tags on long-tail searches rather than broad keywords. Tags should link the blog to individual posts and be used consistently to build authority. Exercises demonstrate proper tagging practice, such as using 5-10 property-specific tags per post and avoiding previously used tags. Moving forward, teams will create pre-determined tag lists for each property and only use those approved tags.

1. New Tagging Strategy for Community Sherpa

2. How Do Tags Affect SEO? Every time you create a new tag, you create a new “indexed” page on search engines. When clicked on, a “Tag Page” will show all posts that used that specific tag. The more often you use the same tags, the more “SEO authority” you have on that search term

3. Tag Page Example from Search Commonly used search term Posts that used exact tag Result on page 1 of Google

4. How Should Community Sherpa Be Using Tags? Focusing on more “long-tail” searches Avoid broad keyword searches “Apartments”, “Atlanta”, “events” Tagging for the blog, NOT the post Tags are the link between the blog and post Using the same tags over and over again for relevancy and gaining “SEO authority”

5. Tagging Exercises

6. Exercise #1 Post Title: Hang Out at the Dog Park Here at Piedmont Park! Solace on Peachtree Pet-friendly apartments in Atlanta GA Apartments in Midtown Atlanta Apartments near Piedmont Park outdoors pets Local parks Apartments in Midtown Atlanta Apartments in Atlanta GA Piedmont Park Atlanta GA Parks in Atlanta GA Dog parks in Atlanta GA Parks near Peachtree Street

7. Exercise #2 Post Title: Britney Spears Announces Atlanta Show at Philips Arena in July Britney Spears Events in Atlanta GA fun Apartments in Atlanta GA Apartments near Philips Arena Apartments in downtown Atlanta GA Upcoming events at Philips Arena Philips Arena Things to do near Peachtree Street Things to do in Atlanta GA Ashley Auburn Pointe

8. Exercise #3 Post Title: Does Maggiano’s Have the Best Italian Food in the Dunwoody Area? Apartments near Ashford Dunwoody Rd food Maggiano’s Italian restaurants in Dunwoody GA Fine dining Apartments in Dunwoody GA Apartments near Perimeter Mall Restaurants in Dunwoody GA spaghetti Broadstone Dunwoody Apartments Restaurants near Ashford Dunwoody Rd Restaurants near Perimeter Mall

9. How Will Community Sherpa Use Tags Moving Forward? Pre-determined list of tags for each community that is “property-specific” No more than 45-50 tags per community No more than 5-10 tags per post No longer using any previously-used tags

10. Tagging Process for Teams SMAs/Interns/CDs will create new list of tags for each property within the team. OCMs will ONLY use this set of tags from now on If you feel a tag needs to be added for any reason, ask your Creative Director Do NOT delete any tags from the “Post Tags” page in WordPress

11. QUESTIONS?