W2O Group Healthy Insights - Physicians + Media in Social Media

1. Healthcare. Leadership. Insights.
www.w2ogroup.com/healthyinsights
#HealthyInsights

2. 01 of 20
More than 50% of
physician tweets occur
during normal office hours.
Pediatricians tweet twice
as much as other doctors.
PHYSICIANS
ARE TWEETING
AT WORK
HEALTHY INSIGHTS

3. 02of 20
Afternoon On-call:
The best time to find
physicians online is
between Noon and 4 pm
in their local timezone.
WHEN
PHYSICIANS
ARE ONLINE
HEALTHY INSIGHTS

4. 03 of 20
American physicians have
mentioned Angelina Jolie 361
times in the last three months.
Half of those mentions occurred
in the 48 hours after her New
York Times Op Ed.
MENTIONS OF
ANGELINA JOLIE
361
HEALTHY INSIGHTS

5. 04 of 20
Doctors almost never mention
branded pharmaceuticals online.
Only 6% of conversations in a
recent study on ADHD mentioned
a specific drug.
DOCTORS
RARELY MENTION
A SPECIFIC DRUG
ONLINE
GEN
ERIC
HEALTHY INSIGHTS

6. 05 of 20
European physicians
tweet 3x a day on average,
compared to American
physicians who typically
tweet only once a day.
EUROPEAN PHYSICIANS
TWEET MORE THAN THEIR
AMERICAN COUNTERPARTS
HEALTHY INSIGHTS
1x 3x

7. 06 of 20
According to a recent global
study, 59% Of Journalists
Worldwide Use Twitter, Up
From 47% In 2012. TWITTER USE
AMONG JOURNALISTS
INCREASED 12%
FROM LAST YEAR
HEALTHY INSIGHTS

8. 07of 20
44% of Journalists disagree
that their publication earns
more money online.
Only 20% agree.
JOURNALISTS GENERALLY
DON’T BELIEVE THAT THEIR
PUBLICATION MAKES MORE
MONEY ONLINE
HEALTHY INSIGHTS

9. 08 of 20
Merck & Co was first
established in 1891 — the
same year that Thomas
Edison patented the motion
picture camera.
THE MOTION
PICTURE CAMERA
WAS PATENTED
IN 1891
HEALTHY INSIGHTS

10. 09 of 20
IBM received almost 6,500
patents last year, more than
Sony and Canon combined.
They've been the global
leader in patents for years.
RECEIVED MORE
PATENTS THAN SONY
AND CANON COMBINED
LAST YEAR
HEALTHY INSIGHTS

11. 10 of 20
Philips has more likes on
Facebook than snowboard
legend and multi-gold
medalist Shaun White.
SHAUN WHITE
TRAILS PHILIPS IN
FACEBOOK LIKES
HEALTHY INSIGHTS

12. 11 of 20
Johnson & Johnson’s
channel has more total
views than U2’s first ever
music video on YouTube. U2 HAS SOME
CATCHING UP TO DO.
J&J HAS A SIGNIFICANT
LEAD IN VIEWERSHIP.
HEALTHY INSIGHTS

13. 12 of 20
55,000 medical professionals
attended The National Kidney
Foundation’s annual Spring
Clinic, more than the entire live
audience of the 2012 World Series
Final in Comerica Park.
MORE PEOPLE ATTENDED
THE NKF’S SPRING CLINIC
THAN THE 2012 WORLD
SERIES FINAL
HEALTHY INSIGHTS

14. 13 of 20
GlaxoSmithKline and Pfizer
have almost 200,000
employees combined—more
than the population of
Salt Lake City, UT.
GLAXOSMITHKLINE AND
PFIZER HAVE MORE
EMPLOYEES THAN THE
POPULATION OF
SALT LAKE CITY, UT
HEALTHY INSIGHTS

15. 14 of 20
The Jed Foundation’s Peabody
Award-winning ‘Half of Us’
campaign raised awareness
about mental health issues in
college by reaching over
10 million students; nearly half
of the estimated 21.6 million
college students in the US.
OVER
10 MILLION
COLLEGE STUDENTS
HEALTHY INSIGHTS

16. 15 of 20
The top ranked hospitals in
terms of patient satisfaction
are 2x as likely to have a
twitter account than less
satisfying hospitals.
THERE IS A CORRELATION
BETWEEN HOSPITALS
THAT HAVE A TWITTER
ACCOUNT AND PATIENT
SATISFACTION
HEALTHY INSIGHTS

17. 16of 20
25% of sampled hospitals
tweet at least once a day.
They enjoy 12x more
followers on average than
those who don’t.
HOSPITALS THAT
TWEET REGULARLY HAVE
MORE FOLLOWERS
12x
HEALTHY INSIGHTS

18. 17 of 20
Peter D. Loftus and Stephen
Colbert are tied for the most
twitter follows by members
of the group here tonight.
20 PEOPLE HERE
FOLLOW PETER D. LOFTUS
AND STEPHEN COLBERT
ON TWITTER
HEALTHY INSIGHTS

19. 18of 20
Mainstream News like Time
and the NYTimes, along
with social media such as
Instagram, lead for link
shares by this audience.
(On Twitter)
INSTAGRAM IS
POPULAR AMONG THOSE
IN ATTENDANCE
HEALTHY INSIGHTS

20. 19of 20
Jim Weiss follows more
people at this party than
anyone else. (On Twitter)
JIM WEISS IS FOLLOWING
12 PEOPLE AT THIS PARTY
ON TWITTER
HEALTHY INSIGHTS

21. 20of 20
50% of the top 10 shared
links on twitter by
attendees of this party come
from Dr. Howard Luks.
DR. HOWARD LUKS IS
GREAT AT GETTING HIS
CONTENT OUT TO PEOPLE
AT THIS PARTY.
HEALTHY INSIGHTS