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The Digital world has permeated every aspect of our daily lives, from the way we spend our time, to the way we spend our money. It has changed the way we communicate, and it has really changed the way we seek and receive information.
10 years ago the way people accessed information is much different then today. In a few years, it will likely be even more digitized.
Businesses are recognizing this shift from offline to online and slowly making the transitions
One of the metrics that is changing is where to find customers and more important WHEN. How far in their buying cycle are they. What are we willing to pay to have our message shown to them at the opportune time.
Businesses are recognizing this shift from offline media to online media, and realizing that in order to acquire leads, build targeted traffic and convert more customers in the new normal, they have to start measuring different metrics.