Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Impact of Interface Technologies on Consumer Experience

1,658 views

Published on

How do you differentiate your product and win in a multi-billion dollar market? Despite the type of touch technology, user experience drives purchase behavior. The digital format of product promotion and user feedback provides a valuable source of product-based data for product developers and marketers. When you understand dynamic user expectations, you can lower the risk of innovation and create devices that consumers will buy. Find out what users are sharing about their interactive experiences for the tablet, smartphone, and eReader markets over time. Questions to be addressed include:

Which experiences and applications drive purchase behavior?
Do consumers expect haptic feedback? Do they even like it?
What about the gesture experience is catching on?
What is the relation of the touch experience to the display and graphics?

Published in: Design, Technology, Business
  • Be the first to comment

Impact of Interface Technologies on Consumer Experience

  1. 1. Product Analytics Derived fromUser-Based Signals in Social Media Touch-Gesture-Motion 2011 Dr. John Feland, CEO and Founder
  2. 2. Great User Experiences are required to succeed today 30.0 1 % change in RIM shipments quarter over quarter Experience Landscape RIM shipmentsCumulative Delight iPhone (Gen.1) Blackberry Storm iPhone 3G -1 0.0 Retail Launch © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 2
  3. 3. Argus Insights are based on User Experiences consumer responses Patented analysis that enables Improved Product Innovation (consumer Predictive Decisionsreviews, blogs, Facebook, tweets, int ernal surveys, customer support logs, etc.) Competitive Landscapes Product Over Brand On Demand Predictive Insight © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 3
  4. 4. Begin with the Landscape They They Are Are Here Here You Are Here They Are Here They Are Here © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 4
  5. 5. Comparison of Tablets from Launch Buzz and Delight Trajectory for iPad 2 Area of Bubble = Buzz Volume (Number of User Responses that Day) Positioned by Cumulative Delight that Day Days from Product Release © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 5
  6. 6. Comparison of Tablets from Launch Nook Color (2010) iPad2 Nook Tablet Days from Product Release © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 6
  7. 7. Comparison of Tablets from Launch Nook Color (2010) iPad2 Kindle Fire Nook Tablet Days from Product Release © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 7
  8. 8. iPhone Launch Trajectories iPhone first Available on Verizon iPhone 4 iPhone 3Gs iPhone 3G Days from Product Release © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 8
  9. 9. iPhone Launch Trajectories iPhone 4s iPhone 4 iPhone 3Gs iPhone 3G iPhone 3G Days from Product Release © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 9
  10. 10. Smartphone Touchscreens mostly delight © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 10
  11. 11. Tablet Touchscreens have a rockier UX Tablet Touchscreen still evoke mixed emotions © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 11
  12. 12. Comparing Phones to Tablets © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 12
  13. 13. Most Negatively Viewed Tablet Touchscreens © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 13
  14. 14. Most Positively Viewed Tablet Touchscreens © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 14
  15. 15. Is Pen Is Mightier than the Sword (Finger)?
  16. 16. Stylus is one of the most discussed Tablet Accessories © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 16
  17. 17. Mentions of Stylus usage is growing in TabletsBreadth of mentions in daily user responses (%) Kindle Fire Users discussing Stylus usage © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 17
  18. 18. What Makes the iPhone 4S tick? iPhone 4s iPhone 4 © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 18
  19. 19. How can we deliver on the promise of interface technologies?Great Technology is Learning Curve Must Teach Users One Not Enough be Scalable Cool Scenario © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 19
  20. 20. Questions? Tablet Buzz and Delight Landscape by OEM Black Friday © 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 20

×