Voice Introduction at Horticulture Marketing event in collaboration with Nima.

1. TYPING IS OLD SKOOL
Maarten Lens-FitzGerald, Conva Voice Services
Siertteelt MarketingEvent October 2018

3. Similar moments

4. Typing
Conversation
0 75 150 225 300
270
41
TYPING VS TALKING
Words per minute

6. ~65% of the global market
> 50 million devices sold
> 50.000 skills inc paid skills
>20.000 device intergrations by 3500
brands
3rd Generation Devices
AMAZON, MARKET LEADER

7. THE PLAYERS: GOOGLE, CATCHING UP
~25% of the market
~13 million “Home” devices sold
> 5.000 actions
> 10.000 smart home device integrations
Second generation coming available now
Potential 500 million reach with Android
Strong language push, 30+ this year

8. Facebook PortalAlibaba T-mall Genie Microsoft Cortana Apple Home Pod Xiaomi Mi AI speaker Deutsche Telecom Magenta
ITS A THING…
And many more …

9. Apple HomePod may only have 4.1% market share today, but it drove 31% of the smart speaker consumer growth between January and May 2018.
54.4 mln reach in US
15% rise since January

10. FASTEST ADOPTION EVER?

11. Will smart speakers just
be a blip in de adoption graph?

12. Google is now in Dutch, early beginning

13. Lights
Music
Weather
News
Questions

16. How will branding work when your customer doesn’t see you?
PERSONA SONIC BRANDING

17. DEVELOPMENT PATHS
Create web service
for Amazon and
Google
Development
platforms
Use creation and
publishing tools
Hire Agency

18. Creating voice services is
70% design and 30% development
90% 10%

19. User research
Customer service Brand creative
Design fiction
VUI Opportunity Lenses
Adjusted from Ben Sauer slide

20. “Find your key question”
David Low, Amazon Alexa EU

22. Let’s explore together!
Maarten Lens-FitzGerald, maarten@conva.ai, 0646333308