This document discusses social media and its impact on how groups communicate and collaborate. It notes that internet, mobile phones, and their applications have transformed how people come together, share information, and get work done. The document also discusses how social media models will rely more on new forms of content creation by both professionals and non-professionals. Finally, it suggests ways a school's website could build online participation through social media and better tools, filters, privacy controls, and fewer passwords.

1. Walnut Hill School for the Arts
& Social Media
Antonio Viva
Head of School
Social Media Institute
TABS Conference
December 2, 2010

2. POPTECH

3. Group
Action
Just
Got
Easier
“Internet, Mobile phones and
the applications built on top of
them have transformed the way
groups of people come together,
share things and get things
done.” - Clay Shirky

4. Communication Models
Mass Media
CLAY SHIRKY WHIPPLEHILL

5. Communication Models
Social Media
CLAY SHIRKY WHIPPLEHILL

6. The [journalistic] models that will excel in
the next few years will rely on new forms of
creation, some of which will be done by
professionals, some by amateurs, some by
crowds, and some by machines.”
“Not an Upgrade - an Upheaval” - Clay Shirky

7. walnut hill arts -site:walnuthillarts.org

10. Building Online Participation
More users
Viral upside
Cool factor
Better tools
Social
Media Your
Website
Better filter
Better privacy
Better brand control
Fewer passwords
WHIPPLEHILL

11. Channel
a route through which a message is sent

22. A View from the Hill
Visual Art Major Rocco Chodat

23. A View from the Hill
Visual Art Major Rocco Chodat

27. Analysis
Communication
Redirect
A new “Mashup”

39. Bach French Suite No. 6
George Li WH ’13

40. Bach French Suite No. 6
George Li WH ’13

41. Samantha Hankey WH ’10

45. Step 1: Identify one curricular
area and one advancement area
in your schools that you feel is
working well and why you think it
is successful.

46. Step 2: Identify one way you
think social media can provide a
better opportunity for you to
connect and engage your
alumni.

47. aviva@walnuthillarts.org