Michaela Betts' ESPN Digital Media Presentation
•Download as PPTX, PDF•
0 likes•581 views
This document outlines a digital media strategy for ESPN to engage their target audience of 18-34 year old avid sports fans on social media. The strategy involves using social platforms like Twitter, Facebook, and Instagram to run exclusive promotions, contests, and live event coverage daily to keep fans constantly engaged. It also proposes creating a YouTube channel and mobile apps to further involve the audience and track their interactions through metrics like views, downloads, and social engagement. The total annual budget outlined is $4.8 million for social media, $950,000 for mobile, and $5.25 million for an advertising firm to manage the strategy.
Report
Share
Report
Share
Recommended
Espn marketing strategy
ESPN's marketing strategy focuses on expanding brand awareness through various social media platforms and partnerships. It plans to buy more advertising space on major networks to remind viewers of its brand. ESPN will also create sports-related products and partner with related brands to expand its name. The strategy emphasizes increasing consumer engagement through contests and questions on Facebook and Twitter. Most of the budget will be dedicated to social media activities to implement this strategy successfully.
Espn marketing strategy
ESPN's marketing strategy focuses on brand reminder through advertising on major networks, expanding their brand name through sports products and partnerships, and increasing consumer engagement through social media platforms like Facebook and Twitter. They create contests on these platforms and offer incentives to drive user participation on ESPN's page and continue promoting their brand. ESPN also emphasizes consistency in messaging across applications and partnerships.
Fox Sports West Integrated Marketing Communications Plan
Class Project in which my group was tasked with developing a IMC plan for Fox Sports West for the month of the April. At the end of the project, we had to pitch our plan to representatives from Fox Sports West.
Espn case study
ESPN launched in 1979 and became a 24/7 sports network in 1980. It gained exclusive rights to broadcast NFL games in 1987 and acquired MLB rights in 1989. In 1984, ABC acquired ESPN. Disney later acquired both ABC and ESPN in 1996. ESPN launched its website ESPN.com in 1995 and its magazine in 1998. It now broadcasts across TV, internet, mobile and radio. However, ESPN faces challenges from rising sports league fees and increasing competition from other sports networks like Fox Sports. It also faces internal challenges like executive turnover and risky business ventures. To address this, recommendations include balancing relationships with distributors, ensuring stability and rewarding innovation internally, and focusing digital efforts while making TV appealing to sustain ad sales revenue.
Selling via Facebook - Pirk.lt Case Study
Using Facebook Pages to Drive Daily Deal Sales for www.Pirk.lt
Facebook Page: http://www.facebook.com/Pirklt
Report on ESPN TV Channel
ESPN is a global sports television network owned as a joint venture between Disney and Hearst. It broadcasts from Connecticut and operates offices worldwide. John Skipper is the current president of ESPN. While very successful, ESPN has faced some criticism around biased coverage and individual controversies. It provides coverage across various platforms and channels to a wide audience of sports fans globally.
How to engage fans on facebook
The document provides tips for engaging fans on Facebook by optimizing a page's EdgeRank. It discusses the three components that determine what appears in users' newsfeeds: 1) Affinity between users, 2) Weight of different post types, and 3) Time Decay of post relevance over time. Some tips to boost EdgeRank include adding personal touches to posts, using visuals like pictures and video, launching contests, being funny and responsive, posting at optimal times, and measuring social media efforts.
Nike FIND YOUR GREATNESS Campaign Analysis.pptx
The document summarizes Nike's "Find Your Greatness" marketing campaign from 2012. The campaign's key messages were to motivate and provide energy for common athletes to celebrate accomplishments and experience sports. The objectives were to inspire all athletes, not just professionals, to achieve their goals through persistence and overcoming adversity. Nike communicated the campaign through social media, digital channels, billboards, and TV in 25 countries. The strategy was to sell an emotional dream through compelling content while promoting their brand and products.
Recommended
Espn marketing strategy
ESPN's marketing strategy focuses on expanding brand awareness through various social media platforms and partnerships. It plans to buy more advertising space on major networks to remind viewers of its brand. ESPN will also create sports-related products and partner with related brands to expand its name. The strategy emphasizes increasing consumer engagement through contests and questions on Facebook and Twitter. Most of the budget will be dedicated to social media activities to implement this strategy successfully.
Espn marketing strategy
ESPN's marketing strategy focuses on brand reminder through advertising on major networks, expanding their brand name through sports products and partnerships, and increasing consumer engagement through social media platforms like Facebook and Twitter. They create contests on these platforms and offer incentives to drive user participation on ESPN's page and continue promoting their brand. ESPN also emphasizes consistency in messaging across applications and partnerships.
Fox Sports West Integrated Marketing Communications Plan
Class Project in which my group was tasked with developing a IMC plan for Fox Sports West for the month of the April. At the end of the project, we had to pitch our plan to representatives from Fox Sports West.
Espn case study
ESPN launched in 1979 and became a 24/7 sports network in 1980. It gained exclusive rights to broadcast NFL games in 1987 and acquired MLB rights in 1989. In 1984, ABC acquired ESPN. Disney later acquired both ABC and ESPN in 1996. ESPN launched its website ESPN.com in 1995 and its magazine in 1998. It now broadcasts across TV, internet, mobile and radio. However, ESPN faces challenges from rising sports league fees and increasing competition from other sports networks like Fox Sports. It also faces internal challenges like executive turnover and risky business ventures. To address this, recommendations include balancing relationships with distributors, ensuring stability and rewarding innovation internally, and focusing digital efforts while making TV appealing to sustain ad sales revenue.
Selling via Facebook - Pirk.lt Case Study
Using Facebook Pages to Drive Daily Deal Sales for www.Pirk.lt
Facebook Page: http://www.facebook.com/Pirklt
Report on ESPN TV Channel
ESPN is a global sports television network owned as a joint venture between Disney and Hearst. It broadcasts from Connecticut and operates offices worldwide. John Skipper is the current president of ESPN. While very successful, ESPN has faced some criticism around biased coverage and individual controversies. It provides coverage across various platforms and channels to a wide audience of sports fans globally.
How to engage fans on facebook
The document provides tips for engaging fans on Facebook by optimizing a page's EdgeRank. It discusses the three components that determine what appears in users' newsfeeds: 1) Affinity between users, 2) Weight of different post types, and 3) Time Decay of post relevance over time. Some tips to boost EdgeRank include adding personal touches to posts, using visuals like pictures and video, launching contests, being funny and responsive, posting at optimal times, and measuring social media efforts.
Nike FIND YOUR GREATNESS Campaign Analysis.pptx
The document summarizes Nike's "Find Your Greatness" marketing campaign from 2012. The campaign's key messages were to motivate and provide energy for common athletes to celebrate accomplishments and experience sports. The objectives were to inspire all athletes, not just professionals, to achieve their goals through persistence and overcoming adversity. Nike communicated the campaign through social media, digital channels, billboards, and TV in 25 countries. The strategy was to sell an emotional dream through compelling content while promoting their brand and products.
ESPN Presentation
ESPN aims to prove it is the worldwide leader in sports through its website, latest sports news and scores, and $7 billion annual advertising budget across pictures, videos and social media. The presentation recommends personalizing ESPN's content and interactions on different platforms like the app and social media to better engage and target the audience. The goal is to show audiences ESPN has the latest sports information and that it cares about their interests and feedback.
Social Media Management Strategy Project
The social media strategy document outlines the Orlando Magic's plan to increase engagement on platforms like Facebook, Twitter, and Instagram over the 2016-2017 season. The primary goals are to boost follower counts and increase the ratio of likes/comments per post. Key strategies include sharing popular post types, using hashtags, and engaging fans around new coach and upcoming games. Progress will be measured by social metrics and traffic with results reported regularly.
Next-Gen Digital EntertainmentMarketing:LessonsLearnedfromCPG
The document discusses ESPN's transition from a consumer packaged goods brand to an entertainment brand and how it has embraced social media. It notes that ESPN has become the most well-known sports brand, surpassing brands like the Olympics and NFL. It also discusses how ESPN uses social platforms like Facebook, Twitter, and YouTube to engage fans by providing real-time content, highlights, and opportunities for fan interaction and expression.
Theteamscore1.6
The document describes a mobile app called theteamscore that provides real-time score updates and direct marketing for local youth sports teams. It sends email/text score updates to fans that also include targeted ads. The app aims to tap into the large market of approximately 49 million US youth playing local sports each year and their fans. It sees an opportunity to provide a service that local media and other options lack by offering real-time scores across many youth leagues and sports through a simple, easy-to-use platform.
Digital Strategy For ESPN Insider
ESPN Insider is a paid subscription service that provides in-depth sports news, rumors, analysis and tools. It targets male college students aged 18-34, who make up a large portion of sports fans. The document proposes offering college students free trials and discounted subscriptions to grow the Insider program, with a budget of $1 million per month and goals of attracting target demographics and retaining 30% of those given free trials.
Sophie reese adv420 presentation
This campaign proposal outlines a digital strategy called "Race to the Finish!" aimed at promoting healthy lifestyles among children and teens. Key elements include using social media and athlete endorsements to encourage physical activity and nutrition. Performance will be measured using social media engagement metrics. The proposal requests a $43,000 budget to implement tactics like contests, an informational website and blog, and paid social media promotions featuring athletes.
Sophie reese adv420 presentation
The campaign proposes getting athletes to endorse healthy eating in kids' hometowns. It would use social media like Facebook, Twitter, Instagram and Pinterest to engage people and have contests to meet athletes. The goal is to help address the issue of childhood obesity while promoting ESPN.
The Pixel Lab 2015 | 'I Need a Dollar' - Where's your ROI? - Jennifer Wilson
We spend our time in digital, but the reality is that we’re all still struggling to make a living out of it. Where does the money come from, how is this structured, who can you talk to and what do you need to know? This session will take apart a successful commercial digital project (Sherlock: The Network) and look at where the money came from. We’ll then look at all
the other funding options, from advertising to sponsorship to merchandise to subscriptions to affiliate revenue to app sales. We’ll look at the differences for factual versus fiction; games versus experiences; mobile versus web. Along the way we’ll touch on YOUR project and look to see what models might work for your cross-platform concepts.
Sophie Reese - ADV420 Presentation
The document outlines a campaign called "Race to the Finish!" for ESPN to promote healthy lifestyles among children and teens. It would use social media and appearances by athletes to encourage physical activity and nutrition. Key goals are increasing ESPN's social media engagement and followers. The budget for the digital strategy and contests is $43,000.
Sports Social Media Strategy
Social Media Strategy for Sports: Presentation outlines challenges and opportunities for franchises, players, media and sponsors.
FOX Sports Go Integrated Marketing Stratgey
The document outlines a marketing plan to increase awareness of and drive fans to use the Fox Sports Go app for streaming college football and basketball games. It discusses researching target demographics which found most fans watch sports very often. It proposes sponsorship ads, in-game promotion scripts, and hands-on presentations during broadcasts. Additional promotions include making the app its own tab on websites and leveraging social media platforms of college athletics programs. The plan aims to take advantage of fans' high viewership of games through broadcast and digital promotions.
CBS Sports
This document outlines a media strategy and budget plan for CBS Sports to increase awareness of their brand in the digital space. It recommends allocating 25% of the budget to digital awareness campaigns using mobile and display ads. Another 23% would fund search engine marketing and optimization. The remaining budget would be split among social media, gaming, print, and radio advertising. The goal is to promote CBS Sports properties and engage young male sports fans across multiple online and offline channels.
Cns deck feb 2016 v2.2 print
This document provides an overview of College Nation Sports (CNS), a proposed social media platform connecting college sports fans. CNS aims to activate, enhance, elevate and maximize college sports fans' lives by enabling them to connect with teams, content and each other. It will do this through a social lifestyle mobile app delivering college sports content and fostering engagement. CNS sees an opportunity to connect the large population of highly engaged college sports fans with content producers and advertisers in a new innovative way. The proposal outlines CNS's solution, business model, revenue projections, team and milestones.
Angulo michaelkeynotepresentation
Michael Angulo grew up loving sports in Tracy, CA and is now studying Sports Marketing & Media at Full Sail University. His goal is to work in sports marketing for a professional sports organization or network. He wants to use social media and events to inspire fans and increase sporting attendance. After graduation, his short term goal is to get an entry-level marketing job with ESPN or another sports organization.
Sports Liv (Sports app for all the frenzy fans out there)
A marketing plan for a to be launched mobile application.
Created during an internship in Marketing Management under the guidance of Prof. Sameer Mathur, IIM Lucknow
AJ Villane's Personal Brand
Albert (AJ) Villane is a 19-year-old student pursuing a degree in sportscasting. His long term goal is to become a broadcaster for a professional soccer league. In the short term, he aims to find an entry level position in sports media within 3 months of graduation. AJ currently casts games for a local soccer team and is building his portfolio and online presence in preparation for his career. He faces competition from other established sportscasters but believes his unbiased approach will differentiate him.
Digisport helleu
The document discusses the increasing role of social media in sports. It provides examples of how professional sports leagues and teams are using platforms like Facebook, Instagram, Twitter, and YouTube to engage with fans and enhance their experience. The author proposes a 2P/2C/2E model to understand the relationship between sports properties, consumers, and the digital experience. Finally, the author outlines 10 major trends in how sports, marketing, and academics may evolve with new technologies like big data, connected stadiums, gaming, and second screen experiences.
Social media for sporting events
This document discusses social media strategies for sporting events. It outlines an agenda covering planning, paid promotion, collaboration across departments, providing connectivity and content for fans, and enhancing the fan experience. It emphasizes using social media to engage fans, enter them in contests, and get feedback. The document concludes that social media can help sports venues build emotional connections with fans and provide real-time customer service to enhance the fan experience.
Strategic Plan ESPNStrategic PlanIntroductionT.docx
Strategic Plan
ESPN
Strategic Plan
Introduction
The shopper gadgets industry is a flexible and focused business environment (Porter, Consumer conduct, retailer power and business sector execution in buyer merchandise commercial ventures, 1974). Rival organizations in this industry frequently endeavor to surpass their contenders through imaginative special systems, creating and reassessing their methodologies routinely in light of outer and inside components influencing the business (Teece, 2010). Advertising branches of organizations center their endeavors on distinguishing and envisioning the needs and goals of clients and outlining items and/or benefits that meet all desires of their customer base (Gummesson, 2002). Industry pioneers are normally organizations that have exceeded expectations in innovative work (R&D) and advertising capacities nearby their operational abilities, using the data accessible to them to create items that speak to their intended interest group and impart to their customers in an auspicious and important way.
ESPN at first began its operations as a games programming and stimulation system, which is claimed by ESPN Inc. which is a joint wander of the Walt Disney Company (80%) and the Hearst Corporation (20%). The mission and vision articulations of the ESPN are centering to serve the partners of games all over around the globe to engross them totally. ESPN Inc. has an extensive variety of games channels, magazine and news channels. ESPN has an extensive variety of games related projects and data on its different channels. All the results of ESPN are intended to submerge the purchasers in the games world. The system is putting forth scope for all significant games over the globe utilizing various channels and dialect settings. ESPN is getting to its clients by means of link, satellite and web streaming.
Strategic Planning for a Competitive Advantage
With the progression of innovation, it’s got to be more basic and moderate for the games sweethearts to get to game channels on their fingertips. In spite of the fact that, ESPN had appreciated an extremely solid position among the game channels, notwithstanding, with their current methodology, it will be hard for them to proceed with their prosperity and accomplishments.
ESPN Internal and External Analysis
To comprehend the outer and inner environment of the ESPN, the SW examination, contender investigation, client investigation and PEST examination will be led, so that ESPN could reexamine their methodologies for fruitful future operations.
Internal Analysis
SW Analysis
Strengths: The ESPN is putting forth the best data with respect to games. Sports significant others not just get news about their most loved games and groups, however, can likewise get data about different games occasions, alliances, and players. The ESPN association has various TV channels and dialects for diverse sorts of clients. The association has its own particular golf school, ESPN zone.
Sports Properties and Social Media
Not that the world needs another presentation on social media, but am posting this overview given to the Masters in Sports Management program at the University of Northern Denmark nonetheless. It provides an overview of the growth of social platforms, the impact this has had on the traditional sports media landscape, the imperative for teams and leagues to change to match the tastes of the next generation of sports consumers, and what sports properties must consider when developing a social media strategy.
Italy vs Albania Soul and sacrifice' are the keys to success for Albania at E...
We offer UEFA Euro 2024 Tickets to admirers who can get Italy vs Albania Tickets through our trusted online ticketing marketplace. Eticketing. co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
More Related Content
Similar to Michaela Betts' ESPN Digital Media Presentation
ESPN Presentation
ESPN aims to prove it is the worldwide leader in sports through its website, latest sports news and scores, and $7 billion annual advertising budget across pictures, videos and social media. The presentation recommends personalizing ESPN's content and interactions on different platforms like the app and social media to better engage and target the audience. The goal is to show audiences ESPN has the latest sports information and that it cares about their interests and feedback.
Social Media Management Strategy Project
The social media strategy document outlines the Orlando Magic's plan to increase engagement on platforms like Facebook, Twitter, and Instagram over the 2016-2017 season. The primary goals are to boost follower counts and increase the ratio of likes/comments per post. Key strategies include sharing popular post types, using hashtags, and engaging fans around new coach and upcoming games. Progress will be measured by social metrics and traffic with results reported regularly.
Next-Gen Digital EntertainmentMarketing:LessonsLearnedfromCPG
The document discusses ESPN's transition from a consumer packaged goods brand to an entertainment brand and how it has embraced social media. It notes that ESPN has become the most well-known sports brand, surpassing brands like the Olympics and NFL. It also discusses how ESPN uses social platforms like Facebook, Twitter, and YouTube to engage fans by providing real-time content, highlights, and opportunities for fan interaction and expression.
Theteamscore1.6
The document describes a mobile app called theteamscore that provides real-time score updates and direct marketing for local youth sports teams. It sends email/text score updates to fans that also include targeted ads. The app aims to tap into the large market of approximately 49 million US youth playing local sports each year and their fans. It sees an opportunity to provide a service that local media and other options lack by offering real-time scores across many youth leagues and sports through a simple, easy-to-use platform.
Digital Strategy For ESPN Insider
ESPN Insider is a paid subscription service that provides in-depth sports news, rumors, analysis and tools. It targets male college students aged 18-34, who make up a large portion of sports fans. The document proposes offering college students free trials and discounted subscriptions to grow the Insider program, with a budget of $1 million per month and goals of attracting target demographics and retaining 30% of those given free trials.
Sophie reese adv420 presentation
This campaign proposal outlines a digital strategy called "Race to the Finish!" aimed at promoting healthy lifestyles among children and teens. Key elements include using social media and athlete endorsements to encourage physical activity and nutrition. Performance will be measured using social media engagement metrics. The proposal requests a $43,000 budget to implement tactics like contests, an informational website and blog, and paid social media promotions featuring athletes.
Sophie reese adv420 presentation
The campaign proposes getting athletes to endorse healthy eating in kids' hometowns. It would use social media like Facebook, Twitter, Instagram and Pinterest to engage people and have contests to meet athletes. The goal is to help address the issue of childhood obesity while promoting ESPN.
The Pixel Lab 2015 | 'I Need a Dollar' - Where's your ROI? - Jennifer Wilson
We spend our time in digital, but the reality is that we’re all still struggling to make a living out of it. Where does the money come from, how is this structured, who can you talk to and what do you need to know? This session will take apart a successful commercial digital project (Sherlock: The Network) and look at where the money came from. We’ll then look at all
the other funding options, from advertising to sponsorship to merchandise to subscriptions to affiliate revenue to app sales. We’ll look at the differences for factual versus fiction; games versus experiences; mobile versus web. Along the way we’ll touch on YOUR project and look to see what models might work for your cross-platform concepts.
Sophie Reese - ADV420 Presentation
The document outlines a campaign called "Race to the Finish!" for ESPN to promote healthy lifestyles among children and teens. It would use social media and appearances by athletes to encourage physical activity and nutrition. Key goals are increasing ESPN's social media engagement and followers. The budget for the digital strategy and contests is $43,000.
Sports Social Media Strategy
Social Media Strategy for Sports: Presentation outlines challenges and opportunities for franchises, players, media and sponsors.
FOX Sports Go Integrated Marketing Stratgey
The document outlines a marketing plan to increase awareness of and drive fans to use the Fox Sports Go app for streaming college football and basketball games. It discusses researching target demographics which found most fans watch sports very often. It proposes sponsorship ads, in-game promotion scripts, and hands-on presentations during broadcasts. Additional promotions include making the app its own tab on websites and leveraging social media platforms of college athletics programs. The plan aims to take advantage of fans' high viewership of games through broadcast and digital promotions.
CBS Sports
This document outlines a media strategy and budget plan for CBS Sports to increase awareness of their brand in the digital space. It recommends allocating 25% of the budget to digital awareness campaigns using mobile and display ads. Another 23% would fund search engine marketing and optimization. The remaining budget would be split among social media, gaming, print, and radio advertising. The goal is to promote CBS Sports properties and engage young male sports fans across multiple online and offline channels.
Cns deck feb 2016 v2.2 print
This document provides an overview of College Nation Sports (CNS), a proposed social media platform connecting college sports fans. CNS aims to activate, enhance, elevate and maximize college sports fans' lives by enabling them to connect with teams, content and each other. It will do this through a social lifestyle mobile app delivering college sports content and fostering engagement. CNS sees an opportunity to connect the large population of highly engaged college sports fans with content producers and advertisers in a new innovative way. The proposal outlines CNS's solution, business model, revenue projections, team and milestones.
Angulo michaelkeynotepresentation
Michael Angulo grew up loving sports in Tracy, CA and is now studying Sports Marketing & Media at Full Sail University. His goal is to work in sports marketing for a professional sports organization or network. He wants to use social media and events to inspire fans and increase sporting attendance. After graduation, his short term goal is to get an entry-level marketing job with ESPN or another sports organization.
Sports Liv (Sports app for all the frenzy fans out there)
A marketing plan for a to be launched mobile application.
Created during an internship in Marketing Management under the guidance of Prof. Sameer Mathur, IIM Lucknow
AJ Villane's Personal Brand
Albert (AJ) Villane is a 19-year-old student pursuing a degree in sportscasting. His long term goal is to become a broadcaster for a professional soccer league. In the short term, he aims to find an entry level position in sports media within 3 months of graduation. AJ currently casts games for a local soccer team and is building his portfolio and online presence in preparation for his career. He faces competition from other established sportscasters but believes his unbiased approach will differentiate him.
Digisport helleu
The document discusses the increasing role of social media in sports. It provides examples of how professional sports leagues and teams are using platforms like Facebook, Instagram, Twitter, and YouTube to engage with fans and enhance their experience. The author proposes a 2P/2C/2E model to understand the relationship between sports properties, consumers, and the digital experience. Finally, the author outlines 10 major trends in how sports, marketing, and academics may evolve with new technologies like big data, connected stadiums, gaming, and second screen experiences.
Social media for sporting events
This document discusses social media strategies for sporting events. It outlines an agenda covering planning, paid promotion, collaboration across departments, providing connectivity and content for fans, and enhancing the fan experience. It emphasizes using social media to engage fans, enter them in contests, and get feedback. The document concludes that social media can help sports venues build emotional connections with fans and provide real-time customer service to enhance the fan experience.
Strategic Plan ESPNStrategic PlanIntroductionT.docx
Strategic Plan
ESPN
Strategic Plan
Introduction
The shopper gadgets industry is a flexible and focused business environment (Porter, Consumer conduct, retailer power and business sector execution in buyer merchandise commercial ventures, 1974). Rival organizations in this industry frequently endeavor to surpass their contenders through imaginative special systems, creating and reassessing their methodologies routinely in light of outer and inside components influencing the business (Teece, 2010). Advertising branches of organizations center their endeavors on distinguishing and envisioning the needs and goals of clients and outlining items and/or benefits that meet all desires of their customer base (Gummesson, 2002). Industry pioneers are normally organizations that have exceeded expectations in innovative work (R&D) and advertising capacities nearby their operational abilities, using the data accessible to them to create items that speak to their intended interest group and impart to their customers in an auspicious and important way.
ESPN at first began its operations as a games programming and stimulation system, which is claimed by ESPN Inc. which is a joint wander of the Walt Disney Company (80%) and the Hearst Corporation (20%). The mission and vision articulations of the ESPN are centering to serve the partners of games all over around the globe to engross them totally. ESPN Inc. has an extensive variety of games channels, magazine and news channels. ESPN has an extensive variety of games related projects and data on its different channels. All the results of ESPN are intended to submerge the purchasers in the games world. The system is putting forth scope for all significant games over the globe utilizing various channels and dialect settings. ESPN is getting to its clients by means of link, satellite and web streaming.
Strategic Planning for a Competitive Advantage
With the progression of innovation, it’s got to be more basic and moderate for the games sweethearts to get to game channels on their fingertips. In spite of the fact that, ESPN had appreciated an extremely solid position among the game channels, notwithstanding, with their current methodology, it will be hard for them to proceed with their prosperity and accomplishments.
ESPN Internal and External Analysis
To comprehend the outer and inner environment of the ESPN, the SW examination, contender investigation, client investigation and PEST examination will be led, so that ESPN could reexamine their methodologies for fruitful future operations.
Internal Analysis
SW Analysis
Strengths: The ESPN is putting forth the best data with respect to games. Sports significant others not just get news about their most loved games and groups, however, can likewise get data about different games occasions, alliances, and players. The ESPN association has various TV channels and dialects for diverse sorts of clients. The association has its own particular golf school, ESPN zone.
Sports Properties and Social Media
Not that the world needs another presentation on social media, but am posting this overview given to the Masters in Sports Management program at the University of Northern Denmark nonetheless. It provides an overview of the growth of social platforms, the impact this has had on the traditional sports media landscape, the imperative for teams and leagues to change to match the tastes of the next generation of sports consumers, and what sports properties must consider when developing a social media strategy.
Similar to Michaela Betts' ESPN Digital Media Presentation (20)
Next-Gen Digital EntertainmentMarketing:LessonsLearnedfromCPG
Next-Gen Digital EntertainmentMarketing:LessonsLearnedfromCPG
The Pixel Lab 2015 | 'I Need a Dollar' - Where's your ROI? - Jennifer Wilson
The Pixel Lab 2015 | 'I Need a Dollar' - Where's your ROI? - Jennifer Wilson
Sports Liv (Sports app for all the frenzy fans out there)
Sports Liv (Sports app for all the frenzy fans out there)
Strategic Plan ESPNStrategic PlanIntroductionT.docx
Strategic Plan ESPNStrategic PlanIntroductionT.docx
Recently uploaded
Italy vs Albania Soul and sacrifice' are the keys to success for Albania at E...
We offer UEFA Euro 2024 Tickets to admirers who can get Italy vs Albania Tickets through our trusted online ticketing marketplace. Eticketing. co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
真实可查(uofo毕业证书)俄勒冈大学毕业证学位证书范本原版一模一样
原版纸张【微信：741003700 】【(uofo毕业证书)俄勒冈大学毕业证学位证书】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Match By Match Detailed Schedule Of The ICC Men's T20 World Cup 2024.pdf
20 Teams, One Trophy: What to Expect from the ICC Men's T20 World Cup 2024
The ICC Men's T20 World Cup 2024 is set to be an exciting event, co-hosted by the West Indies and the USA from June 1 to June 29, 2024. This edition of the tournament will feature a record 20 teams divided into four groups, competing across 55 matches for the prestigious title.
MESH IPL 2024 REport_Wavemaker India.pdf
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Luciano Spalletti Leads Italy's Transition at UEFA Euro 2024.docx
Italy are the defending European champs, but after Luciano Spalletti swapped Roberto Mancini last September, they are still taking the cautious first steps of a new era
Hesan Soufi's Legacy: Inspiring the Next Generation
Hesan Soufi's impact on the game extends far beyond his on-field exploits. With his humility, sportsmanship, and unwavering commitment to excellence, Soufi has become a role model for aspiring footballers worldwide. His legacy lies not only in his achievements but also in the inspiration he provides to the next generation of talented players.
Turkey vs Georgia Tickets: Turkey's Provisional Squad for UEFA Euro 2024, Key...
Euro Cup Germany fans worldwide can book Euro 2024 Tickets from our online platform www.eticketing.co.Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
Belgium vs Romania Injuries and Patience in Belgium’s Euro Cup Germany Squad....
Belgium coach Domenico Tedesco will wait for several key players to recover from injury. Even if it means they miss the opening Euro Cup Germany stages of the European Championship in Germany this month. Veteran defender Jan Vertonghen, midfielder Youri Tielemans and defender Arthur. Theate are being given time to play in the tournament because they are considered vital to Belgium’s cause, Tedesco said on Tuesday.
We offer Euro Cup Tickets to admirers who can get Belgium vs Romania Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
UEFA Euro 2024 Tickets | Euro 2024 Tickets | Euro Cup Germany Tickets | Belgium vs Romania Tickets
"Of course, you prefer to take players who are fully fit, but that's okay. We want to wait and be patient for some players even if they cannot play in those first matches," he told a press conference. The 37-year-old Vertonghen, Belgium’s Euro Cup 2024 most-capped international with 154 appearances, is struggling to shake off a groin injury.
"He will be there normally. This also applies to Youri Tielemans and Arthur Theate. The latter's position is very sensitive. We don't have many choices at left back. "It will only change if it turns out that they will only be available when, say, the final of the Euro 2024 Championship comes around. That's too long to wait. "However, I am confident that the injured boys are on track for the Euros.
Belgium vs Romania: Radu Dragusin Prepares for Crucial Role in Euro Cup Germany
Some of them have taken not one but two steps forward in their rehabilitation," he said. None of the injured players will feature in this week’s warm-up friendlies against Montenegro and Luxembourg. Romania centre-back Radu Dragusin found chances limited at Tottenham Hotspur in the second half of the 2023-24 season.
But is crucial to his country's cause at UEFA Euro 2024 where his aerial ability, physicality and hard graft make him a standout player. The 22-year-old moved to North London from Italian side Genoa in January but was kept on the sidelines by the form of another new arrival for the season, Mickey van de Ven, something Romania coach Edward Iordanescu admitted was a concern.
It will mean limited game-time going into the finals, but Dragusin, who cites Netherlands defender Virgil van Dijk as a role model, started every Euro Cup Germany qualifier as Romania went through the campaign unbeaten in their 10 games. He will be among their most important players in their first game in Germany against Ukraine in Munich on June 17, taking the right centre-back role in what is likely to be a back four.
UEFA Euro 2024 Tickets | Euro 2024 Tickets | Euro Cup Germany Tickets | Belgium vs Romania Tickets
Euro fans worldwide can book Euro Cup Germany Tickets from our online platform, www.eticketing.co. Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
Spain vs Croatia Euro 2024 Spain's Chance to Shine on the International Stage...
Euro 2024 fans worldwide can book Spain vs Croatia Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Georgia vs Portugal Georgia UEFA Euro 2024 Squad Khvicha Kvaratskhelia Leads ...
UEFA Euro 2024 fans worldwide can book Georgia vs Portugal Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...
We offer Euro Cup Tickets to admirers who can get Belgium vs Romania Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docx
We offer Euro Cup Tickets to admirers who can get Turkiye vs Georgia Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Psaroudakis: Family and Football – The Psaroudakis Success Story
Psaroudakis, a name that resonates with football fans around the globe, is a testament to the powerful synergy between familial support and individual passion. Born on March 10, 1992, in the historic city of Heraklion, Crete, Psaroudakis’ journey to international football stardom is a compelling narrative of dedication, perseverance, and unwavering family support. His story not only highlights his athletic prowess but also underscores the crucial role his family played in shaping his career and character.
Psaroudakis’ early life in Heraklion was deeply influenced by a supportive and nurturing family environment. His father, a former semi-professional footballer, recognized Psaroudakis’ potential from an early age. Acting as his first coach, his father’s guidance was instrumental in igniting Psaroudakis’ passion for football. This paternal influence instilled in him a strong work ethic and fundamental skills that would become the foundation of his future success. His mother, a dedicated homemaker, provided a stable and nurturing environment, ensuring that Psaroudakis could pursue his dreams without any hindrances.
From a young age, Psaroudakis showed an innate talent for football. Growing up in Heraklion, he spent countless hours playing football in local parks and streets with friends and family. His natural ability was evident even in these informal settings, and his enthusiasm for the game was infectious. By the age of five, Psaroudakis had joined a local youth football club, where his skills began to flourish. His father’s role as his first coach during these formative years was crucial, as he emphasized not only technical skills but also the importance of discipline and teamwork.
The transition from playing in local parks to joining a structured football environment marked a significant step in Psaroudakis’ journey. At the age of ten, he joined the youth academy of OFI Crete, one of Greece’s most esteemed football clubs. This move marked the beginning of a more rigorous and professional approach to his training. The academy environment was demanding, focusing on honing technical abilities and instilling values of sportsmanship and dedication. Psaroudakis’ dedication to his craft was evident as he quickly rose through the ranks, becoming a standout player in the youth teams.
The support of Psaroudakis’ family was unwavering during this critical period. His father continued to be a source of guidance and mentorship, while his mother ensured that he had everything he needed to succeed. Their collective efforts created a balanced environment where Psaroudakis could focus entirely on his development as a footballer. This familial support was not just about providing the basics; it was about creating an environment where Psaroudakis felt encouraged and motivated to pursue his dreams relentlessly.
As Psaroudakis transitioned from the youth academy to professional football, the challenges became more significant.
Croatia vs Italy Modric's Last Dance Croatia's UEFA Euro 2024 Journey and Ita...
UEFA Euro 2024 fans worldwide can book Croatia vs Italy Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Paris 2024 History-making Matildas team selected for Olympic Games.pdf
Paris 2024 fans worldwide can book Olympic Football Tickets from our online platforms e-ticketing. co. Fans can book Olympic Tickets on our website at discounted prices. Experience the thrill of the Games in Paris and support your favourite athletes as they compete for glory.
Belgium vs Slovakia Belgium Euro 2024 Golden Generation Faces Euro Cup Final ...
We offer Euro Cup Tickets to admirers who can get Belgium vs Slovakia Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Belgium vs Romania Ultimate Guide to Euro Cup 2024 Tactics, Ticketing, and Qu...
Euro Cup 2024 fans worldwide can book Belgium vs Romania Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Netherlands vs Austria Netherlands Face Familiar Foes in Euro Cup Germany Gro...
The Netherlands are in Group D in Euro Cup Germany - and, unpaid to this, they will be coming up against familiar foes. Remarkably, they have played France, who have fashioned some of the greatest players of all time, 30 times throughout history. Despite France being more effective in major competitions, including captivating the World Cup in 2018, Holland have the greater head-to-head record.
We offer Euro Cup Tickets to admirers who can get Netherlands vs Austria Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
UEFA Euro 2024 Tickets | Euro 2024 Tickets | Netherlands vs Austria Tickets
However, in 2023, they played one another twice, with France endearing both matches 4-0 and 2-1 individually. Against Poland and Austria, the Netherlands also have a stout record, winning just under half the matches. They faced Austria at Euro 2020, engaging 2-0, and they haven't lost to Poland since 1979.
The lettering is on the wall for Holland to qualify for the knockouts, but nothing is failsafe. The Netherlands kickstart their Euros campaign against Poland on Sunday, June 16th. In Hamburg, they will have to go up against one of the best strikers in the world, Robert Lewandowski.
Netherlands vs Austria: Tough Challenges Await the Netherlands in Euro Cup Germany
Five days later, they travel south to face France in Leipzig, a side led by Kylian Mbappe - one of the finest players in the world currently and one of the most impressive players in his nation's history. To conclude, they face Austria in Berlin, knowing it could be the end of the road if they don't perform.
Ronald Koeman is widely considered one of the more successful Dutch managers in Premier League history, considering the nation has a reputation for struggling to replicate their talents in England. The former Everton manager went against that script and shone — and now he is back managing his nation.
UEFA Euro 2024 Tickets | Euro 2024 Tickets | Euro Cup Germany Tickets | Netherlands vs Austria Tickets
Euro fans worldwide can book Euro Cup Germany Tickets from our online platform, www.eticketing.co. Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
Netherlands vs Austria: Ronald Koeman's Tactical Approach For UEFA Euro 2024
As well as being the highest-scoring defender in history, Koeman is a man with immense tactical knowledge. He returned to manage Holland at the start of 2023 after it was announced Louis van Gaal would retire. His life back in the dugout with the team wasn't easy, as he lost his first match 4-0 to France after going 3-0 down within 21 minutes.
However, he eventually helped them qualify for Euro Cup Germany. The 61-year-old likes to organize his team with a defensive mindset. Some might call it pragmatic as he defends with minimal space between the lines, but that's often needed for international football.
Recently uploaded (20)
Italy vs Albania Soul and sacrifice' are the keys to success for Albania at E...
Italy vs Albania Soul and sacrifice' are the keys to success for Albania at E...
Match By Match Detailed Schedule Of The ICC Men's T20 World Cup 2024.pdf
Match By Match Detailed Schedule Of The ICC Men's T20 World Cup 2024.pdf
Luciano Spalletti Leads Italy's Transition at UEFA Euro 2024.docx
Luciano Spalletti Leads Italy's Transition at UEFA Euro 2024.docx
Hesan Soufi's Legacy: Inspiring the Next Generation
Hesan Soufi's Legacy: Inspiring the Next Generation
Turkey vs Georgia Tickets: Turkey's Provisional Squad for UEFA Euro 2024, Key...
Turkey vs Georgia Tickets: Turkey's Provisional Squad for UEFA Euro 2024, Key...
Belgium vs Romania Injuries and Patience in Belgium’s Euro Cup Germany Squad....
Belgium vs Romania Injuries and Patience in Belgium’s Euro Cup Germany Squad....
Spain vs Croatia Euro 2024 Spain's Chance to Shine on the International Stage...
Spain vs Croatia Euro 2024 Spain's Chance to Shine on the International Stage...
Georgia vs Portugal Georgia UEFA Euro 2024 Squad Khvicha Kvaratskhelia Leads ...
Georgia vs Portugal Georgia UEFA Euro 2024 Squad Khvicha Kvaratskhelia Leads ...
Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...
Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docx
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docx
Psaroudakis: Family and Football – The Psaroudakis Success Story
Psaroudakis: Family and Football – The Psaroudakis Success Story
Croatia vs Italy Modric's Last Dance Croatia's UEFA Euro 2024 Journey and Ita...
Croatia vs Italy Modric's Last Dance Croatia's UEFA Euro 2024 Journey and Ita...
Paris 2024 History-making Matildas team selected for Olympic Games.pdf
Paris 2024 History-making Matildas team selected for Olympic Games.pdf
Belgium vs Slovakia Belgium Euro 2024 Golden Generation Faces Euro Cup Final ...
Belgium vs Slovakia Belgium Euro 2024 Golden Generation Faces Euro Cup Final ...
Belgium vs Romania Ultimate Guide to Euro Cup 2024 Tactics, Ticketing, and Qu...
Belgium vs Romania Ultimate Guide to Euro Cup 2024 Tactics, Ticketing, and Qu...
Netherlands vs Austria Netherlands Face Familiar Foes in Euro Cup Germany Gro...
Netherlands vs Austria Netherlands Face Familiar Foes in Euro Cup Germany Gro...
Michaela Betts' ESPN Digital Media Presentation
- 1. A Digital Media Strategy For The #1 Sports Network
- 2. The Big Idea ESPN is the #1 place to find and watch any and ALL sports news Provide a “WE” factor to the audience & let them feel like they are a part of ESPN rather than just a spectator Involve the audience as much as possible with ESPN through social media to gain infinite involvement and recognition
- 3. T a r g e t M a r k e t • Adults 18-34 • Avid sports fans • Young – thrive on social media
- 4. S o c i a l M e d i a • Exclusive promotions & Contests for followers • ESPN Football Friday Fact Day • Fan of the Week • Trivia Tuesday • Insta-sensation • Live feed of events/games • Keeping the audience engaged 24/7 at any location • Post daily on Twitter, Facebook, & Instagram to gain more recognition
- 5. • YouTube Channel for special promotions, deals, and contests • Subscribers of this channel will get updates on new contests given • Channel made so subscribers can post any sports related video they want (good or bad) • These videos subscribers post could have the chance to be on ESPN Top 10 (or not Top 10) S o c i a l M e d i a
- 6. M o b i l e A p p s • Easy download for target audience • Low charge from Apple ($99/year & 30% of sales go to Apple) • Constant accessibility to ESPN • App for all ESPN promotions/contests & exclusive deals • Making new apps: ~$400,000
- 7. Tracking Success (KPI) • Cost Per Click to monitor reach • Facebook Ads – to reach the target audience with relevant ads (18-34) • Likes, Favorites, Retweets, Follows, Comments • Mobile App downloads • YouTube comments, views, & subscribers
- 8. G o o g l e A d w o r d s • Google Adwords annual cost = $500,000 • Average Cost Per Day = $1,200 – $1,350 • Keyword Traffic Estimator to choose specific words (sports, live, scores, etc.)
- 9. E S P N B u d g e t Digital Marketing Budget 12 Months $4.8 Million Per Month Social Media Budget 12 Months 960,000 Per Month
- 10. E S P N B u d g e t Mobile Budget 12 Months 950,000 Per Month Advertising Firm 600 per hour – 24 hours/day for 1 year $5,256,000 Per Year