This document outlines a group charity drive event organized by four students - Loh Wei Ling, Lim Pui San, Beh Nianzi, and Lee Pui San. The event was held over 5 days at Taylors University to raise funds for Paws Animal Welfare Society. The group sold dog food and Hokkaido cakes, raising a total of RM2512.50. They received sponsorships from Blink Pets Bakery and Barkery Oven for dog treats to sell. Through telephone calls, face-to-face conversations and posters, the group promoted saving stray dogs and cats in need of support.

2. NAME: LOH WEI LING (0319225)
: LIM PUI SAN (0318144)
: BEH NIANZI (0319445)
: LEE PUI SAN (0319089)
COURSE SUBJECT: INTRODUCTION TO BUSINESS (BUS 30104)
FINAL PROJECT: CHARITY DRIVE EVENT
LECTURER: MR. CHANG JAU HO
SUBMISSION DATE: 30TH
JANUARY 2015

3. CONTENT:
1. EXECUTIVE SUMMARY
2. OBJECTIVE
3. TARGET MARKET
4. COMPETITION ANALYSIS
5. PRODUCT AND PACKAGING
6. PRICING
7. PROMOTION
8. SPONSOR
9. DISTRIBUTION
10. GREEN MEASURE
11. HUMAN RESOURCE PLANNING
12. EVALUATION RESULTS
13. APPENDIX

4. A.EXECUTIVE SUMMARY
This Business Charity Drive have been held for 5 days at Taylors University Lakeside
Campus from 19th
January till 23rd
January. The purpose for us to hold this meaningful
event is to raise fund for charity organizations. In this event, our group which is named
“Wow Wow” are selling dog food related products and also Hokkaido cakes to support
Paws Animal Welfare Society.
One of the reasons for us to donate to a pet shelter is that all of us are pet lovers and
there are still lots of animals out there need our help and support. For our booth, our best
seller is the Hokkaido cake, where most of our customers love it. In the other hand, our
dog foods are very welcome by the pet owners. Where they buy some dog food not only
to reward their furkids and also to give a helping hand to the pet shelter.
Furthermore, our group have successfully raise an amount of RM 2512.50 for the pet
shelter, which we are very proud of ourselves with this amazing result. It also has exceed
our estimated target. In conclusion we have learnt lots of things such as planning,
organizing and lastly take action. In other words, what we plan is just one thing when you
need to carry out what you have planned you will realised it is not an easy task. So this is
a good experience for the four of us. We hope that there will be more activities similar to
this for us to experience.

5. B.OBJECTIVE
PAWS AS OUR CHARITY ORGANIZATION
PAWS is a non-profit organization where is known everywhere. One of the main reason,
who choose to work with this pet shelter as we want to relate the product we sell with the
organization we are planing to contribute. This make our group more unique from others.
Furthermore, all of us are pet lovers, so we would like to give a helping hand to the
animals in need, especially after the serious flood issue in Kelantan, Terengganu and
Pahang. As we are unable to help as a volunteer, hence we plan to aid them through
donation as much as we can. Another reason, for us to choose PAWS is that they are
more known in the society and very trustworthy. So when we promote outside the
campus, we may meet foreign customers and they may recognize and feel reliable to this
organization.
QUANTIFIABLE OBJECTIVE
Our group have targeted to collect RM1000 for this business charity drive, this is just an
estimated amount, we still hope that we could raise over this amount of money. One of
the reason we set this target is that we think that RM2500 is far from expectation we can
achieve but we still will try our best to raise more. As we have a plan to sell outside the
campus, hence we have set a certain amount that we need to reach. For example, in the
campus we have set to hit around 60% of the total target we need to achieve and the
remaining 40% will need to reach when we are selling outside the campus. Later on the
money we collected we guarantee that it will all goes to PAWS.
Youtube Link: https://www.youtube.com/watch?v=KLcusNK-IPY&feature=youtu.be

6. C.TARGET MARKET
OUR CUSTOMERS
Main customers are students in Taylor’s University, as our main booth is located in the campus
for the first four days. During those days, we encourage our members to sell and collect
donation as much as we can. The following days, we went to Desa Parkcity and other
universities, those days our target customers are mainly pet lovers and also students.
In the campus, almost all of the students support us when they heard that we are donating to
PAWS. Furthermore, those customers we met in Desa Parkcity all of them have almost the same
healthy hobby such as jogging in the park, bring their dogs for a stroll, and gathering with
friends. Most of them are Chinese, Indian and foreigners, their culture normally have the
interest in pets. Hence when we explain to them our selling objectives, they do not hesitate to
help and support us.
WANTS AND NEEDS
Our customers are normally interested in food where they can have it for their lunch time or tea
time. So when they saw us selling dessert most of them could not resist it and in the end they
bought it. Our Hokkaido cake which is homemade, where lots of people like to have them during
their break time as the cake is light and not heavy after they consume.
SPENDING POWER
Most of the people in the campus are very generous, they are able to spend RM5 and above.
Wherelse in Desa Parkcity, the customers’ spending power is more huge compare to the
customers in campus where they are able to spend at an average of RM20 or more than this
amount. Customers in the campus or outside the campus normally gives donation at an average
between RM2 till RM10.

7. D.Competition Analysis
1ST
Competitor
Chow Hong Da’s group. They are selling mug cakes (chocolate flavor), tarts, donuts, and
fruit kebabs. The strengths of their business are that they promote their food by selling
them at the moderate price. Besides that, they have created their own Facebook page in
order to advertise their food and drinks. On the other hand, they do have their
vulnerabilities as well for instance they only focus on the customers in Taylor’s Campus
and limited production capacity compared to our Hokkaido cupcakes. We have produced
almost 200 of Hokkaido cupcakes during a weekend. Therefore, we have the ability to
sell more in a day compared to theirs. Their costumers would buy the food or the drinks
from them because the effect of advertising through social media and they do have more
variety of foods to choose.
2nd
Competitor
Ray’s group. They are selling fried chicken, fries, milkshake, toast and lemonade. The
potential strengths they have in their business are that they sell everything at the cheapest
cost among all the stalls. For example, a cup of lemonade only costs RM 1. Moreover,
they have more variety of foods as well and more choices provided for the customers. On
the contrary, the weakness of their business is that they did not keep their table clean and
organize. In addition, their promotion and advertisement are insufficiency with
information. Besides that, their chicken wings are hard to preserve in freshness. They
need to finish selling within few days due to the expiry date. The customers would buy
the food and drinks from them because their food products are the cheapest among all.
Furthermore, they booth are just beside us so competition within ourselves will be quite
high.

8. E.Products
The products we are selling are dog foods and Hokkaido cake. There are three types of
dog foods we are selling, the first one is cheesy bone cookie which sponsor by the Blink
Pets Bakery the ingredients to make the cheesy bone are cheese, egg, flour, and unsalted
butter, this flavor of cookie is more common and suitable for all types of dog. The second
one is natural dehydrated chicken breast which sponsor by Barkery Oven. It is made of
turmeric, basil, and chicken breast. The third one is natural dehydrated mackerel skin
which is also sponsored by Barkery Oven. The Hokkaido cake is handmade by all of our
members at one of the member home. All the cakes are fresh because we made it a day
just before the charity drive.
The pastries and treats sell at Blink Pets Bakery are all homemade and providing a well
balanced diet to all pets. The cheesy bone they provide to us is also made one week
before our charity drive starts to ensure the freshness of the cookies. By the way the
ingredients of cheesy bone are all organic because there are no preservative added.
Moreover, all dog treats sell by Barkery Oven are also handmade and freshly made to
order. Every single ingredient has been painstakingly researched, so they can be sure they
are feeding the dog with foods that are safe for them to consume. Both the shops that
sponsored us provides us pastries and treats which are organic and fresh, these are the
main attraction for our customers to buy our products. Besides, the homemade Hokkaido
cakes baked by all of us are fresh and no preservative added so it is healthy and tasty.
PACKAGING
The packaging of the cheesy bone is pink in colour at the back and transparent at the
front. At the back of packaging also have the sticker of the Blink Pets Bakery. It just likes
normal plastic packaging which has a sticky layer at the top of the plastic and sticks it at
the back of the packaging.

9. The packaging of the natural dehydrated chicken breast and mackerel skin are pack in a
sealed plastic with the shop’s label. The label of the shop includes the contact of the shop
and also some pictures of the owner with her pets.
The packaging of our Hokkaido cakes is a pink plastic box. We will provide it when
customers buy 3 or more cupcakes. The box are design specific to pack the Hokkaido
cakes, so we can sell our cakes in a good condition. The customers who only buy one or
two Hokkaido cake, we will give them the cake with no packaging but the cake itself is
made with the paper cup so it is fine with no packaging if they buy one or two cakes.
EXPLANATION
The packaging of the cheesy bone will attract people to buy it rather than the packaging
of the dehydrated mackerel skin and chicken breast. This is because the packaging of
cheesy bone is more colourful and well designed with a logo of the shop. Besides, the
packaging of the cheesy bone is pink in colour so it will attract more ladies customer to
buy because it is cute and most girls like pink. On the other hand, the packaging of the
dehydrated mackerel skin and chicken breast are slightly simple because there are no
design on the packaging it just a transparent plastic packet with the label of the shop.
Although it has no design on the plastic, the packaging is sealed to keep the dehydrated
products in a good condition, so it will attract customers to buy our products too.

10. Furthermore, the packaging of the Hokkaido cakes is a pink box with cute design on the
surface of the box. The design and colour are refine and cute and the box can keep the
cakes in good condition which can attract more customers to buy our cakes.
Youtube Link: https://www.youtube.com/watch?v=Yfg4mGPaTcM

11. F.PRICING DECISION
(a) What is your products’ unit selling
price?
[Dog Food]
Cheesy Bone Biscuit: RM 5 per
Chicken Flavor: RM 8 per
Fish Flavor: RM 10 per
[Human Food]
Hokkaido Cupcakes: RM 5 per
(b) What is your products’ unit cost price? [Dog Food]
Cheesy Bone Biscuit: Sponsorship
Chicken Flavor: Sponsorship
Fish Flavor: Sponsorship
[Human Food]
Hokkaido Cupcakes: RM 2 per
(c) Are your products popular or attractive? Our products are indeed more
attractive compared to popularity. This
is because Hokkaido cupcakes could be
found everywhere. However, unlike
dog food. They are more attractive
because the packaging and the shape of
the dog food do capture the attention of
people.
(d) (i)What are your strategies if you have
difficulty selling them?
(ii) What if you are selling them faster than
anticipated?
(i)Promotion and reducing the price of
the products.
(ii)We will try persuade our sponsor to
request whether they can sponsor us
more as we are selling the dog food
fast.

12. G.PROMOTION
Our main marketing message is Save the Stray Dogs and Cats. Nowadays, we can see
the streets or anywhere are crammed with abandoned cats and dogs. Maybe they are
abandoned by their owners for some reasons, but this cause a huge number of cats and
dogs are killed daily by vehicles on the roads while others are severely harmed or abused.
So, our group have decided to donate our money to the Paws Animal Welfare Society
(PAWS) at Subang to help and protect defenseless animals. This is because innocent,
healthy animals do not deserve to suffer and die unnecessarily.
We have used many tools to promote our products such as making poster, telephone calls
and so much more. However the two main tools for promoting our products are telephone
calls and face-to-face conversations. The reasons we using telephone calls method are
because telephone calls works well with our close friends, parents, classmates and also
relatives. We can explain our aim for this charity drive easily to them and they will trust
and support us because we know each other. Besides, we can also ask their help to
promote our products to their friends and parents. Hence, our market can be bigger
through this communication method.
Next is the face to face conversation. This is almost similar to telephone call method
because we can promote our products easily when talking face to face to customers. This
way is suitable for selling our products in the campus and also outside campus. From face
to face conversation we can explain our aim of this charity drive and also our products to
other people more easily compare to just showing the poster. Besides, we can also
persuade the people more efficiently by telling them our aim for this charity drive.
These two ways depends on how our communication skills when communicate with
others. Because all the money we earn are donating to a charity organization, so telling
people by own are more persuasive than using some social media such as Facebook,
Twitter and so on. This is because there have been many victims of fraud caused by the
various social media.
Youtube Link: https://www.youtube.com/watch?v=Yfg4mGPaTcM
Our Posters

13. OUR POSTER

14. H.SPONSOR
List of sponsor that we have approached
1. Blink Pets Bakery
2. Barkery Oven
3. Petsmore
4. Pet World
5. Pawz Bakery
6. Pet Affinity
The list above compiles all the six sponsors’ name that we have approached, but in the end
there are only two willing to sponsor us. For Blink Pets Bakery, Petsmore, Pet World and Pet
Affinity are corporate business. As for individual business are Barkery Oven and Pawz Bakery.
The sponsors that are willing to support us are Barkery Oven and Blink Pets Bakery, two of the
sponsors are very kind and generous. They sponsor us quite a large amount of dog treat and
they also taught us some tips about how to make the dog food more edible for dogs such as
crushing the dog food and mix with dog pallet for their pets.
REASONS FOR US TO CHOOSE THEM AND THIER SUPPORT TO US
First and foremost, we get to know Blinks Pet Bakery and Barkery Oven through online. As these
two shops are quit known for their dog foods, there are lots of good feedback from their
customers. For Blinks Cafe, it is a corporate business and its shop is located inside the same
shopping mall with Ikea where lots of people know them very well and their company are
financially generous. So the popularity to it is quite high. The shop is also very supportive to our
charity drive and are willing to help us raise fund for PAWS. Furthermore, we trust Barkery Oven
and choose them as one of our sponsor because all the dog treats are homemade with no
preservative are added and is healthy and are safe for pets. Another reason is also the lady of
this business is very helpful and very sincere to help us. She taught us lots of techniques and
knowledge about dog foods so that it is easier for us to sell-out her product.

15. PRODUCTS AND AMOUNT SPONSORED
Products and amounts sponsored:
Barkery Oven
1. Dehydrated fish
2. Dehydrated chicken

16. Blinks Pet Bakery
1. Cheesy bone cookie

17. APPROACHING THEM
Ways of approaching them:
1. Email
2. Contact them
3. Face to face meeting
4. Sponsorship letter

18. First of all we send email to all of the sponsor. After a few day no matter they replied us or not
we will give them a call to require a confirmation. For those sponsor who agree to sponsor s we
will require a face to face meeting. During the face to face meeting we will provide them the
sponsorship letter and discuss with them. Our discussion will also include persuading them to
sponsor us more dog food and we will repay them by helping them to promote their shop. This
is also a way to show our gratitude towards them.

19. I.DISTRIBUTION
PRODUCT DELIVERY
First we separate our group into two teams in order to save time and able to get our
product according to the time and date the sponsor request. As the two sponsors has
chosen the same date and time for us to collect the product from them at two different
places, so we have no choice to just act separately. Each team will drive their own car to
go and meet with the sponsor at the instructed location. As for our Hokkaido cake we
went to one of the member’s house to bake the cake and later on the the next day she is in
charged to bring a portion of the cakes to the campus. Each day we will decide to take a
certain amount of cakes to the campus, as the cakes need to be refrigerated in order to
keep it fresh and tasty. Other than that we decided to do this as we need to estimate each
day’s amount of customers we are targeting, if not the cakes will turn bad.
As the first few days we are selling in the campus with our booth set in front of SLC, so
there would not be a problem for us to keep our stocks. Each day we bring sufficient
amount of dog foods and Hokkaido cakes for us to sell. Customers does not actually need
to wait to buy our products, as all our products are arrange in front of our stalls. One of
the good things are also it is visible and easy for the customers to see or buy. But if there
are situations arise for example, the Hokkaido cakes are on the way to the campus, we
will tell the customers that our products are on the way. We will also try to chit-chat with
the customers to minimize their waiting time. If the Hokkaido cakes still could not arrive
on time or the customer is in a hurry, we will suggest that we will bring it to them when
the cakes arrive.
At the booth there will be two person in charged of all the things, when the other two
group members are out to walk around the campus and sell the products. Each time each
group member can deal with only one customer per time. All of our group members are
very efficient when it comes to handling customers’ orders, hence it will not be a problem
when our business is very busy.
Yes. Our customers are able to order our products through the phone. They can contact us
in advanced to order their product. This can ensure that they can get the products they
wanted before our stock finishes.

20. J.GREEN MEASURE
First and foremost, we have four types of products, such as cheesy bone, dehydrated fish,
dehydrated chicken and Hokkaido cake. Cheesy bone is made in Blink Pets Bakery’s
factory, so we cannot see how they make it or do its packaging. But we can see the shop
is in a clean condition, hence we can assume that the products are made in an
environmentally- conscious manner. Wherelse, for the dehydrated fish and chicken are
homemade by Barkery Oven. We have been to the sponsor’s house where we can see
their working place is very clean and tidy. This we can be very confirm that our products
are made in a environment friendly way. As for the Hokkaido cakes they are made in one
of our member’s house, all of us where there during the whole baking process. We can
see that the kitchen is very clean and all the waste are thrown in a proper manner.
All the four products’ packaging are all recyclable as all consist of paper and plastic only.
Our product are all small around 9cm by 9cm or smaller. So it would not be a problem to
dispose them. Carbon footprint is the amount of carbon dioxide released into the
atmosphere as a result of the activities of a particular individual. We have reused and
recycled all the paper we used to keep track of things. Other than that we also apply
alternative driving where we avoid driving when we are able to walk to our destination.
During the time we promote around Desa Parkcity we also choose to walk to sell our
products.
We suggest our customers that after usage of our product, they can recycle them. When
running the event our usage of paper is the most. Unlike the other booths we do not use
electricity and water, as all of our products are all well prepared. Papers that we used to
scribble or draft are all recycled paper, so this is environmental friendly.

21. K.HUMAN RESOURCE PLANNING
ORGANIZATION CHART
All the four members are in charged of sales where we persuade customers to buy our product
or do some donation. Lim Pui San is in charged of accounting report as she has some basics of
accounting since secondary school. Wherelse, for the video and photography Beh Nianzi, Lim Pui
San and Lee Pui San they own the camera and have the video editing software, hence it is better
for them to handle it. For project management, Lim Pui San and Loh Wei Ling are in charged of
it. These include finding sponsor, meeting and discussing with sponsors. Beh Nianzi is in charged
for advertising such as designing the posters and also the design of the donation box. Although
each of us have our own position handling a certain job scope, but we still help out each other
when we face problems. The purpose for us to distribute our jobs in such way is to ensure each
of us are clear with what we should do. Furthermore, they are more distinct with their strength,
so it is better for them to handle what’s their strength.
LEADER
(LOHWEI LING)
ACCOUNTANT
(LIM PUI SAN)
REPORT
(LEE PUI SAN)
REPORT
(BEH NIANZI)
REPORT
(LOH WEILING)
ACCOUNTING
REPORT
ADVERTISING
SALES
PROJECT
MANAGEMENT
VIDEO AND
PHOTOGRAPHY

22. L.Evaluation of Results
Throughout the whole process, we did quite well in selling and promoting. However, it
was a bit risky as we choose to sell dog food in this charity drive because we might not
get any attention from the students in the campus. So, this caused our group into a
downfall situation because we did not sell out a dog food in campus. Hence, we turned
our focus on selling the Hokkaido cakes in campus. Hokkaido cakes became our best
seller in campus and we got a few good feedback from the customers, which definitely
motivated us. On the flip hand side, the dog snacks and treats were easy to sell-out in
Desa Parkcity compared to Taylors campus, because there is a dog park where there are
lots of people strolling with their dogs. So we choose to target the dog owners.
If this event will be held again, the changes that we will do is to create more choices of
products in our booth to attract more people. Instead of just selling Hokkaido cakes, we
can bake more other types of pastries to increase the choices available for our customers.
Next, we should contact more sponsors and plan earlier such as we should seek for
permission for selling our products in Desa Parkcity earlier to make sure everything goes
smoothly in a long run. By the way, we learned a lot and hope to improve in our future.
Youtube link: https://www.youtube.com/watch?v=bl8KiC8Espc
Income Statement
RM
Sales Revenue 1,994.00
Less: Cost of Goods Sold (Hokkaido Cakes) 125.8
Gross Profit 1,868.20
Add: Donation 890.50
Adjusted Gross Profit 2,758.70
Less: Operating Expenses
Typhoid Injection 235
Cake’s Packaging 11.2 246.20
Net Profit 2,512.50

23. M.APPENDIX
PERMISSION LETTER FROM
DESA PARCKCITY

25. SPONSORSHIP LETTER TO SPONSORSHIP LETTER TO
BARKERY OVEN BLINK PETS BAKERY

26. HOKKAIDO CAKE INGREDIANTS

31. HOKKAIDO PACKAGING BOX
THYPHOID
INJECTION
RECEIPTS

34. SECOND DAY AT DESA PARKCITY

35. HANDING OVER THE DONATION TO PAWS

36. DONATION RECEIPT FROM PAWS