Twitter provides you a good social media platform to promote your brand, content and the most important thing is you can connect with more and more people. If you want a good user engagement or promote your content or build your online presence, you can do multiple things by doing different activities on Twitter. Thus, it becomes the most beneficial and effective way to advertise and build up your brand awareness among the users.

1. Paid Advertisement on
Twitter

2. Introduction
Twitter was introduced in 2006
“Twitter is that one platform, where people can share
their opinions, thoughts, news and can even discuss
current affairs.”
Here you can follow the people you like and also get
more knowledge about things you are interested in.

3. Twitter is one kind of micro blog sharing site.
Since 2006, Twitter has always been in demand for new
trends, businesses and current affairs. Day by day, the
scale of Twitter users is getting higher and higher.
30 million users - 2010
330 million users – 2017

4. Types Of Twitter Ads
1)Followers:
➢ This type of twitter advertisement can be used when
you want to promote a business or brand at the initial
level and if you want to get more interested followers.
➢ There will be only follow button in that promoted
tweet so user will follow as they see this tweet.
➢ You have to pay per follower

5. 2) Website Clicks Or Conversations
➢ This advertisement is
specifically used to drive
more traffic and more
conversions on website
➢ Includes a headline, link,
image and call-to-action.

6. 2) Website Clicks Or Conversations
➢ You only have to pay when someone clicks on
the link
➢ You don’t have to pay for reply or retweet.

7. 3) App Installs Or App Engagement
➢ Specific For Mobile App Users
➢ You can use it for Android or iOS devices
➢ You can also Target People:
1) who have already installed app
2) who are still using web app

8. 3) App Installs Or App Engagement
➢ You are Paying for click on
the install page not for the
actual app installation

9. 4) Leads
➢ To Promote coupon, an ebook, offers, email
subscription
➢ You can directly collect information and email
addresses by using lead generation card.

10. 5) Promoted Tweets
➢ It is same like normal tweet but you can target users
by paying.
➢ You can still like, retweet, reply same as normal
tweets to drive traffic and brand awareness.
➢ It will be shown once in a day.

11. 5) Promoted Tweets
➢ It will be shown to
relevant users only.
➢ Users can remove this
type of advertisement.

12. 6) Promoted Trends
➢ Brand Promotion, Awareness,
And Conversation
➢ It would cost around $200,000
Per Day
➢ You can Target Audience by
location,gender,device and
platform.
➢ You can also target by Mobile
Carrier or Browser Carriers

13. Keywords To Target
1) Broad Match:
Exact keyword at any order
2) Phrase Match:
Exact keyword at exact order
3) Negative unordered match:
To avoid some negative keywords
4) Negative Phrase Match:
Avoid some officially unable for benefit

14. 7) Video Ads:
➢ This is a video
advertisement that will
autoplay sans any
sound.Only When you
maximize it, you will be able
to hear the sound.
➢ There is one benefit in this
advert type i.e you just have
to pay for it when someone
maximize it

15. Budget For Campaign
➢ You can go for Per Day payment or whole campaign
➢ You can target audience i.e if your budget is 1000 rs
but you want to spend 80% on Android devices and
20% on the rest,you can do that.
➢ You can also specify the activities.
➢ If you want to promote any trending topic or event
you can choose Accelerated option to burst your
promotion.

16. Budget For Campaign
➢ You can maximize your budget by creating highly
targeted campaign for getting high performance and
generating more followers,clicks or conversions.

17. Advantages
➢ You can get more Traffic On Your Website
➢ You can get your Hashtags trending and also target
your keywords in it.
➢ You can Build Your Own Audience
➢ You can Target by followers, Devices, Behavior,
keywords, Geography, Languages, Gender and
Interests.

18. Disadvantages
➢ When it comes to reporting it is less User-Friendly
in comparison to Facebook and Google
➢ Your Ad May Be Missed Out By Someone
Because Of Constant Streaming Of Information

19. Thank You