Totalcar is Hungary's leading car magazine that is looking to expand internationally with an English language website. The new Totalcar Magazine in English would provide automotive content such as new car reviews, videos, and technical articles to expatriate communities in Hungary and English speakers abroad. Main sponsorship packages and advertising opportunities are outlined to promote the new online magazine.

1. NEW!
TOTALCAR MAGAZINE
IN ENGLISH
Effective from: 01/04/2013

2. KEY FACTOR OF TOTALCAR

3. WHAT IS TOTALCAR.HU?
 Totalcar is Hungary’s market
leader car magazine
 The first online magazine to
delegate a COTY member
(Car of The Year)
 From 2000: TV and radio shows,
books and newspapers, DVDs,
merchandising
 30.000 Facebook followers
 Journalists known nationwide
3

4. FACEBOOK TOPLIST
B125 law: winner initiation by Totalcar
14.669
The Hungarian used car buyers are fool!
7.008
World’s biggest loser
5.258
Speedcam just rarely makes a mistake
(but then )
4.137
Source: Facebook, 2012-02-18 4

5. TOTALCAR IN NUMBERS
 12 years
 2.433 new and used car reviews
 604 new and used motorbike reviews
 20.625 articles, news, publications
 175 TV shows
 256 radio shows
 670 videos
 48.613 people’s verdicts of cars
 3.539 people”s verdicts of motorcycles
Source: Totalcar’s own statistics 5

6. we represent the success reached in Hungary
we bring our know-how abroad

7. Totalcar.hu’s reading can be valuable internationally.
3,36% 0,13%*
Totalcar: 505.000 RU/month Jalopnik (US): 2 M UV/month
Motortrend (US): 1,6 M UV/month
SAMPLE: approx. Car and Driver (US): 1 M UV/month
15 M people
(native language: SAMPLE: approx. 1,5 Mrd
Hungarian) people
(native language: English)
* We have analysed the rate of the widest reach Jalopnik and the English speaking population.
Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2012-11 (15+ domestic audience), 7
foreign web sites: Quantcast, 2013-01

8. TOTALCAR ON THE INTERNATIONAL MARKET

9. TOTALCAR MAGAZINE MISSION
we write for everyone:
from the mechanics with oily nails to the almost
professionals
internationally acceptable texts
(not Hunglish)
unique style, which could be popular
in the domestic market
9

10.  Brand new car tests by Car Of The Year (European focus)
 Involving car stories
 Horror stories of terrible Eastern-European home
tinkerings
 Technical articles which are not released anywhere (car
lights test)
TOPICS

11. WHO WOULD WE LIKE TO REACH?
• English speaker foreign people living in Hungary (XPat
managers, diplomats, workers, students)
• English speaking totalcar.hu readers
• English speaking Hungarians and their friends living abroad
11

12. TOTALCAR MAGAZINE
IN ENGLISH
 Proposed start: 01 April 2013
 Expected content:
― 6 articles/week
― self-made, English-language videos
 Structure: 2 columns, clean site, large images, premium
advertising spaces
 Support:
― Totalcar Magazine promobox in Totalcar.hu cover page
― CEMP RON self-promo banner campaign (10 M AV/month)
― Totalcar.hu, Totalcar Magazine
12

13. TOTALCAR MAGAZINE
MAIN SPONSOR PACKAGE
Appearances include:
 Totalcar Magazine
― Header sponsorship
― Fix half page (300x600 px)
― 5 sec pre-roll spot before every TCM video
 Totalcar cover page
― TCM promobox sponsorship
 CEMP RON
― Sponsor logo appears on the supportive banner campaign
elements (10 M AV/month)
net-net 900.000 HUF/month
net-net 2.500.000 HUF/3 months 13

14. TOTALCAR MAGAZINE
OTHER ADVERTISING OPPORTUNITIES
Creative Net-net price/month Net-net price/3 months
Super leaderboard
150.000 HUF 400.000 HUF
(970x90 px)
Roadblock „A”
165.000 HUF 450.000 HUF
(640x360 px)
Roadblock „B”
130.000 HUF 360.000 HUF
(640x360 px)
14

15. SAMPLES
super leaderboard
half
page
roadblock
15

16. ABOUT INDEX
 Leading Hungarian news portal since May
1999
 One of the most distinctive online brands
 Its original style and independent news
service has made Index unique in the
media market
 Its constantly refreshed news service on
politics, economics, technology, culture
and sports attracts 1,2 million visitors a
month
 editorial staff of Index have won several
journalistic prizes
Source: Ipsos - Gemius SA: gemius/Ipsos Fusion 16
Data, 2012-11 (15+ domestic audience)

17. sales@cemp.hu