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WatchESPN
XFINITY Launch Recap
          May 2012

      (automatically plays)
With the May 8, 2012 launch of WatchESPN on XFINITY,
         40% of U.S. Households now have access

 We pulled out all the stops to promote the launch across
                   every ESPN platform…
ESPN On Channel / TV
                          May 7 – July 9; August 27 – October 1




•   Full integration with live, studio and editorial ESPN networks highlighting both live
    Debuted multiplatform product spots across content
    events (NASCAR) and studio programming (SportsCenter)
ESPN Radio
      May 7 – July 9; August 27 – October 1




•   :30 tagged radio spot across ESPN Affiliates
ESPN Radio Chicago Studio Wrap
ESPN.com Takeover




•   Billboard units on espn.com, espnradio.com every five ESPN
    High impact prestitial on ESPN.com served toand theWatchESPN programs
    Run of Site impressions across espn.com highlightingfan coming to the site
    (2 MM + imps)MM + imps)
    local sites (18
    (17MM + imps)
WatchESPN
ESPN Local.com Billboards…
FRM Email




•   Outperforming average open rate by 30% and click-through rate by 128%
Mobile




 •   Run impact prestitial on ESPN mobile and ScoreCenter (2
     Highof Site impressions on mobile webweb (1.5MM + imps) MM + imps)
Social Media




 •   Twitter Post (4MM + followers)
Promotion in App Store




  •   Placement in the “New and Noteworthy” section – iPhone Apps
Promotion in App Store




 •   Placement in the “New and Noteworthy” section – iPad Apps
All this incredible marketing resulted in:

•   Over 44.5 MM impressions


•   Significant on-air support across ESPN networks

•   #1 Free Sports App
Make sure your customers get in on
           the action.

Contact

          Anytime. Anywhere.

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Watch espn5.18v5

  • 1. WatchESPN XFINITY Launch Recap May 2012 (automatically plays)
  • 2. With the May 8, 2012 launch of WatchESPN on XFINITY, 40% of U.S. Households now have access We pulled out all the stops to promote the launch across every ESPN platform…
  • 3. ESPN On Channel / TV May 7 – July 9; August 27 – October 1 • Full integration with live, studio and editorial ESPN networks highlighting both live Debuted multiplatform product spots across content events (NASCAR) and studio programming (SportsCenter)
  • 4. ESPN Radio May 7 – July 9; August 27 – October 1 • :30 tagged radio spot across ESPN Affiliates
  • 5. ESPN Radio Chicago Studio Wrap
  • 6. ESPN.com Takeover • Billboard units on espn.com, espnradio.com every five ESPN High impact prestitial on ESPN.com served toand theWatchESPN programs Run of Site impressions across espn.com highlightingfan coming to the site (2 MM + imps)MM + imps) local sites (18 (17MM + imps)
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. FRM Email • Outperforming average open rate by 30% and click-through rate by 128%
  • 14. Mobile • Run impact prestitial on ESPN mobile and ScoreCenter (2 Highof Site impressions on mobile webweb (1.5MM + imps) MM + imps)
  • 15. Social Media • Twitter Post (4MM + followers)
  • 16. Promotion in App Store • Placement in the “New and Noteworthy” section – iPhone Apps
  • 17. Promotion in App Store • Placement in the “New and Noteworthy” section – iPad Apps
  • 18. All this incredible marketing resulted in: • Over 44.5 MM impressions • Significant on-air support across ESPN networks • #1 Free Sports App
  • 19. Make sure your customers get in on the action. Contact Anytime. Anywhere.