The Indian Premier League is one of the most anticipated and talked about events of the year, and never fails to register new records as part of it’s social media domination. This IPL 2018 Report presents all the buzz generated by the event this year.

1. IPL 2018
REPORT
7th April to 4th May 2018

2. OBJECTIVES
 To understand IPL 2018 Social Buzz
 Event unfolding
 Top Teams
 Top Players
 Advertisers leaderboard
 Most watched IPL ads on Social Media

3. METHODOLOGY
• The analysis has been done by Wavemaker Mesh - our marketing command center
• The social conversations measures impact of IPL2018 in India region
• Social mentions on Twitter (Tweet/RT/Reply), Facebook (Post/ Comments/ Shares), Instagram,
YouTube, Blogs, Forums, Google+, Online news, Mainstream news, Consumer forums etc.
• Detailed keyword analysis is conducted to identify social chatter around various aspects of
IPL2018
• Social Buzz tracked from 7th April to 4th May 2018

4. HIGHLIGHTS
• At 9.9Mn conversations, IPL 2018 is the most buzziest IPL year in the past decade. Already overtaking IPL
2017 with 26 matches still remaining
• CSK returns with a bang this season, setting the social buzz meter ablaze whenever they play
• As a result, CSK is the most talked about team on social media, with Dhoni contributing almost 50% to all
CSK conversations
• Though Vodafone is not the official sponsor this IPL, it still rules the charts on social media
• The success of FANtastic Breaks contest has helped Vodafone garner maximum chatter, video views and
likes & shares on social media
• Vivo the official title sponsor of IPL2018 ranks 2nd in total chatter and 3rd in most liked and shared brand
4

5. SOCIAL BUZZ IPL2018
5
3.02 Mn
IPL 2015
3.17 Mn
IPL 2016
6.19 Mn
IPL 2017
9.9 Mn
IPL 2018
As on 4th May 2018
2018 has been the most buzziest IPL year in the past decade. Already overtaking IPL 2017
with 26 matches still remaining
The total tournament buzz is expected to reach 17Mn this year, 3X times 2017
17 Mn
IPL 2018
Estimated end of tournament

6. IPL 2018 MATCH - WISE BUZZ
6
CSK returns with a bang this season, setting the social buzz meter ablaze whenever they
play
0
25
50
75
100
125
150
175
200
225 MIvCSK
Match1
KXIPvDD
Match2
KKRvRCB
Match3
SHvRR
Match4
CSKvKKR
Match5
RRvDD
Match6
MIvSH
Match7
RCBvKXIP
Match8
MIvDD
Match9
KKRvSRH
Match10
RCBvRR
Match11
KXIPvCSK
Match12
KKRvDD
Match13
MIvRCB
Match14
KKRvRR
Match15
SRHvKXIP
Match16
CSKvRR
Match17
KKRvKXIP
Match18
RCBvDD
Match19
SRHvCSK
Match20
RRvMI
Match21
KXIPvDD
Match22
SRHvMI
Match23
RCBvCSK
Match24
SRHvKXIP
Match25
DDvKKR
Match26
CSKvMI
Match27
SRHvRR
Match28
RCBvKKR
Match29
CSKvDD
Match30
RCBvMI
Match31
RRvDD
Match32
KKRvCSK
Match33
MIvKXIP
Match34
SocialBuzz(000’s)
Spikes on days with CSK Matches

7. SOCIAL TEAM LEADERSHIP BOARD
7
CSK beats other teams hands down on overall social buzz, as it is the most talked about
team in IPL 2018 with quite a margin
SUNRISERS HYDERABAD
0.35 Mn
KINGS XI PUNJAB
0.53 Mn
DELHI DAREDEVILS
0.47 Mn
2.06 Mn
CSK
KKR
0.87 Mn
MUMBAI INDIANS
1.25 Mn 1.03 Mn
RCB
RAJASTHAN ROYALS
0.35 Mn

8. SOCIAL PLAYER LEADERSHIP BOARD
8
• As expected, Dhoni is the most popular player this IPL season, followed by Virat Kohli and Rohit Sharma
• Chris Gayle is the most popular (Non –Indian) player to be featured in top 8 leaderboard, proving his
detractors wrong on the field and on social media
• Fellow West Indian Bravo is the only other international player to feature in the top 7
336K
mentions
598K
mentions
314K
mentions
1.08Mn
mentions
209K
mentions
307K
mentions
163K
mentions

9. TEAMS AND HASHTAGS
9
#WhistlePodu and the newly coined #Yellove hashtags by Chennai Super Kings were the most chanted Team
hashtags in the tournament
Chennai Super Kings
Chennai Super Kings
Kolkata Knight Riders
Mumbai Indians
Royal Challengers Bangalore
Kings XI Punjab
Delhi Daredevils
Sunrisers Hyderabad
Rajasthan Royals 56,795
57,371
68,916
70,283
119,971
180,304
180,521
338,106
724,638
#HallaBol
#OrangeArmy
#DilDilli
#LivePunjabiPlayPunjabi
#PlayBold
#CricketMeriJaan
#KKRHaiTaiyaar
#Yellove
#WhistlePodu
Rank this season
1
2
3
4
5
6
7
8
9

10. DEMOGRAPHIC OF IPL AUDIENCE
10
MEN FAR OUTSHOUT THE
WOMEN WITH RESPECT TO
IPL CONVERSATIONS
WHILE DELHI ACCOUNTS FOR THE MOST
NUMBER OF TWEETS ON IPL, THEIR TEAM
DOESN’T FEATURE IN THE MOST SPOKEN
ABOUT TEAMS.
MOST TALKED ABOUT
TEAMS - 2018
22% 78%
Delhi
37%
Tamil Nadu
18%
Maharashtra
11%
Andhra
Pradesh
6%
Uttar Pradesh
4%

11. ADVERTISERS LEADERBOARD
MOST BUZZIEST
• Vodafone emerges as the most buzziest brand,
despite Vivo being the title sponsor
• The brand is running FANtastic Breaks contest,
where 10 cricket trivia questions are posted on
Facebook in every IPL match and the winner
stands a chance to win a iPhone every match
• The contest has helped Vodafone rake in over
400K comments on Facebook, driving Vodafone
to the no.1 spot in the most buzziest brands list
• The title sponsor ranks 2nd in
overall social media buzz, with
majority of conversations from
the hashtag #vivoipl
• The brand is running #PerfectFan
contest, urging fans to participate
in IPL conversations using #vivoipl
and #PerfectFan. The winner
stands a chance to win match
tickets and a Vivo smartphone
everyday
• Jio ranks 3rd with promotion
running around Jio Cricket Gold
Pass
• Jio also launched a first of its kind
cricket-comedy TV show Jio
DhanDhana Dhan Live, starring
Sunil Grover and Shilpa Shinde
• The show is aired on Colors and
JioTV App

12. ADVERTISERS LEADERBOARD
MOST VIEWED
• Zoozoos play their magic once again in IPL, as it
pushes Vodafone to no.1 position in most
watched videos
• Vodafone’s FANtastic Breaks campaign featuring
the evergreen Zoozoos urging you to play the
contest are the most watched ads on digital this
IPL season
• Coca Cola’s Share a Coke
campaign is the 2nd most watched
ad, with a single video garnering
17Mn+ views
• Tata has been busy this IPL
season, bombarding social media
with posts on multiple themes
across platforms.
• As a result the brand manages to
break into the top3 most viewed
videos on social media

13. ADVERTISERS LEADERBOARD
MOST LIKED & SHARED
The Zoozoos love also helps
Vodafone emerge as the most
lovable brand on social media, with
highest likes and shares for the
brand across social media platforms
Nokia, the official partner
of KKR ranks 2nd in the
most liked and shared
brand on social media
The title sponsor Vivo
ranks 3nd in the list

14. Date
THANK
YOU !
For further details, contact –
Rashmi Nakaskar - 9819222195