PricePie is a social enterprise that aims to increase pricing transparency for consumers and businesses. It provides pie charts that break down how a business prices its goods and services, showing consumers where their money goes when making a purchase. PricePie's founder started the company to help address customers' increasing concerns about where their money is spent when buying products. The company works with businesses to obtain their financial data and create customized pie charts that visually display the pricing breakdown. PricePie's goal is to promote ethical pricing practices and help ethical businesses attract customers who care about these issues.
Marketing, Marketing Strategies, Their Importance, Different Marketing Strate...Preeti Acharya
Marketing, Marketing Strategies, Their Importance, Different Marketing Strategies with Examples, What is Marketing, Why Marketing is Important?, Why Marketing Strategies are Important?, Types of Marketing Strategies, Important and Famous Marketing Strategies, What is Ambush Marketing, Examples of Ambush Marketing, What is Guerrilla Marketing, Examples of Guerrilla Marketing, What is Offensive Marketing, Example of Offensive Marketing, what is Affinity Marketing, Examples of Affinity Marketing, What is Scarcity Marketing, Examples of Scarcity Marketing, What is Cause Marketing, Examples of Cause Marketing, What is Stealth Marketing, Examples of Stealth Marketing
Traditional Marketing is Dead... Long Live the CustomerStan Phelps
Traditional marketing is dead. Today's consumer is empowered. Tell and sell marketing is no longer effective. Companies need to differentiate themselves to stand out in a sea of sameness. Brands need to find ways to leverage their most important asset: their current customer. Referrals and word of mouth are keys to future growth. This presentation features nine customer-centric marketing lessons from leading brands such as Apple, Disney, Five Guys, Kimpton Hotels, Southwest Airlines, TD Bank, Wells Fargo, Zane's Cycles, and Zappos.
Rules of Social Engagement - De-Mystifying Social Content Marketing in 2015Seven West Media
Rules of Social Engagement is Philippa Spork's step-by-step program designed to help small to medium businesses take control of their social content marketing in a complex digital world! This presentation uncovers valuable insights about being a marketer today and briefly outlines the steps in her program FAMED and STAR.
Marketing, Marketing Strategies, Their Importance, Different Marketing Strate...Preeti Acharya
Marketing, Marketing Strategies, Their Importance, Different Marketing Strategies with Examples, What is Marketing, Why Marketing is Important?, Why Marketing Strategies are Important?, Types of Marketing Strategies, Important and Famous Marketing Strategies, What is Ambush Marketing, Examples of Ambush Marketing, What is Guerrilla Marketing, Examples of Guerrilla Marketing, What is Offensive Marketing, Example of Offensive Marketing, what is Affinity Marketing, Examples of Affinity Marketing, What is Scarcity Marketing, Examples of Scarcity Marketing, What is Cause Marketing, Examples of Cause Marketing, What is Stealth Marketing, Examples of Stealth Marketing
Traditional Marketing is Dead... Long Live the CustomerStan Phelps
Traditional marketing is dead. Today's consumer is empowered. Tell and sell marketing is no longer effective. Companies need to differentiate themselves to stand out in a sea of sameness. Brands need to find ways to leverage their most important asset: their current customer. Referrals and word of mouth are keys to future growth. This presentation features nine customer-centric marketing lessons from leading brands such as Apple, Disney, Five Guys, Kimpton Hotels, Southwest Airlines, TD Bank, Wells Fargo, Zane's Cycles, and Zappos.
Rules of Social Engagement - De-Mystifying Social Content Marketing in 2015Seven West Media
Rules of Social Engagement is Philippa Spork's step-by-step program designed to help small to medium businesses take control of their social content marketing in a complex digital world! This presentation uncovers valuable insights about being a marketer today and briefly outlines the steps in her program FAMED and STAR.
Balihoo Guide - Local Marketing Insights from Industry Leaders on Developing ...Balihoo, Inc.
We've partnered with industry experts, including MOZ’s David Mihm and Google’s Cecelia Choi to empower attendees to stay abreast of new technology, consumer behavior, and shifts in the digital marketing space, and provide them with actionable solutions. This informative guide features key data, insights, and recommendations from four of our most popular 2014 webinars:
-Maximizing Your Local Search Visibility at Scale
-Driving Local Sales with Video Marketing
-3 Secrets to Converting Visitors
-The New Search Behavior
An easy step by step guide to establish implementable & actionable LSM ( Local store Marketing ) in retail stores, Proven easy & useful, used & copied & adopted by leading fast food chains & retail company's in the Philippines. If you need a copy of the Power point presentation email your request @ dngrtz2000@hotmail.com, will send you your copy immediately.
This presentation was given by Managing Director of Riverplace Consulting. It highlights how marketing has changed becuase of the new media and what small companies and startups need to focus on when developing an internet strategy to reach their target customers.
Reverse thinking, reverse brainstorming, reverse banking, reverse editing and reverse outlining are few example of doing business in reverse.
The presentation discusses this trend, its future and conditions for gaining more momentum.
In this inadvertent age of technology and informed buyers, most businesses have fortunately embraced video marketing techniques in their daily operations. However, it is worth noting that a top-notch video marketing requires a compelling story to start with. An intuitively solid story is ideally important because it humanizes a company’s brand, hence making the best out of it. In order to achieve this, businesses need to adopt effective story telling techniques in their quest for marketing. To emphasize on digital marketing, storytelling through video stands the best.
Balihoo Guide - Local Marketing Insights from Industry Leaders on Developing ...Balihoo, Inc.
We've partnered with industry experts, including MOZ’s David Mihm and Google’s Cecelia Choi to empower attendees to stay abreast of new technology, consumer behavior, and shifts in the digital marketing space, and provide them with actionable solutions. This informative guide features key data, insights, and recommendations from four of our most popular 2014 webinars:
-Maximizing Your Local Search Visibility at Scale
-Driving Local Sales with Video Marketing
-3 Secrets to Converting Visitors
-The New Search Behavior
An easy step by step guide to establish implementable & actionable LSM ( Local store Marketing ) in retail stores, Proven easy & useful, used & copied & adopted by leading fast food chains & retail company's in the Philippines. If you need a copy of the Power point presentation email your request @ dngrtz2000@hotmail.com, will send you your copy immediately.
This presentation was given by Managing Director of Riverplace Consulting. It highlights how marketing has changed becuase of the new media and what small companies and startups need to focus on when developing an internet strategy to reach their target customers.
Reverse thinking, reverse brainstorming, reverse banking, reverse editing and reverse outlining are few example of doing business in reverse.
The presentation discusses this trend, its future and conditions for gaining more momentum.
In this inadvertent age of technology and informed buyers, most businesses have fortunately embraced video marketing techniques in their daily operations. However, it is worth noting that a top-notch video marketing requires a compelling story to start with. An intuitively solid story is ideally important because it humanizes a company’s brand, hence making the best out of it. In order to achieve this, businesses need to adopt effective story telling techniques in their quest for marketing. To emphasize on digital marketing, storytelling through video stands the best.
Customers aren't for Christmas: a whitepaper from Cherry LondonPhemmie Wilkinson
This Christmas, brands will spend millions trying to entice customers to action – to choose their particular product or service over another, to get their message across, to get their Facebook post liked and shared...
Each will be trying to carve a unique space in people’s hearts “guaranteeing” their share of the Christmas buzz and spend. This year it has started earlier than ever – the blockbuster ads have been out for what feels like weeks, the mince pies are on the shelves and your Christmas ‘essentials’ could be found as early as August on some retailers’ shelves.
But just how important is marketing activity in getting customers to act? Is it even worth it or are people’s minds already made up? What can brands do to really connect? Does investment in a long term loyalty programme help?
And how can Brand Partnerships be used to help cut through in this increasingly over-whelming cluttered world?
This is just a sum of the knowledge i have learned for a couple of years. i hope you guys all find this useful. Please do give any thoughts, feedback or comments. Thank you.
Dentsu Aegis Network - Quarterly on content marketingiProspect Norge
Content Marketing is essentially what it says – marketing with content, rather than with advertising. The new digital age has produced far more sorts of content – pictures, videos, apps - and therefore far more way for brands to use content in their marketing.
We are in a time where some people choose to block ads, and others choose to pay to avoid ads (for example in Spotify and Netflix); content marketing can bypass some of this avoidance.
Marketing One Day workshop for Healthcare Providers Social Change UK
This one day marketing workshop for beginners has been designed for healthcare organisations in the UK looking to be more marketing and business focused. This workshop was commissioned by Kent NHS and recieved excellent feedback. For more information on this workshop contact the Social Change team by email: hello@social-change.co.uk or call the office on 01522 837250
Good for nothing & price pie short brief final (1)
1. PricePie is all about pricing transparency.
It’s a social enterprise that helps businesses show their customers where their
money goes when they buy something from them, and helps consumers see what
businesses do with their money.
Ethical pricing of all goods / services is where we aim to be.
http://www.pricepie.co.uk
Background
PricePie was set up in Jan 2011 by Sam Zubaidi. He had previously worked for the
UK’s largest gap year travel company, Realgap, which was a vibrant, exciting and
very fair place to work. It was taken over by a large multi-national firm in 2009, who
made many changes to the business, which had a negative impact on customers,
suppliers (some of whom were NGOs and charities in the developing world) and
staff.
Following these changes, Sam noticed that increasingly, customers were phoning up
and asking,
“where is my money going?”
Having handed in his notice and whilst travelling around South America, Sam thought
one day, “Customers are increasingly asking where their money goes, so let’s help
businesses show them”.
UK businesses supply PricePie with their financial data, which demonstrates how
they decide to price their goods / services. PricePie then formulates the data in to a
pie chart, which is then placed next to the selling price on the businesses’ website /
label, so their potential customers can see exactly where their money will go if they
decide to buy. See here.
Just as we can see the nutritional information on food which allows us to decide if
we’d like to buy it or not, PricePie aims to do the same large scale, but with pricing
information.
In today's harsh economic climate the public continue to spend, however the
difference, is that they are far more careful about who they spend their money with. 1
in 2 UK adults now claims their primary motive when deciding between companies is
ethics.
PricePie aims to be the difference that helps ethical businesses sway that 50% of
consumers.
2. The Challenge For Good For Nothing
1. Develop a Consistent and Attractive Looking Product That Will Engage
Consumers
Our current PricePie charts have been developed slightly differently for each client.
We are know looking to maximise brand recognition and maintain consistency. We
want to develop a pie chart that looks attractive and is the same from client to client.
More specifically, they would like to have the same segments of the pie chart for
each client, i.e. ‘what we keep’, ‘marketing’, ‘production’, ‘we give back’ and ‘we pay
staff’ and the segments should be the same colours from client to client. Each pie
chart is to be juxtaposed to the PricePie logo.
2. Create a Tool / Program That Enables PricePie to Produce These
Customised Pie Charts
We need to develop the software / tools that will enable us to produce the same pie
charts from customer to customer automatically without manual intervention.
In particular, with some clients we will require the ability to upload pie charts to LED
screens that will be positioned within a shop or other physical spaces. The tool /
program will need to be easy to use, as there are likely to be multiple changes on a
weekly basis, across many products.
3. Develop the Brand, Positioning and Communications
In order to start a movement and gather momentum, we need to engage and hook up
consumers, businesses and the media.
We need to develop our brand positioning, guidelines and communications assets to
more clearly demonstrate the potential and the ‘what’s in it for me?’ for the three
different audiences, explored and brought to life in creative ways.
We would love to have a mechanism to sell the proposition to businesses more
effectively, so are looking to develop a sales tool/presentation.
4. Building an Ambassador Force
We need to create, grow and empower grass roots ambassadors. People who care
about where their money goes and businesses who are taking innovative, fresh
approaches to doing business that does social and environmental good. We are
looking for new ways to find, and engage these groups.