This document discusses rebranding of places and provides examples. It defines rebranding as redeveloping and marketing a place to give it a new identity to attract new investors and visitors. Examples discussed include Miley Cyrus rebranding herself, and the recent rebranding of Kingston Market. Students are asked to consider why places like towns or seaside resorts may want to rebrand. The document also discusses the proposed rebranding of the West Pier area in Brighton and having students design a questionnaire to collect public opinions on the rebranding.
Working with Aboriginal & Torres Strait Islander communitiesMichael Friganiotis
In the social services field in Australia, clients of Aboriginal & Torres Strait Islander background need to be considered in a special way from those of other cultural backgrounds. In this presentation the author draws on his personal experience, and also draws on the knowledge and experience of others, including Aboriginal and Torres Strait Islander people, to provide some important information.
http://odoritour.com
I uploaded this slide with the intention of providing an overview of the competition position of Indonesia tourism asean countries especially in terms of culture and heritage
Slide is the presentation of Mr.Henky Hermantoro
Secretary of the Directorate General of Tourism Destination Development
Our appreciation goes to the organizers and speakers who have provided enlightenment and enrichment.
at least motivate stakeholders to further develop the potential of the region, especially in terms of culture and heritage tour
Aboriginal knowledge for the business of tourismNinti_One
In December 2016, CRC-REP Principal Research Leader for the Aboriginal and Torres Strait Islander Tourism Product project presented to the Indigenous Business, Enterprise and Corporations Conference in Perth.
Arts, Tourism and Economic Development" from Rural Arts and Culture Summit/Ce...Deborah McLaren
Utilizing the intersection of arts and tourism for economic development, Deborah McLaren of Local Flavor LLC and Kent Gustafson present examples and tools for communities - rural and urban. Tools include Network Weaving, wine trails, local food, heritage. Sponsored by UMN-Morris and Springboard for the Arts.
Tourism enterprise co-operation in remote AustraliaNinti_One
In October 2016, CRC-REP Principal Research Leader for the Aboriginal and Torres Strait Islander Tourism Product project Dr Damien Jacobsen presented to the Australian Regional Tourism Convention.
My approach to creating effective, award winning solutions is to lead intimate, relaxed sessions with a team from a whiteboard through a programme of five controlled transformational phases of group work; discover, interpret, plan, ideate and execute. From the front I use series of effective thinking techniques to encourage associative third-person perspective brainstorming along a tight direction as we move towards each milestone and ultimately the deadline. This process incorporates the three design disciplines; Tapping into the history of classical design (form and content), the strategies of design thinking (customer needs) and in synthesis with the requirements of computational design (real time, mobile computing).
Working with Aboriginal & Torres Strait Islander communitiesMichael Friganiotis
In the social services field in Australia, clients of Aboriginal & Torres Strait Islander background need to be considered in a special way from those of other cultural backgrounds. In this presentation the author draws on his personal experience, and also draws on the knowledge and experience of others, including Aboriginal and Torres Strait Islander people, to provide some important information.
http://odoritour.com
I uploaded this slide with the intention of providing an overview of the competition position of Indonesia tourism asean countries especially in terms of culture and heritage
Slide is the presentation of Mr.Henky Hermantoro
Secretary of the Directorate General of Tourism Destination Development
Our appreciation goes to the organizers and speakers who have provided enlightenment and enrichment.
at least motivate stakeholders to further develop the potential of the region, especially in terms of culture and heritage tour
Aboriginal knowledge for the business of tourismNinti_One
In December 2016, CRC-REP Principal Research Leader for the Aboriginal and Torres Strait Islander Tourism Product project presented to the Indigenous Business, Enterprise and Corporations Conference in Perth.
Arts, Tourism and Economic Development" from Rural Arts and Culture Summit/Ce...Deborah McLaren
Utilizing the intersection of arts and tourism for economic development, Deborah McLaren of Local Flavor LLC and Kent Gustafson present examples and tools for communities - rural and urban. Tools include Network Weaving, wine trails, local food, heritage. Sponsored by UMN-Morris and Springboard for the Arts.
Tourism enterprise co-operation in remote AustraliaNinti_One
In October 2016, CRC-REP Principal Research Leader for the Aboriginal and Torres Strait Islander Tourism Product project Dr Damien Jacobsen presented to the Australian Regional Tourism Convention.
My approach to creating effective, award winning solutions is to lead intimate, relaxed sessions with a team from a whiteboard through a programme of five controlled transformational phases of group work; discover, interpret, plan, ideate and execute. From the front I use series of effective thinking techniques to encourage associative third-person perspective brainstorming along a tight direction as we move towards each milestone and ultimately the deadline. This process incorporates the three design disciplines; Tapping into the history of classical design (form and content), the strategies of design thinking (customer needs) and in synthesis with the requirements of computational design (real time, mobile computing).
It's Eggless Profile v2.0 Medium ResolutionImran Ladak
A brief introduction to the work of It's Eggless - a graphic design studio based out of Mumbai, IN.
Get in touch with us at hello@itseggless.com, for (most of) your graphic design requirements!
• Branding & Identity
• Newsletters and Internal Communications
• Presentations, Reports and Brochures
• Social Media Graphics
• Web Banners
+ more!
Thinking of your business and consumers only in the present is not enough. Brands need to meaningfully innovate and evolve for tomorrow's consumer to be future-proof.
Dee Scarano - Creating Better Products, Faster with Design Sprintsnois3
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Slides from the workshop conducted on March 27th, 2018 by Aïko Thurlow at York University (RevUP - LaunchYU).
Rebranding Your A/E/C Firm: What, When, HowDavid Lecours
Your firm should be continually growing its expertise and capabilities. In the last 5-10 years, you probably added new markets and new services. You may have an entirely new strategic direction. Is the public perception of your firm keeping up, or is it stuck in the past? It could be time for a rebrand.
Rebranding is not a panacea. But done well, it can energize a tired brand. All A/E/C firm brands go through a life cycle. So it's nearly guaranteed that, at some point in your career as a firm owner or marketer, your firm will go through a rebrand. From gaining Board of Directors' approval, to budgeting, managing the process, managing expectations, and rolling it out, this can be a delicate process. Just ask Yahoo, The Gap, and UPS.
This slide deck is from a webinar designed to help you navigate the process of what, when, and how to complete a successful A/E/C firm rebranding.
4. Rebranding Places
Places can rebrand too.
Why may a PLACE want to rebrand? E.g. a town,
village, seaside resort or city?
Write a list of reasons in your book
5. Definition of rebranding
Rebranding is the way or ways in which a place is
redeveloped and marketed so that it gains a new
identity. It can then attract new investors and
visitors.
11. Has the market place changed over time?
Is change a good thing?
Annotate the changes you
can see
12. Rebranding in Brighton
On our fieldtrip to Brighton we will be investigating the
rebranding that is taking place there. Why do you think the West
Pier area needs rebranding?
15. Designing a Questionnaire
To find out what people think of the rebranding in
Brighton we need to conduct a questionnaire.
What makes a good
Questionnaire?
16. Designing a Questionnaire
Using the spider diagram we have just created, design
your own questionnaire. I will be checking this before
the end of the lesson.
You could pilot some of the questions on other people
in the room to ensure that they make sense and are not
leading questions!
You will be using your questionnaire with members of
the public on the fieldtrip so ensure that you are happy
with it!
17. Homework
1. Ensure that your questionnaire is complete
and ready to use with members of the public.
2. Find a photo of the proposed rebrand so that
you can ask people what they think of it on
the fieldtrip.
Brighton’s i360
