The document presents a perceptual map of oral care brands created by a marketing group. Through a survey of 114 respondents, they analyzed brands on dimensions of price and satisfaction. Colgate and Sensodyne were found to be top brands with high price and high satisfaction, while Dabar, Closeup and Dant Kranti were second with low price but high satisfaction. Amway and Himalaya had high price but low satisfaction. The map and analysis aim to understand customer perception and positioning to help guide marketing strategy decisions.

1. Perceptual Map on oral care brand
PRESENTED BY :- GROUP 5

2. INTRODUCTION
 A perceptual map is a visual representation of different
company positions within a market within a graph
 It’s a quick way to see how companies compare and is
commonly used by marketing teams.

3. Objective
 To find Company Value in Market
 To find perception of brand
 To Make Marketing Strategy
 To know about Competitor

4. Research Methodology
 In this research, we have done convention sampling
 We have done 114sample
 We have taken this sample through google form

5. Data

6. Analysis
 According to data here we can see Closeup and Coalgate more useable brand
 Second Brand Patanjali Dant Kanti, Dabar
 Third largest Brand is Sensodyne is More usable Brand

7. Perceptual Map
High price
High satisfaction
Low price
Low Satisfaction
Coalgate
Sensodyne
Closeup
Dant Kanti
Dabar
Amway
Himalaya
Dantasure
Neem Sakti

8. Conclusion
 According to perceptual Map Colgate and Sensodyne is top brand in oral care
brand with high price and high Satisfaction
 Dabar, Clousup, Dant Kranti is second top of mind Brand in Customer With Low
price and High Satisfaction
 Amway, Himalayan is third top of mind in Customer with High Price and Low
Satisfaction.

9. This Photo by Unknown Author is licensed under CC BY-SA