This document discusses digital transformation and hybrid integration. It states that digital transformation requires a multi-speed IT approach with continuous delivery, seamless workload portability, and collaborative innovation through microservices and APIs. Hybrid integration can bridge new innovations with existing systems by combining systems of record and systems of engagement. It can enable rapid innovation by integrating capabilities from new and existing technologies across private and public clouds. The document outlines IBM's hybrid integration solutions that use technologies like IBM Integration Bus, IBM MQ messaging, IBM DataPower, IBM Cast Iron, and IBM API Management to provide connectivity and data integration across applications, processes, and clouds.

1. © IBM Corporation 1
Introducción
Victor Carralero
Director de Ventas
IBM Systems Middleware España

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Agenda

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Digital disruptors are different
Share of
customer
wallet
+10pts
3-yr
customer
retention
+6pts
% of new product
dev initiatives
released
+6pts
KPI performance vs peers
Sources:
1. “Digital reinvention”, IBM institute for Business Value, December 2013
2. “Inside the mind of Generation D”, IBM Center for Applied Insights, October
2014
Reshape the customer experience
Reshapetheoperatingmodel
Value proposition focus
Valuedeliveryfocus

4. 4© IBM Corporation
Digital transformation requires multi-speed IT
Continuous delivery through agile DevOps
Seamless workload portability based on need at any point in time
Collaborative innovation on top of enterprise systems through
microservices andAPIs
Secure interactions across enterprise IT, hybrid & public clouds
Digital
ecosystem
Core enterprise
Scaling institutional
knowledge and
processes
Scaling institutional
knowledge and
processes
Speed &
agility to drive
innovation
and growth
Speed &
agility to drive
innovation
and growth

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Hybrid Integration
Bridge tomorrow’s innovations with those powering the
businesses today
Bring together Systems of Record and Systems of
Engagement
Able to innovate rapidly by combining new and existing
capabilities
Internet
of Things
Mobile
Public
Cloud
Social Web
Partners
Private
Cloud
Back-office
Processes
Analytics
Services Databases
CRM
Hybrid
Integration

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BPM
WAS DB
DBCICS
DB2
SAP
.JCAPs
.NET
Pattern
Pattern
IMS
ODM
DB
IBM Integration Bus
Integration Bus provides ESB for
heterogeneous connectivity across
enterprise processes, applications,
and data
IBM MQ messaging
Messaging backbone provides
reliable transport and data delivery
across data centre
What Powers Hybrid Integration?

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BPM
WAS DB
DBCICS
DB2
SAP
.JCAPs
.NET Pattern
Pattern
IMS
ODM
DB
IBM Integration Bus
Integration Bus provides ESB for
heterogeneous connectivity
across enterprise processes,
applications, and data
IBM MQ messaging
Messaging backbone provides
reliable transport and data delivery
across data centre
DMZ
IBM DataPower
Integration Gateway
provides access beyond
enterprise and protects
perimeter
DMZ
What Powers Hybrid Integration?

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Public Cloud
IBM Cast Iron
Synching data with
SaaS apps to
leverage new
cloud economy Private Cloud
BPM
WAS DB
DBCICS
DB2
SAP
.JCAPs
.NET Pattern
Pattern
IMS
ODM
DB
Mobile
Internet of
Things
Trading
communities
Communities
IBM Integration Bus
Integration Bus provides
ESB for heterogeneous
connectivity across
enterprise processes,
applications, and data
IBM MQ messaging
Messaging backbone
provides reliable transport
and data delivery across
data centre
IBM PureApplication System
Enterprises looking to achieve “more
with less” by better managing IT
resources as collectives
IBM Worklight
Productive
multi-device
development
IBM Sterling B2Bi
Managing B2B
communities of trading
partners
IBM API
Management
Open up access to
encourage
innovation from
App Developers
IBM IoT, IBM
MessageSight
Reliable, efficient
messaging for mobiles
and sensors
DMZ DMZ
IBM DataPower
Integration Gateway
provides access
beyond enterprise
and protects
perimeter
IBM Softlayer
Provides the
highest performing
cloud
infrastructure
available
What Powers Hybrid Integration?

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How do you achieve it?
API Economy
Integrate processes across your
ecosystem using APIs
Hybrid Integration
Use hybrid cloud integration to
extend your IT infrastructure
Reinvent processes for ecosystem engagement