4. Google: two most important ranking factors
Backlink Profile:
Shows Google the authority,
quality and impact of a domain
and content
Content Quality:
Google wants to show the
result that better answers the
searcher intent
5. Link Building
● Works as an indication, passing
credibility (Pagerank)
● The higher the authority the better
● Be in the same niche is also a
factor
8. Quality Backlink
● Domain Authority and Page Authority
● Natural links
● Anchor text
● Backlink position
● Type of link (image, text)
● Market
● New domain
9.
10.
11. Quality Backlink
● Domain Authority and Page Authority
● Natural links
● Anchor text
● Backlink position
● Type of link (image, text)
● Market
● New domain
15. Quality Backlink
● Domain Authority and Page Authority
● Natural links
● Anchor text
● Backlink position
● Type of link (image, text)
● Market
● New domain
16.
17.
18. Quality Backlink
● Domain Authority and Page Authority
● Natural links
● Anchor text
● Backlink position
● Type of link (image, text)
● Market
● New domain
19.
20.
21. Quality Backlink
● Domain Authority and Page Authority
● Natural links
● Anchor text
● Backlink position
● Type of link (image, text)
● Market
● New domain
22. How to define priorities
● Links form new domains and with Good Authority
● Same or similar Market
● Links your competitor has and you don’t
● Direct links for key pages and follow up your positions
24. Two main types of Backlinks:
Nofollow:
Also a normal backlink witch
drives traffic. The difference is
to ask Search Engines not
follow the link, not sending
authority
Follow:
Normal links that pass
authority to the domain
receiving
25. Two main types of Backlinks:
Nofollow:
Also a normal backlink witch
drives traffic. The difference is
to ask Search Engines not
follow the link, not sending
authority
Follow:
Normal links that pass
authority to the domain
receiving
Both types are really important
27. Nofollow links benefits
● You get traffic the same way
● They passa authority (WHAT?)
● Social Signs
● Influence Marketing
● Brand Awareness
● Links generate more links
● Backlink profile way more natural
29. Internal Linking and External Linking are essential
Internal Linking:
● Shows your main pages
(authority)
● Better navigation (UX)
● Reduce bounce rate, increase
number of pages visited and
time on site
External Linking:
● Authority gain
● Increase your brand
awareness
● Referal traffic
● Ranking factor
30. Good Internal Links practices
● The closest to the home page are more important
● Pass authority between internal pages
○ Topic Clusters
● Focused on receiving clicks (anchor text))
● Conversion CTAs
● Storytelling
● Drives visitors through the sales funnel
31.
32. Good Internal Links practices
● The closest to the home page are more important
● Pass authority between internal pages
○ Topic Clusters
● Focused on receiving clicks (anchor text))
● Conversion CTAs
● Storytelling
● Drives visitors through the sales funnel
33.
34.
35. Good Internal Links practices
● The closest to the home page are more important
● Pass authority between internal pages
○ Topic Clusters
● Focused on receiving clicks (anchor text))
● Conversion CTAs
● Storytelling
● Drives visitors through the sales funnel
36.
37. Good Internal Links practices
● The closest to the home page are more important
● Pass authority between internal pages
○ Topic Clusters
● Focused on receiving clicks (anchor text))
● Conversion CTAs
● Storytelling
● Drives visitors through the sales funnel
38.
39. Good Internal Links practices
● The closest to the home page are more important
● Pass authority between internal pages
○ Topic Clusters
● Focused on receiving clicks (anchor text))
● Conversion CTAs
● Storytelling
● Drives visitors through the sales funnel
40. Authority + Ranking
(SEO)
Relevant pages
(Usability)
CTA
(CRO)
Internal Linking Funnel:
A well done internal linking helps to
increase the number of visitors lead
them to become consumers.
43. Some tools you may like:
● Ahrefs
● SEMrush
● Monitor backlinks
● Majestic
● Open Site Explorer
● Raven Tools
● Link Assistant
● Spyglass
44. Some tools you may like:
● Ahrefs
● SEMrush
● Monitor backlinks
● Majestic
● Open Site Explorer
● Raven Tools
● Link Assistant
● Spyglass Free Trial!
54. How to find good opportunities
Competitors partners
● “guest post written by *competitor name*”
● “content written by *competitor name* team”
55. How to find good opportunities
Competitor partners: competitor description
56. How to find good opportunities
Competitor partners: competitor description
57. How to find good opportunities
Competitor partners: competitor description
58. How to find good opportunities
SERPs nobody visits
● Smaller sites are more opened to accept
● A lot of new sites are doing a great work, but still don’t rank so well
