The document summarizes the business plan for Wake Up Cafe, a coffee shop located in Maple Grove, Minnesota. It outlines the location, staffing, grand opening flyer, demographics, competition, products, pricing strategy which adjusted based on weather, placement near Central Park, promotion through social media, graphs of revenue and cups sold vs. weather, customer feedback, and a SWOT analysis. The conclusion states the cafe opened in 2016 and aims to provide delicious coffee and a warm experience for customers.

1. Wake Up Cafe
“Wake up. It’s Seven O’ Clock”

2. Location
• I will be located at 12000 Central Park Way, Maple Grove, MN 55369, It’s usually
very cold in Minnesota and they get very big snow there
• The main factors of why I chose Minnesota is because it’s very cold up there and at
my location a lot of tourists visit, Ice Skating loops around the park, Playgrounds,
and tons of trails to walk around
• This would be how my store would be layout, it would be a small building because
mostly people will visit and enjoy things around Central Park Way
• The staffing for my business will be…
2- cashiers
3- coffee shop managers
4-dishwashers/ stock people
10- back room (making drinks)

3. Grand Opening Flyer

4. Demographics/Psychographics
Demographics Psychographics
• Coffee shops grows 10% annually
• 66% buy coffee outside their homes
instead of making it
Competition
• Biggest competition is Caribou
Coffee. They have a lot of coffee
choices and some choices no other
coffee shop has and has good ratings

5. Product

6. Price
• Series 1 is
temperature
• Series 2 is prices
The weather did affect
my prices based on the
weather
0
10
20
30
40
50
60
70
80
90
Day One Day Two Day Three Day Four Day Five
Temperature vs. Prices
Series1 Series2

7. Place
• This is where my location will
be at, 12000 Central Park Way
in Minnesota
• This is a good spot for my
business because so many
people visit Central Park.
• It’s also a good spot for
tourists and many tourists are
looking to see new things and
try new things.

8. Promotion
@wake_up_cafe
For the whole month of
November, if you tag us in a
photo with Wake Up Café coffee
you get 30% off any item
@wake_up_cafe

9. Graphs
Profit/Loss for the day
Day One Day Two
Day Three Day Four Day Five
0
10
20
30
40
50
60
70
Day One Day Two Day
Three
Day Four Day Five
End of day revenue
0 20 40 60 80 100
Day One
Day Two
Day Three
Day Four
Day Five
Weather vs. Cups Sold
Series2 Series1
• Series 2 is cups sold
• Series 1 is weather
• This shows weather
affected how much
money I made
This shows how
much money I
made at the end of
the day
This shows
the money I
lost at the end
of the day

10. Excel Tables

11. Screen Pictures of Different
Days

12. Customers Comments
• Some comments were
the prices were to
high when it was
warm
• During the winter,
people didn’t
complain about the
prices

13. Post Analysis
Colder weather
prices went up
and more
money was
made
Warm weather
prices went
down
More
sugar
Feedback
Major
Slumps
Buying to
much stock
Prices
Not enough
ingredients

14. Post Analysis
Purchasing Strategy
• For purchasing on Day One…
• Price-$2.00
• 25 Cups
• 40 Coffee
• 20 Milk
• 20 Sugar
• Then just bought what was needed
for other days
Final Net Worth
$258.8

15. SWOT
Found good prices
for different
weathers
Sold out a lot of
sugar and milk
Threats Opportunities
Strength Weakness

16. About Us
“Wake up. It’s Seven O’ Clock”
Wake Up Café opened in
2016 for passion of
amazing coffee taste
Founders were Mike
Talent and Sarah Talent
We created this business
to make delicious coffee to
keep people warm
Along the way, we created
a very good business and
top favorite coffee brand
which was White
Chocolate Mocha
We want to be a business
that creates a wonderful
experiment taste for each
customer and to keep
them warm