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TWITTER 
101 
Everything You Always Wanted To 
Know * But Were Afraid To Ask 
by JKG Social Media
Jody Krasner Gladstein 
jodykgladstein@gmail.com 
@jkgsocialmedia 
facebook.com/jkgsocialmedia
What is 
Twitter?
What is a Tweet? 
A Tweet is an expression of a moment or 
idea in 140 characters or less (including 
spaces). Ultimately, it is used to spark 
conversation and engagement with others.
Where do Tweets go? 
When you follow other 
people, their Tweets instantly 
show up in your timeline. 
And, vice­versa, 
your Tweets 
show up in your 
followers' timelines.
Fun Fact: 
Twitter has 288 million active monthly 
users covering 21% of the world’s 
virtual population. 
Source" http://socialcontentmedia.ca/latest-social-media-statistics-facts-and-triv
What do I tweet?
Post with a link
Quotes
Stats, facts or tips
Photos
Video
Graphics
Fun Fact: 
Tweets with images are 
150% more likely to be 
retweeted, receive 89% 
more favorites and are 
18% more likely to be 
clicked. 
http://www.internetmarketingninjas.com/blog/social-media/market-visual-tweets/
Who do I follow?
Suggestions for who to follow will 
appear on your Home, Me, and 
Notifications Pages.
You can also perform a search based 
on your interests.
Search results if "People" is 
checked on left­hand 
side:
Search results if "Everything" is 
checked on left­hand 
side:
How do I follow someone?
Click on a username or 
navigate to a user's profile. 
Click the Follow button 
when you see it next to a user's 
profile photo or on a user's 
profile page. 
Click the Follow button next to 
any of your "Who to follow" 
suggestions or next to search 
results.
What do I do with these?
What is a Reply or @reply? 
You can engage on Twitter by using 
@username of someone you would like 
to mention in one of your own Tweets 
or by clicking the Reply button on a 
Tweet that you see in your News Feed.
Reply example: 
@reply example:
What is a "ReTweet"? 
A "ReTweet" or its 
acronym"RT" is re­posting 
someone else’s tweets.
RT (ReTweet) examples:
What is a Favorite? 
Favorites are most 
commonly used when 
users like another 
Tweet. It is also a simple 
way to bookmark a Tweet 
that you might want to 
save for later.
Favorite examples:
Assignment 
Tweet at least 5 X per day (see next 
slide for examples). 
Plan 4 Tweets, but leave one 
open for something that 
happens during the day. 
Follow 75 other users (actual people) 
of interest to you. Use suggestions on 
who to follow to help you out.
Share a visual (photo, video, 
or graphic). 
Share a tip, stat or fact. 
Ask someone a question. 
Share an interesting article or 
blog post. 
Share something new you 
discover or see.

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Twitter 101: Everything You Always Wanted To Know * But Were Afraid To Ask

  • 1. TWITTER 101 Everything You Always Wanted To Know * But Were Afraid To Ask by JKG Social Media
  • 2. Jody Krasner Gladstein jodykgladstein@gmail.com @jkgsocialmedia facebook.com/jkgsocialmedia
  • 4. What is a Tweet? A Tweet is an expression of a moment or idea in 140 characters or less (including spaces). Ultimately, it is used to spark conversation and engagement with others.
  • 5. Where do Tweets go? When you follow other people, their Tweets instantly show up in your timeline. And, vice­versa, your Tweets show up in your followers' timelines.
  • 6. Fun Fact: Twitter has 288 million active monthly users covering 21% of the world’s virtual population. Source" http://socialcontentmedia.ca/latest-social-media-statistics-facts-and-triv
  • 7. What do I tweet?
  • 8. Post with a link
  • 12. Video
  • 14. Fun Fact: Tweets with images are 150% more likely to be retweeted, receive 89% more favorites and are 18% more likely to be clicked. http://www.internetmarketingninjas.com/blog/social-media/market-visual-tweets/
  • 15. Who do I follow?
  • 16. Suggestions for who to follow will appear on your Home, Me, and Notifications Pages.
  • 17. You can also perform a search based on your interests.
  • 18. Search results if "People" is checked on left­hand side:
  • 19. Search results if "Everything" is checked on left­hand side:
  • 20. How do I follow someone?
  • 21. Click on a username or navigate to a user's profile. Click the Follow button when you see it next to a user's profile photo or on a user's profile page. Click the Follow button next to any of your "Who to follow" suggestions or next to search results.
  • 22. What do I do with these?
  • 23. What is a Reply or @reply? You can engage on Twitter by using @username of someone you would like to mention in one of your own Tweets or by clicking the Reply button on a Tweet that you see in your News Feed.
  • 25. What is a "ReTweet"? A "ReTweet" or its acronym"RT" is re­posting someone else’s tweets.
  • 27. What is a Favorite? Favorites are most commonly used when users like another Tweet. It is also a simple way to bookmark a Tweet that you might want to save for later.
  • 29. Assignment Tweet at least 5 X per day (see next slide for examples). Plan 4 Tweets, but leave one open for something that happens during the day. Follow 75 other users (actual people) of interest to you. Use suggestions on who to follow to help you out.
  • 30. Share a visual (photo, video, or graphic). Share a tip, stat or fact. Ask someone a question. Share an interesting article or blog post. Share something new you discover or see.