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Wake Up Cafe
“Wake up. It’s Seven O’ Clock”
Location
• I will be located at 12000 Central Park Way, Maple Grove, MN 55369, It’s usually
very cold in Minnesota and they get very big snow there
• The main factors of why I chose Minnesota is because it’s very cold up there and at
my location a lot of tourists visit, Ice Skating loops around the park, Playgrounds,
and tons of trails to walk around
• This would be how my store would be layout, it would be a small building because
mostly people will visit and enjoy things around Central Park Way
• The staffing for my business will be…
2- cashiers
3- coffee shop managers
4-dishwashers/ stock people
10- back room (making drinks)
Grand Opening Flyer
Demographics/Psychographics
Demographics Psychographics
• Coffee shops grows 10% annually
• 66% buy coffee outside their homes
instead of making it
Competition
• Biggest competition is Caribou
Coffee. They have a lot of coffee
choices and some choices no other
coffee shop has and has good ratings
Product
Price
• Series 1 is
temperature
• Series 2 is prices
The weather did affect
my prices based on the
weather
0
10
20
30
40
50
60
70
80
90
Day One Day Two Day Three Day Four Day Five
Temperature vs. Prices
Series1 Series2
Place
• This is where my location will
be at, 12000 Central Park Way
in Minnesota
• This is a good spot for my
business because so many
people visit Central Park.
• It’s also a good spot for
tourists and many tourists are
looking to see new things and
try new things.
Promotion
@wake_up_cafe
For the whole month of
November, if you tag us in a
photo with Wake Up Café coffee
you get 30% off any item
@wake_up_cafe
Graphs
Profit/Loss for the day
Day One Day Two
Day Three Day Four Day Five
0
10
20
30
40
50
60
70
Day One Day Two Day
Three
Day Four Day Five
End of day revenue
0 20 40 60 80 100
Day One
Day Two
Day Three
Day Four
Day Five
Weather vs. Cups Sold
Series2 Series1
• Series 2 is cups sold
• Series 1 is weather
• This shows weather
affected how much
money I made
This shows how
much money I
made at the end of
the day
This shows
the money I
lost at the end
of the day
Excel Tables
Screen Pictures of Different
Days
Customers Comments
• Some comments were
the prices were to
high when it was
warm
• During the winter,
people didn’t
complain about the
prices
Post Analysis
Colder weather
prices went up
and more
money was
made
Warm weather
prices went
down
More
sugar
Feedback
Major
Slumps
Buying to
much stock
Prices
Not enough
ingredients
Post Analysis
Purchasing Strategy
• For purchasing on Day One…
• Price-$2.00
• 25 Cups
• 40 Coffee
• 20 Milk
• 20 Sugar
• Then just bought what was needed
for other days
Final Net Worth
$258.8
SWOT
Found good prices
for different
weathers
Sold out a lot of
sugar and milk
Threats Opportunities
Strength Weakness
About Us
“Wake up. It’s Seven O’ Clock”
Wake Up Café opened in
2016 for passion of
amazing coffee taste
Founders were Mike
Talent and Sarah Talent
We created this business
to make delicious coffee to
keep people warm
Along the way, we created
a very good business and
top favorite coffee brand
which was White
Chocolate Mocha
We want to be a business
that creates a wonderful
experiment taste for each
customer and to keep
them warm

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Wake up cafe

  • 1. Wake Up Cafe “Wake up. It’s Seven O’ Clock”
  • 2. Location • I will be located at 12000 Central Park Way, Maple Grove, MN 55369, It’s usually very cold in Minnesota and they get very big snow there • The main factors of why I chose Minnesota is because it’s very cold up there and at my location a lot of tourists visit, Ice Skating loops around the park, Playgrounds, and tons of trails to walk around • This would be how my store would be layout, it would be a small building because mostly people will visit and enjoy things around Central Park Way • The staffing for my business will be… 2- cashiers 3- coffee shop managers 4-dishwashers/ stock people 10- back room (making drinks)
  • 4. Demographics/Psychographics Demographics Psychographics • Coffee shops grows 10% annually • 66% buy coffee outside their homes instead of making it Competition • Biggest competition is Caribou Coffee. They have a lot of coffee choices and some choices no other coffee shop has and has good ratings
  • 6. Price • Series 1 is temperature • Series 2 is prices The weather did affect my prices based on the weather 0 10 20 30 40 50 60 70 80 90 Day One Day Two Day Three Day Four Day Five Temperature vs. Prices Series1 Series2
  • 7. Place • This is where my location will be at, 12000 Central Park Way in Minnesota • This is a good spot for my business because so many people visit Central Park. • It’s also a good spot for tourists and many tourists are looking to see new things and try new things.
  • 8. Promotion @wake_up_cafe For the whole month of November, if you tag us in a photo with Wake Up Café coffee you get 30% off any item @wake_up_cafe
  • 9. Graphs Profit/Loss for the day Day One Day Two Day Three Day Four Day Five 0 10 20 30 40 50 60 70 Day One Day Two Day Three Day Four Day Five End of day revenue 0 20 40 60 80 100 Day One Day Two Day Three Day Four Day Five Weather vs. Cups Sold Series2 Series1 • Series 2 is cups sold • Series 1 is weather • This shows weather affected how much money I made This shows how much money I made at the end of the day This shows the money I lost at the end of the day
  • 11. Screen Pictures of Different Days
  • 12. Customers Comments • Some comments were the prices were to high when it was warm • During the winter, people didn’t complain about the prices
  • 13. Post Analysis Colder weather prices went up and more money was made Warm weather prices went down More sugar Feedback Major Slumps Buying to much stock Prices Not enough ingredients
  • 14. Post Analysis Purchasing Strategy • For purchasing on Day One… • Price-$2.00 • 25 Cups • 40 Coffee • 20 Milk • 20 Sugar • Then just bought what was needed for other days Final Net Worth $258.8
  • 15. SWOT Found good prices for different weathers Sold out a lot of sugar and milk Threats Opportunities Strength Weakness
  • 16. About Us “Wake up. It’s Seven O’ Clock” Wake Up Café opened in 2016 for passion of amazing coffee taste Founders were Mike Talent and Sarah Talent We created this business to make delicious coffee to keep people warm Along the way, we created a very good business and top favorite coffee brand which was White Chocolate Mocha We want to be a business that creates a wonderful experiment taste for each customer and to keep them warm

Editor's Notes

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