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Waving Your Hands in the Air!

     The Consumer Response to Gesture
       Interaction on Consumer Devices



                            John Feland, CEO
What keeps companies up at night?


Where is the
                   Are we spending                                                             Do we have
competition
                    money on the                       Are we on track
                                                                                            enough inventory
vulnerable?
                    right features?                      to make the                        to meet demand?
                                                          forecast?




                                                                                                      Does our
                                                                                                  messaging match
                                                                                                  what people are
                                                                                                   talking about ?

   Marketing     Development           Product Marketing                                Sales            Marketing
  Intelligence



                          © 2011 Argus Insights, Inc. Confidential: Do Not Distribute                          Page 2
You won’t find the answers on the balance sheet.

Most businesses measure
themselves by the flow and
accumulation of financial capital



Social Capital is the goodwill
stored in relationships, between
brands and markets or
experiences and users



Now we can measure it!
                    © 2011 Argus Insights, Inc. Confidential: Do Not Distribute   Page 3
Microsoft Surface Vs. Megan Fox




                © 2011 Argus Insights, Inc. Confidential: Do Not Distribute   Page 4
When we turn our tools to gesture mediated experiences…




                  © 2011 Argus Insights, Inc. Confidential: Do Not Distribute   Page 5
© 2011 Argus Insights, Inc. Confidential: Do Not Distribute   Page 6
2002   2003   2004   2005        2006           2007          2008          2009          2010   2011   2012     2013




                            © 2011 Argus Insights, Inc. Confidential: Do Not Distribute                        Page 7
Wii U Mindshare in Social Media: Launch and Black Friday

                                   1.40%
Mentions as Percentage of Retail




                                                                            Wii U Launch                                                  Black Friday                                    Cyber Monday
                                   1.20%
                                   1.00%
                                                                 Kinect
                                   0.80%
                                                                 Wii U
           Streams




                                   0.60%
                                   0.40%                         PlayStation
                                   0.20%
                                   0.00%
                                           11/11/12
                                                      11/12/12
                                                                 11/13/12
                                                                            11/14/12
                                                                                       11/15/12
                                                                                                  11/16/12
                                                                                                             11/17/12
                                                                                                                        11/18/12
                                                                                                                                   11/19/12
                                                                                                                                              11/20/12
                                                                                                                                                         11/21/12
                                                                                                                                                                    11/22/12
                                                                                                                                                                               11/23/12
                                                                                                                                                                                           11/24/12
                                                                                                                                                                                                      11/25/12
                                                                                                                                                                                                                 11/26/12
                                                                                                                                                                                                                            11/27/12
• Social Media Mentions (Twitter, Facebook, Boards and Blogs) sampled
  from retail streams for Best Buy, Amazon, Walmart and Apple
• Wii U gets a boost at launch but fails to break away until Cyber
  Monday, hinting at a slow market adoption
                                                                               © 2011 Argus Insights, Inc. Confidential: Do Not Distribute                                                                              Page 8
Tracking Gesture Adoption in Consumer Gaming Experiences




                                              Over
                                        time, Playstation
        Kinect has a                      Move’s better
      stronger launch                   perceive accuracy
      than Playstation                    trumps Kinect                                   Wii U has
           Move
                                                                                        launched to a
                                                                                       skeptical market




                         © 2011 Argus Insights, Inc. Confidential: Do Not Distribute                      Page 9
Playstation Move Vs. Microsoft Kinect
                                                       "You can swing hard or soft, slow or
                                                       fast, high or low, and the camera tracks it
                                                       all.”
                                                       "there is no lag and few if any lost or
                                                       missed gestures to frustrate players”
                                                       "Owning the Kinect, Move and the Wii, I
                                                       feel safe saying the Move is the most
                                                       accurate of the motion control controllers
                                                       and also the happy medium between
                                                       casual and hardcore games."
                                                       “While I was playing with my daughter, my
                                                       son stood up and walked to the
                                                       bathroom, causing the game to register
                                                       him as me and the game was finished with
                                                       me as the big loser.”
                                                       "A lot of the reviews complained about
                                                       lag, meaning it takes a bit for the Kinect to
                                                       detect your movements and get them on
                                                       the screen."

                 © 2011 Argus Insights, Inc. Confidential: Do Not Distribute                Page 10
Who we play with impacts how we play…
                                                     "I have a number of friends (both guys and
                                                     girls) who have given the move a try &
                                                     praise for it has been universal at get
                                                     togethers.”
                                                     "Playing with a friend will run into big
                                                     bucks.”
                                                     "Then my girlfriend who rocks at volley
                                                     ball, stood up to give it a shot."



                                                      "The girlfriend and I had a blast with it.”
                                                      "Upon starting the first game I called my
                                                      girlfriend over and all she had to do was
                                                      jump right beside me, then poof she was
                                                      on the same river raft as me, pretty cool.”
                                                      "Our family and friends ranged from
                                                      novice to advanced game players, and we
                                                      all had a blast!"

               © 2011 Argus Insights, Inc. Confidential: Do Not Distribute                 Page 11
Wii U, off the a slow start…
                                                       "This attempt to merge tablet and Wiimote
                                                       just does not work.”
                                                       "I was playing the Wii over the weekend at
                                                       my sister's with the nephew and I could not
                                                       believe how laggy it was.”
                                                       "Sometimes, my action is on the game pad
                                                       while my opponent's perspective is on the
                                                       screen (seemingly necessary because he is
                                                       using the Wiimote)."

                                                      "It is currently release day and I have been
                                                      playing it all day with my wife (who is a
                                                      non-gamer) and we absolutely love it.”
                                                      "The Pikmin game allows my 4yo to use a
                                                      pen for control, a new thing for the Wii U
                                                      that sony and MS do not have, and he can
                                                      keep up with his older sisters that way.”
                                                      "my son likes being able to switch from the
                                                      tv to the gamepad"
                  © 2011 Argus Insights, Inc. Confidential: Do Not Distribute              Page 12
Straight from the mouths of users

• Multi user experiences are important but not always
  well supported
   – Kinect Hijacking
   – Consumers love the Move accuracy, not the cost of
     additional controllers
• Users do not mind “gloves” if the system delivers the
  desired performance
• Believable accuracy matters to the user experience
• Location matters
   – Both Kinect and PS Move require large game play spaces


                   © 2011 Argus Insights, Inc. Confidential: Do Not Distribute   Page 13
Questions?

We will be releasing a tablet forecast report in January.

Email me for a free copy john.feland@argusinsights.com


Visit us at www.argusinsights.com

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Wave Your Hands In the Air: Consumer Adoption of Gesture Interfaces

  • 1. Waving Your Hands in the Air! The Consumer Response to Gesture Interaction on Consumer Devices John Feland, CEO
  • 2. What keeps companies up at night? Where is the Are we spending Do we have competition money on the Are we on track enough inventory vulnerable? right features? to make the to meet demand? forecast? Does our messaging match what people are talking about ? Marketing Development Product Marketing Sales Marketing Intelligence © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 2
  • 3. You won’t find the answers on the balance sheet. Most businesses measure themselves by the flow and accumulation of financial capital Social Capital is the goodwill stored in relationships, between brands and markets or experiences and users Now we can measure it! © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 3
  • 4. Microsoft Surface Vs. Megan Fox © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 4
  • 5. When we turn our tools to gesture mediated experiences… © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 5
  • 6. © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 6
  • 7. 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 7
  • 8. Wii U Mindshare in Social Media: Launch and Black Friday 1.40% Mentions as Percentage of Retail Wii U Launch Black Friday Cyber Monday 1.20% 1.00% Kinect 0.80% Wii U Streams 0.60% 0.40% PlayStation 0.20% 0.00% 11/11/12 11/12/12 11/13/12 11/14/12 11/15/12 11/16/12 11/17/12 11/18/12 11/19/12 11/20/12 11/21/12 11/22/12 11/23/12 11/24/12 11/25/12 11/26/12 11/27/12 • Social Media Mentions (Twitter, Facebook, Boards and Blogs) sampled from retail streams for Best Buy, Amazon, Walmart and Apple • Wii U gets a boost at launch but fails to break away until Cyber Monday, hinting at a slow market adoption © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 8
  • 9. Tracking Gesture Adoption in Consumer Gaming Experiences Over time, Playstation Kinect has a Move’s better stronger launch perceive accuracy than Playstation trumps Kinect Wii U has Move launched to a skeptical market © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 9
  • 10. Playstation Move Vs. Microsoft Kinect "You can swing hard or soft, slow or fast, high or low, and the camera tracks it all.” "there is no lag and few if any lost or missed gestures to frustrate players” "Owning the Kinect, Move and the Wii, I feel safe saying the Move is the most accurate of the motion control controllers and also the happy medium between casual and hardcore games." “While I was playing with my daughter, my son stood up and walked to the bathroom, causing the game to register him as me and the game was finished with me as the big loser.” "A lot of the reviews complained about lag, meaning it takes a bit for the Kinect to detect your movements and get them on the screen." © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 10
  • 11. Who we play with impacts how we play… "I have a number of friends (both guys and girls) who have given the move a try & praise for it has been universal at get togethers.” "Playing with a friend will run into big bucks.” "Then my girlfriend who rocks at volley ball, stood up to give it a shot." "The girlfriend and I had a blast with it.” "Upon starting the first game I called my girlfriend over and all she had to do was jump right beside me, then poof she was on the same river raft as me, pretty cool.” "Our family and friends ranged from novice to advanced game players, and we all had a blast!" © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 11
  • 12. Wii U, off the a slow start… "This attempt to merge tablet and Wiimote just does not work.” "I was playing the Wii over the weekend at my sister's with the nephew and I could not believe how laggy it was.” "Sometimes, my action is on the game pad while my opponent's perspective is on the screen (seemingly necessary because he is using the Wiimote)." "It is currently release day and I have been playing it all day with my wife (who is a non-gamer) and we absolutely love it.” "The Pikmin game allows my 4yo to use a pen for control, a new thing for the Wii U that sony and MS do not have, and he can keep up with his older sisters that way.” "my son likes being able to switch from the tv to the gamepad" © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 12
  • 13. Straight from the mouths of users • Multi user experiences are important but not always well supported – Kinect Hijacking – Consumers love the Move accuracy, not the cost of additional controllers • Users do not mind “gloves” if the system delivers the desired performance • Believable accuracy matters to the user experience • Location matters – Both Kinect and PS Move require large game play spaces © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 13
  • 14. Questions? We will be releasing a tablet forecast report in January. Email me for a free copy john.feland@argusinsights.com Visit us at www.argusinsights.com

Editor's Notes

  1. Minority ReportWiiIron ManSony MoveMicrosoft KinectIron Man 2Leap Motion