Brochure created by Content Rules, Inc. for client Autonomy

1. Web Content Management Solution
Create and deliver a consistent and compelling
customer experience across all Web-based business applications
Autonomy Interwoven Solutions

2. Controlling content chaos
Enterprises today need more than a basic
Web presence to support business initiatives
and meet customer demands. Web-based
business applications and the information
that drives them has become the lifeblood
of strategic growth. Success in this complex
environment means quality, responsiveness,
agility and the ability to effectively create and
deliver the massive amount of content at the
foundation of all interactions.
Creating, managing, and delivering this
critical content is extremely complicated. It
comes from many sources (internal, 3rd party
sourced, customer generated) in multiple
formats, is stored in multiple repositories
and has many destinations (often global).
Similarly, new pressures come from the
next generation Web, where increased
interactivity and customer demands are Site management is easy with visual drag-and-drop, point-and-click capabilities
changing the way companies do business.
Lacking the ability to organize, centralize, and The Interwoven Web Content Management can easily and cost-effectively create
standardize this content chaos, as well as Solution: and manage one, tens, hundreds, or even
nimbly and proactively react to new business
thousands of Websites.
opportunities stunts business growth, slows n Drives creation, contribution, collaboration,
time-to-market, negatively impacts your and management of content across the Companies can centralize the control of site
brand, and reduces customer loyalty. department or enterprise. architecture, navigation and presentation;
n Enables business users to easily and distribute site development, deployment and
A unified approach seamlessly create, update, test, and analyze ongoing management to individual business
Web content under one interface. units; and give content authors and editors
To solve this challenge, organizations need to
the ability to easily add, modify and approve
adopt a unified approach for managing Web n Supports critical applications such as content within the context of individual
initiatives. High value assets such as customer enterprise portals, ecommerce initiatives, Web initiatives.
generated content, marketing promotions, intranets, self-service applications,
product manuals, brochures, presentations, marketing sites, extranets, and other Interwoven provides the foundation and
customer information, rich media, brand channels such as call center, print, wireless, tools for effectively leveraging the Web and
assets, application code, and their associated and more. all of its complex permutations to maximize
Web pages and sites are core intellectual business results, improve productivity, and
capital of any enterprise. For a single solution
n Delivers the most reliable and most
affordable content management solution reduce IT expenses.
to manage all of these assets, companies
turn to Autonomy Interwoven. The company on the market with highly scalable
infrastructure. A leading solution for
provides an industry-leading, tenth-generation
marketing and IT
Web Content Management platform that
Comprehensive and cost-effective Web content management solutions
underpins business applications and Internet
sites to manage, control, and distribute The Interwoven Web Content Management need to empower small companies or
content—anywhere, any time. Solution is the only solution that delivers departments, with limited budgets, to
everything needed to create, deliver, quickly and cost-effectively get revenue
test, target, and analyze persuasive Web generating applications up and running. At
experiences. With Interwoven, companies the same time, they need to be powerful

3. “By giving our business units full control of our Website content and eliminating
outdated IT workflow, Interwoven has assisted us in direct, two-way
communication with our customers and made it possible to implement customer-
oriented initiatives far more quickly and responsively.”
—Phil Gates, Head of Online Marketing & Development, Virgin Mobile & Virgin Media
and extensible enough to support large, Interwoven Consulting Services delivers of operational control. Any non-technical
complex organizations and multiple initiatives the leading strategic services for helping user can easily contribute content in any
such as enterprise portals, ecommerce thousands of clients with strategy format provided they have proper permission.
and self-service sites, brand management development, enterprise architecture, Direct integrations with Microsoft® Office,
applications, partner extranets, employee implementation, and integration. e-mail, and portal interfaces, Web forms, and
intranets, and global Websites. The in-context editing options make it easy for
Interwoven Web Content Management Foundation for your Web initiatives casual contributors and power users alike to
Solution delivers all of this and more—with a collaborate in content creation, management,
The Interwoven Web Content Management
large and growing customer base powering and distribution.
Solution unifies content, people, and
over 15,000 Websites worldwide!
processes in any organization. It manages
all content in a collaborative environment
Site development
The Interwoven Web Content through a set of core services such as version The Interwoven Web Content Management
Management Solution control for auditing and rollback; tagging Solution leverages existing templates and
Comprised of patented, award-winning for content organization, navigation, and reusable components, enabling non-technical
technologies and leading consulting services, targeting; multivariable testing to optimize business professionals to rapidly and cost-
the solution efficiently manages all kinds of Web content; workflow for approval and effectively publish dynamic, business-driven
content—including brand assets, marketing quality control; and security for delegated Websites with minimal IT involvement.
messages, collateral, critical documents, administration. Companies can build With Interwoven, organizations accelerate
product information, rich media and new applications and sites, capture user time-to-Web while maintaining necessary
services—while streamlining the processes generated content, import third party centralized control.
involved in producing communications for streams, and even syndicate to others,
different marketing and distribution channels. all while ensuring that content is never In-context review and publishing
duplicated, out of date, or of poor quality.
Interwoven TeamSite® provides the market- The Interwoven Web Content Management
leading content management platform for The Interwoven Web Content Management Solution provides full site virtualization and
content authoring, site design and layout, Solution provides everything you need enables business professionals to update
multivariable testing, analytics integrations, from easy drag-and-drop design interfaces, and review content directly on the Website
workflow and approval, archiving, and efficient content reuse, integration with without any IT involvement.
content tagging. common desktop tools, and out-of-the-box
applications such as rating, polls, site Efficient reuse
Interwoven LiveSite® enables the delivery navigation, breadcrumbs, and dynamic lists.
of dynamic, targeted, and interactive The Interwoven Web Content Management
The solution also includes fully functional and
content to site visitors. Solution provides for efficient reuse of
customizable site templates, page templates,
content, applications, pages, and entire
and out-of-the-box components to ensure
Interwoven Virage MediaBin® provides sites, maintaining consistency, accuracy,
rapid and cost-effective rollout.
rich media management and transformation and ease of maintenance across the entire
for brand and digital assets such as logos, organization.
images, and graphical offers and promotions. Easy to use
The Interwoven Web Content Management Multivariable Testing
Interwoven MetaTagger® automates the
Solution provides a simple way to leverage
tagging of content to improve search results Interwoven’s Web Content Management
content from one initiative to another. It’s
and increase accessibility and relevance platform is the only one in the market with
based on open standards in order to fit
for customers. multivariable testing capabilities. Business
within an organization’s existing technology
users can easily create tests, determine
Interwoven TeamSite Multivariable environment, and is simple enough for non-
the most effective combination of content,
Testing delivers the only multivariable technical users to easily create, manage, test,
and quickly make changes all from one
testing capabilities within a Web content and analyze Websites without the assistance
easy-to-use interface. By leveraging Inter-
management platform. of IT.
woven’s multivariable testing capabilities,
Using Interwoven’s solution improves businesses can deliver optimized experiences
Web Analytics Integrations provide for
workforce productivity by extending to online visitors and dramatically increase
easy integration with best-of-breed Web
contribution and collaboration without loss conversion rates.
analytics technologies.

4. “Interwoven gives us a technical platform on which to create a rich Web experience.
With Interwoven, our Web producers can post fresh content quickly, and surface
related content to engage our viewers and help turn visitors into registered active
community members.”
—Patrick Gardella,, Director of Online Architecture at Discovery Communications
Accelerate business growth
Interwoven’s Web Content Management
drives business growth. With proper
management of online initiatives, companies
accelerate time-to-market for product
launches and promotional campaigns,
improve customer satisfaction through the
delivery of consistent, accurate, and relevant
online experiences, increase employee and
partner productivity, and reduce operational
costs by streamlining the business.
Maximize business value
Turn business content into a competitive
advantage with the Interwoven Web Content
Management Solution. Interwoven enables
you to create more compelling content,
deliver consistent information to customers,
partners, and employees, as well as find
Easily build and run multivariable tests within an easy-to-use content authoring interface new markets for products and services.
With state-of-the-art process management,
Open standards based multivariable testing, version control
Content targeting
capabilities and dynamic, targeted delivery,
The Interwoven Web Content Management The Interwoven Web Content Management the solution allows you to continuously
Solution enables effective customer Solution works seamlessly with other impose the quality of your Web channel.
segmentation and content targeting, elements of your infrastructure. Leveraging
providing for a more relevant and accurate open standards such as XML, SOAP, XSL and Getting started
online experience. Businesses can easily AJAX, Interwoven technologies seamlessly
increase customer conversion and engage- integrate with existing enterprise applications To learn more about how the Interwoven
ment by targeting customized content, offers, such as enterprise portals and CRM. As a Web Content Management Solution can help
and experiences to different Web visitors. result, Interwoven content management you manage your Web initiatives and drive
remains the safest bet for customers business growth, please visit us at www.
standardizing on any technology platform. interwoven.com or contact your local sales
Web Analytics integration
representative.
Interwoven provides integration with best-of-
breed, third party analytics vendors including Effective Web Content
Google, Omniture, WebTrends, etc. With Management impacts
easy to use analytics tagging, automatic your business
passing of data to analytics reports, and the n Grow your online presence
ability to quickly act on insights, marketers n Accelerate time-to-market
can effectively improve the visitor experience. n Increase customer satisfaction
Interwoven also provides the only closed- n Maximize productivity
loop analytics integration with Web content n Optimize the visitor experience
management, enabling marketers to tag Web n Enhance brand perception
pages, review Web content performance, and n Reduce operational costs
take action on analysis all from one view.
Autonomy Inc. Autonomy Systems Ltd Other Offices
One Market, Spear Tower, 19th Floor, Cambridge Business Park, Autonomy has additional offices in Antwerp,
San Francisco, CA 94105, USA Cowley Rd. Cambridge CB4 0WZ, UK Barcelona, Beijing, Bogota, Boston, Buenos Aires,
Tel: +1 415 243 9955 Tel: + 44 (0) 1223 448 000 Calgary, Cambridge, Chicago, Dallas, Darmstadt,
Fax: +1 415 243 9984 Fax: + 44 (0) 1223 448 001 Kuala Lumpur, London, Madrid, Mexico City, Milan,
Email: info@us.autonomy.com Email: autonomy@autonomy.com Munich, New York, Oslo, Paris, Pleasanton, Rome,
San Francisco, Santa Clara, Shanghai, Singapore,
Santiago, Sao Paulo, Stockholm, Sydney, Tokyo,
Utrecht and Washington, D.C.
Copyright © 2009 Autonomy Corp. All rights reserved. Other trademarks are registered trademarks and the properties of their respective owners.
Product specifications and features are subject to change without notice. Use of Autonomy software is under license. sbro_WCM_20090326