The document summarizes a digital audit of the Volini website (Volini.com). It analyzes the website's search engine optimization, social media marketing, keyword usage, and competitive analysis. It finds that the website has room for improvement in areas like site speed, keyword density, and backlinks. It also provides recommendations on improving digital advertising, lead generation, email marketing, and responsiveness across devices.
Topical Analgesics- Marketing of OTC
Volini, Moov, Voltaren
Over-the-counter medicines or drugs marketing
They can be sold directly to the consumer without the benefit of a prescription from a medical professional.
Integrated marketing communications & distribution strategy of patanjaliNeha Gujar
Presented by the F.Y MBA - Core A, students of Dy.Patil University School of Management, Belapur.
Presentation completed under the guidance of Proffessor Mr.Neel ratna chowbal.
I was asked to make a digital strategy presentation for Hyundai Creta launch. Here it is that for the world to see.
Though the interviewer never called back even to criticise my effort at least. I am very happy that I worked those grey cells a bit more.
I had kept the strategy very basic and so you may find room of improvement in terms of fleshing out the strategy... but you know that was the idea for me (to have the interviewer at least call and discuss the effort in detail.)
Feel free to pour your feedback.
PS: obviously this is a toned down version in terms of aesthetics for slideshare compatibility. Get in touch for the actual document in case you need.
latest report about Dabur india, description about everything influencing Dabur in the world of business.
CONTENTS
Background
Values
History
Milestones
Mergers & Acquisitions
Products
Financials Of Dabur India
Progress and Future plans
Opinion on Future plans
Supply Chain of Dabur India
Distribution Network
Opinion on supply Chain References
Topical Analgesics- Marketing of OTC
Volini, Moov, Voltaren
Over-the-counter medicines or drugs marketing
They can be sold directly to the consumer without the benefit of a prescription from a medical professional.
Integrated marketing communications & distribution strategy of patanjaliNeha Gujar
Presented by the F.Y MBA - Core A, students of Dy.Patil University School of Management, Belapur.
Presentation completed under the guidance of Proffessor Mr.Neel ratna chowbal.
I was asked to make a digital strategy presentation for Hyundai Creta launch. Here it is that for the world to see.
Though the interviewer never called back even to criticise my effort at least. I am very happy that I worked those grey cells a bit more.
I had kept the strategy very basic and so you may find room of improvement in terms of fleshing out the strategy... but you know that was the idea for me (to have the interviewer at least call and discuss the effort in detail.)
Feel free to pour your feedback.
PS: obviously this is a toned down version in terms of aesthetics for slideshare compatibility. Get in touch for the actual document in case you need.
latest report about Dabur india, description about everything influencing Dabur in the world of business.
CONTENTS
Background
Values
History
Milestones
Mergers & Acquisitions
Products
Financials Of Dabur India
Progress and Future plans
Opinion on Future plans
Supply Chain of Dabur India
Distribution Network
Opinion on supply Chain References
Frills is a mobile-first platform that helps you create engaging experiences with your audience.
Upsell your products by creating meaningful campaigns.
How to Leverage Facebook Advertising to Grow Your BusinessAffiliate Summit
This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: Attendees to this session will leave knowing how to use Facebook ads to grow their following, increase engagement, build a list, retarget site visitors on Facebook, and increase affiliate sales.
Digital Marketing is a really essential skill to live in this century
just follow this link to see more information
<a href='http://bit.ly/yourmarketingbuilder'>Get Builder All</a>
In this presentation Shelly guides you through the world of digital marketing. Learn what digital marketing is and how you need to go about it to generate as many sales as only possible.
Find out more here: https://bit.ly/3jxe6WF
Kenshoo Social Webinar: Putting Social Advertising in ContextKenshoo
Presentation from July 28th webinar with Forrester VP and Principal Analyst, Shar VanBoskirk and Kenshoo CMO, Aaron Goldman. Covers latest trends in social advertising and best practices for advertising in the context of social networks.
26 ideas to improve your Facebook ads
--
We recently announced the availability of our award-winning Open Signals platform, and the interest has been phenomenal. To help you understand just how powerful Open Signals can be for your Facebook campaigns, we’ve put together an Idea Book with 26 different potential uses for Open Signals.
With Open Signals, you can:
• Synchronize TV and Facebook ads
• Trigger different ads based on the weather
• Show inventory-based ads that update automatically based on what’s in stock
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3. Volini.com: Website ranking for selected keywords
Keyword Google page rank Rank on page
Pain Spray 1 1
Pain Gel 1 6
Best pain relief spray 1 3
Best pain relief gel/cream Not listed NA
Pain relief medicine/drug Not listed NA
Source: Google.com
4. Volini.com - Keyword density report
Keyword/Phrase Count Density Check
Single Words
Volini 10 10.00% X
Pain 8 8.00% √
Spray 4 4.00% √
Relief 4 4.00% √
Herbal 4 4.00% √
Gel 4 4.00% √
Effective 3 3.00% √
2 Word Phrases
Volini spray 3 10.71% X
Spray launched 2 7.14% √
Herbal formula 2 7.14% √
Volini herbal 2 7.14% X
Explore volini 2 7.14% X
Best pain 2 7.14% X
3 Word Phrases
Volini spray launched 2 25.00% X
Angle volini spray 2 25.00% X
Gel formula kill 2 25.00% X
Source: www.addme.com
1-3% of keyword density is
recommended by experts. There is
however no defined standard.
5. Volini.com: Page SEO score and Speed score
Source: www.neilpatel.com
Load time needs improvementWebsite is relatively error free
though few images throw
warnings
7. Volini.com: Competitive analysis
12 3
Source: www.neilpatel.com
Significant scope for improvement of site speed – key factor in gaining and retaining
customers
10. Volini.com: Backlink details
No. Backlink URL OBL Type of website
1 http://www.sujatawde.com/2015/11/ 96 eNews magazine
2 http://www.thewiprochennaimarathon.com/sponsors.php 118 Sports / Event
3 http://www.sunpharma.com/products/otc 212 Company
4 http://medialoving.com/2016/11/21/volini-helps-over-800..... News/Entertainment
5 http://prfeed.in/2016/11/volini-members-lounge-at-delhi..... 70 News
6 http://businesswireindia.com/news/news-details/ranbaxy-..... 60 New
7 http://businesswireindia.com/news/news-details/ranbaxy-..... 62 News
8 https://paulwriter.com/volini-helps-8000-runners-recove..... Blog
Source: www.neilpatel.com
11. Volini: Social Media Marketing
Volini associates itself with marathon events as recovery partner
Volini Ads appears on the marathon event pages which have links to Volini FB page and
website
However, candidates marking “interested” option in marathon events don’t get Ads – An
Opportunity exists.
Source: www.neilpatel.com
12. Volini: Digital Advertising
Youtube Ad based on Marathon event
Emotional connect
Encourages both old and young to participate in marathons – Indirectly promoting Volini
Source: www.youtube.com
20. Volini.com: Suggested keyword planning
Keyword Statistics from Google Adwords Present / Absent
Lower back pain 450000 Backache , can be replaced
Knee pain 301000 Yes
Back pain 246000 Backache , can be replaced
Shoulder pain 201000 Yes
Neck pain 165000 Yes
Hip pain 135000 Absent, but an
opportunity
Sciatica pain relief 110000 No – NA
Back pain relief 110000 Backache , can be replaced
Joint pain 110000 Yes
Pain management 90500 Absent, but an
opportunity
Leg pain 90500 Ankle pain
Pain relief gel 10K-100K Absent, but an
OpportunitySource: Google Adwords
21. Volini.com: Suggested promotion through keywords
using Google Adwords services
Identified keywords will be promoted through Google Adwords services
23. Volini: Suggested lead generation on social media
Source: Facebook.com
Volini: Suggested lead generation on social media
24. Advertisements on social media
Facebook campaign
Target users who have a liking for running / physiotherapists
Advertise to this selected range of customers
Request the users to like the page to get daily running tips - asking to purchase marathon pack (new SKU)
Request interested users to subscribe to newsletters
Send contest and campaign details
Send reminders
All redirects to Volini.com and Youtube page
Selfie points at marathon venues which go directly to FB page of participant
Youtube
Show training videos – stretching, running and post run recovery
Celebrity athletes videos
Whatsapp
Create Whatsapp group – Mass messaging about Volini and running
26. Email Marketing for Target Audience
Acquisition
• Facebook campaigns – lead generation
• Running events
• Events on website
• Email Ids through form on landing
page
Email marketing
• Welcome email
• Newsletters
• Reminder emails
• Performance emails
Current Gaps
Website doesn’t do push
marketing
FB Ads are rare
Microsites are campaign specific
SMS Notifications
Mass messages prior to events
27. Emails from Volini.com
Email 1:
For participants of upcoming
marathons
Sub: Running the next marathon ?
Run safe with us
Dear Pacer:
Email 2: For participants who ran a
marathon
Sub: You made it…Finisher
Dear Finisher: Congratulations
28. Email 3: Monthly Newsletter
Sub: Keep running says your
pain partner
Emails from Volini.com