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This document discusses mobile app piracy, how it occurs on iOS devices through jailbreaking, why people pirate apps, the impact of piracy on app publishers' revenue, common myths about piracy, trends in pirated apps especially games, estimates of lost revenue from piracy in 2010 and 2011 totaling billions of dollars, and that piracy also affects Android and other platforms.
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Mtiks presentation
- 1. mobile app piracy why do you need to care? Presented by: Muthu & Siva @mtiksllc
- 2. who are we? • muthu arumugam • siva subramanian • startups • abhav • mtiks
- 3. piracy? • mp3 - napster • ebooks, movies, etc. • mobile apps ? • how ! • why ? • impact • myths ??
- 4. how in iOS? • jailbreaking - first step • why jailbreaking community evolved? • is jailbreaking legal?
- 5. why ? • why people are using pirated apps? • try before you buy • easy and FREE ! • why hackers pirate? • offering try before you buy • because I can ! • requests • how easy? • single click tools available
- 6. impact • affects publisher revenue • app sales report doesn’t match analytics report • more vicinity, more popular, more chances of getting pirated !!
- 7. myths • helps app go viral (marketing...) • can’t measure piracy • not worth to spend time to fight • worry only about legitimate customers
- 8. how big in iOS?
- 9. iOS AppStore
- 10. piracy stores & stats • mtiks • tracked around 30,000+ pirated apps • where are they ? • apptrackr • apps.su • iCauseFx • and lot more ....
- 11. current piracy trend * as of today
- 12. games category
- 13. estimated piracy loss Jan 1, 2010 Sep 1, 2010 Early 2011 Total Apps 150,000 250,000 350,000 App Downloads 3,000,000,000 6,500,000,000 10,000,000,000 Estimated Paid app sales 17% 17% 17% Total paid apps downloaded 510,000,000 1,105,000,000 1,700,000,000 Average Apps $3 $3 $3 App Revenue $1,530,000,000 $3,315,000,000 $5,100,000,000 Piracy 75% 75% 75% Lost Sales $4,590,000,000 $9,945,000,000 $15,300,000,000 Expected Purchases 10% 10% 10% Lack of Anti-piracy Loss $459,000,000 $994,500,000 $1,530,000,000 * 24/7 Estimated Piracy loss in Jan 2010 as $450 million (3 Billion App Downloads)
- 14. other platforms • android • 200,000+ apps in google Marketplace • Piracy - high • july 21, 2010 - announced AP framework • windows phone 7 • free marketplace • piracy - not yet