This document presents summaries of new products from Panasonic, Samsung, and Dell. For Panasonic, it discusses their focus on flat panel TVs including 3D and smart TVs, and plans to expand into healthcare. For Samsung, it introduces a water-powered battery that uses micro fuel cells and hydrogen generation from water. For Dell, it discusses keeping older brand names for their emotional connection to customers while also appealing to younger consumers.

1. A
REPORT
ON
NEW PREFERABLE PRODUCT IN
2011 &2012
PRESENTED BY:-SATYABRATA PRADHAN
KRUPAJAL BUSINESS SCHOOL
REGD.NO:-11KB009
EGD.NO:-11KB009
BATCH.NO:-2011-13

2. Panasonic 50-inch 3D 1080p Plasma TV
� Industry-Consumer electronics
Semiconductors
� Founded-Osaka, Japan
� Headquarters-Kadoma, Osaka, Japan

3. � Our primary focus category is flat panel
televisions in which we have introduced Viera
LCD/LED and 3D TVs keeping in mind the
technology requirements of the consumers.
� Our R&D team continuously keeps introducing
new innovations in products to strengthen the
existing line up and cater to consumer demands.
� In the coming years, while Viera TVs the main
product categories which will drive the business
growth and the company foresees foray in
healthcare segment.
� The company will continue to focus on product
differentiation for consumers, developing India-
specific products which cater to domestic needs.

4. Samsung Water-Powered Battery
� Industry-Conglomerate
� Founded-1938
� Founder(s)-Lee Byung-chull
� Headquarters-Samsung
Town, Seoul, South Korea

5. � Samsung is known for its innovative products
and to add to the best samsung cell phone
accessories it has released a new battery which
can be charged using Water.
Electro-Mechanics strategy to
� Samsung uses Electro-Mechanics strategy
charge up the batteries.
Micro
� This battery usesMicro fuel cell and a
hydrogen generator which runs with the
help of H2O.
H2O.
� There is no doubt that this is going to be a hit one
among all other samsung cell phone accessories.

6. DELL
� Industry-Computer hardware,
� Computer software,- Computer systems, IT
consulting, IT services
� Founder(s)-Michael Dell
� Headquarters-1 Dell Way, Round Rock,
Texas, United States.

7. Dell Inspiron e1705
� Old brands survive due to emotional bond with
the consumer
� For slow moving brands either revive it with
marketing money or kill it
� Growing interest in old brands because brand
names carry value that is getting more expensive
and risky to create
� When re-promoting old brands, do not ignore
younger consumers

8. SAMSUNG
� Industry-Conglomerate
� Founded-1938
� Founder(s)-Lee Byung-chull
� Headquarters-Samsung Town, Seoul, South
Korea

9. classic Samsung E700
� At Samsung, we see every challenge as an opportunity
and believe we are perfectly positioned as one of the
world’s recognized leaders in the digital technology
industry.
� Our commitment to being the world’s best has won us
the No.1 global market share for 13 of our products,
including semiconductors, TFT-LCDs, monitors and
CDMA mobile phones.

10. THANK YOU