I was asked to make a digital strategy presentation for Hyundai Creta launch. Here it is that for the world to see. Though the interviewer never called back even to criticise my effort at least. I am very happy that I worked those grey cells a bit more. I had kept the strategy very basic and so you may find room of improvement in terms of fleshing out the strategy... but you know that was the idea for me (to have the interviewer at least call and discuss the effort in detail.) Feel free to pour your feedback. PS: obviously this is a toned down version in terms of aesthetics for slideshare compatibility. Get in touch for the actual document in case you need.

1. DIGITAL PROMOTION STRATEGY
HYUNDAICRETA

2. 3 engine variants
1.6 Petrol and 1.4,1.6 Diesel
Electronic stability control
Vehicle stability management
Manual & Automatic (optional)
Hill-start assist control
THE CAR

3. THE COMPETITION
Nissan Terrano
Renault Duster Ford Ecosport
Maruti S Cross

4. Premium SUV
Feature Loaded SUV
Affordable SUV
SUCCESSFUL YOUNG GUNS
PREMIUM SUV FOR THE
POSITIONING (HYPOTHETICAL)

5. BRANDING (HYPOTHETICAL)
SUCCESSFUL YOUNG GUNS
PREMIUM SUV FOR THE
Living the dream

6. STRATEGY TARGETS
Stand out from the crowd of compact
SUV segment
Bring target audience to
showroom for test drive
Take competition head on
online excitement/engagement
Generate SNS engagment

7. India launch happens through the microsite
Exclusive launch content/info on official SNS
pages
Preview content on SNS pages
Automobile bloggers create the fever
Online test-drive contests
Direct mailer invites
Online test-drive feedback form that can be
shared
Bring target audience to showroom for test
drive
Online banners of Creta’s category-first features
Creta in ‘Raid-d-himalayas’ for SNS content
Stand out from the crowd of compact SUV
segment
Carefully charted ‘comparo’ banners
Automobile bloggers to talk about extra features
Take competition head on
THE STRATEGY
Online excitement/engagement

8. Get more likes than competition
Higher consumer engagement than competition
Online consumer grievance management
Generate SNS engagement
THE STRATEGY

9. STRATEGY REASONING
Compact SUV is the hot topic in current automobile scenario and hence it’s the best time to engage
Creta is the best product in the compact SUV category and hence needs to challenge category leaders
Creta is Hyundai’s entrance in the compact SUV segment, hence the strategy needs to be big
Creta yet hasn’t launched and the online community has already started to engage
The strategy needs to be
BIGGER. AGGRESSIVE.
ENGAGING.

10. THANK YOU
YOGESH POTALIYA
y.potaliya@gmail.com
https://in.linkedin.com/pub/yogesh-potaliya/21/791/a97
INFO