Rivers are managed to provide water supply through sustainable practices like water conservation and local schemes rather than large-scale water transfers. Population growth and more affluent lifestyles have increased water demand in the UK. Water usage can be reduced through methods like installing water meters, fixing pipes, and encouraging conservation behaviors at home like using low-flush toilets and collecting rainwater. Some areas have a water deficit while others have a surplus, but large projects to transfer water between regions can be expensive and damaging to the environment.