The document provides a comprehensive analysis of the Indian Premier League (IPL), covering its business model, revenue generation, and impact on cricket and players since its inception in 2008. It discusses various aspects such as auction rules, broadcasting rights, sponsorship deals, and the emergence of the Women's Premier League (WPL). Additionally, it highlights the IPL's significance in transforming the careers of young cricketers and its global standing among sports leagues.

1. A comprehensive
business model
study and huge
success
Pranay Hardas
SUBMITTED BY
SUBMITTED TO
LNCT GROUP OF COLLEGES BHOPAL
MBA SEC B

2. • About the
League
• Bidding Process
Of BCCI
• Broadcasting
• Sponsorship
• Marketing
Strategy Of IPL
• Pandemic Effect
On IPL
• IPL: The King
maker and
Career Saver
• Social Media
Engagement Of
IPL Teams
• Merchandise
Sales
• Revenue Sharing
and Distribution
• WPL:Women’s
Premier League
• Conclusion

3. The season commenced on the 18 April 2008
with the final match held on 1 June 2008 and so
far 8 different sessions has been completed.
It was initiated by Lalit Modi, who
served as the league's first Chairman
and Commissioner and Board of Control
for Cricket in India (BCCI)
In 2010, IPL became the first sporting event ever to
be broadcast live on YOUTUBE
It became the biggest competitor of multiplex in
India

4. 1. IPL Auction Rules and Process There are rules in
place to make the Mega Auction as fair as
possible. Each team will have a budget so the
owners and coaches have to think carefully
about who they buy.
2. Player Retention Policy Not every player
performing at the IPL will have gone through the
auction process. The existing IPL franchise
teams have a right to retain their best players at
the end of the previous campaign.
3. Player Categories Capped Uncapped Overseas
4. IPL Player Prices and Team Budgeting 2022, it
was decided that teams must spend at least 67.5
Crore from that total of 90 Crore.

5. *Viacom18 wins IPL digital rights for
Rs 23,758 crore, Disney Star retains
TV for Rs 23,575 crore for 2023-27
*Sony had paid Rs 8200 crore for TV
rights for the Indian sub-continent.
Sony held the rights for 10 years
from 2008-2017.
*Star paid Rs 16,347.5 crore for the
global deal for a period of five
years.2017-22

6. Per match broadcast value of sports
leagues around the world
NFL: $36 million
IPL: $13.82 million
EPL: $11 million
MLB: $9.57 million
NBA: $2.12 million

7. *Tata have bagged the title sponsorship rights at Rs 300
crore plus. They will be holding rights for the 2022 and 2023
season.
*Tata bags the IPL title sponsorship right for the 2022-2023
season replacing Vivo
*The 2020 season of IPL, which was hosted in the UAE
entirely, saw Dream 11 bagging the sponsorship rights at Rs
222 Crore which was significantly less than what Vivo
offered.
*Pepsi won the bid for title rights for five years by paying a
whopping Rs396 crore
*DLF, was the sponsor of the first-ever edition of the Indian
Premier League in 2008. Signing a four-year deal with BCCI,
DLF bagged the bid by paying BCCI INR 40 crore per annum
and became a household name

9. 1.Timing and Target Audience:
Despite cricket being an outdoor sport, the IPL has been timed to be conducted in April
and May during the peak summer in India. Why?
Because children aged between 5 and 12 are the biggest audience bracket for cricket, and
they are available only during the summer months, just after the exams.
2. Collaborate with IPL teams or players:
Partner with popular IPL teams or players to promote your brand. This will give your brand
visibility to a large and engaged audience.
3. Use video content:
Video content is highly engaging and can help your brand stand out during the IPL season.
Create short-form videos, behind-the-scenes footage, or highlight reels to capture the
attention of cricket fans.

11. *Empty stadiums and Vivo exiting IPL 13 as title sponsor
resulted in the drop in the league’s brand value
*Even for the players, the daunting prospect of a bio-bubble
and all that comes with it is a difficult prospect over a long
period of time
*The Board of Control for Cricket in India (BCCI) stands to
lose in excess of Rs 2000 crore, mainly from the broadcast
revenue, after the Indian Premier League (IPL) 2021 was
postponed due to Covid-19 cases in bio-bubbles across
franchises.

12. *The Indian Premier League(IPL), since
its inception in 2008, has given a lot of
youngsters the opportunity to play
international cricket
*Pocketing multi-million dollar deals,
brushing shoulders with the biggest
names in the game and showcasing their
mettle in front of a global audience has
allowed these cricketers to make the
most of their acquired skills while
securing the future of those who are not
fortunate enough to make it to the top.

13. We have seen many players like
Mohammad Siraj
T Natrajan
Mukesh Kumar
Devdutt Paddikal
Yashsvi Jaiswal
Rinku Singh
Emerging as one of the great Talents of IPL and
World Cricket IPL also saved the spot of
international players in their respective teams
Like
Chris Gayle
Marsh Brothers
David Warner
And Many Furious Players

15. Merchandise sales are another
source of revenue for IPL
franchises. The franchises sell
team jerseys, hats, and other
accessories, contributing to their
earnings. The popularity of the
IPL has resulted in a significant
demand for merchandise, and the
franchises are cashing in on it.

16. How is the IPL
income distributed?
1. Share of
broadcasting
money with
franchisees
2. Share of
sponsorship
money with
franchisees
3. Share of ticket
money with
franchisees
4. Inauguration
expenses
5. Prize money: $

17. WOMEN’S PREMIER LEAGUE
The Women’s Premier League (WPL) has found a
place in the history books. The enthusiasm,
stamina and athleticism of players, the reception
from viewers and sponsors, and the momentum it
gave for women’s participation in sports are
tremendous.Armed with a lucrative media rights
deal and franchises worth more than US$100
million, the Women’s Premier League is one of the
biggest sports business stories of the yearAnnual
Values of Women's Sports LeaguesWNBA (ESPN)
$25MWPL (Viacom18) $23.4MWSL (Sky, BBC)
$9.6MWomen's UCL (DAZN) $8MNWSL (CBS)
$1.5M

18. CONCLUSION
IPL THE INDIAN PREMIER LEAGUE, We also call it An Incredible
Premiere league is competing among the world’s largest sports
(Football) Leagues, and by the pride our IPL has left famous
leagues like
NBA , LA LIGA AND Bundesliga Like Tournaments , IPL is just
Near to EPL
Other than revenue generation, Taxation, Helping In Economic
Perspective,
IPL changed many lives of Small Town Cricketers and spread
our loving sport CRICKET Worldwide, AfterAll It Is
(INDIA KA Tyohaar)
IPL remained in a few controversies like match fixing, spot
fixing and all, there were two teams ban IPL Faced in past years
but leaving this all Behind IPL is just Growing and Growing
Worldwide, Many leagues will come and go but none will
replace IPL