Evolve Event - Impact of digitization

1. Impact of digitization
on Brands & Retail
Digitopia

2. Google confidential
It’s early morning
on the web

3. +50 Billion
connected devices
2020
2020
5 Billion
2016
World Population
7 BILLION
2016
Internet Population
3.3 Billion

4. 1990 2017
}
The world is mobile

5. Google Assistant
Answers without Asking / Voice interaction
Everybody will use AI

6. Are you ready for the 4th Industrial revolution ?
1784 1870 1969 20xx
Exponential
Disruptive
Global

7. Reinvent
everything

8. Reinvent
Brands &
Retail

9. Google Confidential and Proprietary
Craftsmanship Industrial
Digital
Personalized Standardized
Personalized
Low volume High volume
High volume
Expensive Low price
Low price
Brands win by
making consumer experiences
personalised, seamless and faster.

10. PERSONALISED SEAMLESS FAST

11. Proprietary + Confidential
Machine
Learning
Audience
data
Be competitive by connecting to your
audience better than anyone else.
Data-Driven Marketing

12. PERSONALISED SEAMLESS FAST

13. Proprietary + Confidential
Purchase
Omnichannel
Research
Omnichannel
Proprietary + Confidential
have a plan for the full customer journey

14. PERSONALISED SEAMLESS FAST

15. 53%
abandon a mobile site if it
takes more than
3 seconds to load
g.co/TestMySite

16. PERSONALISED SEAMLESS FAST
< A U T O M A T E >

17. of the internet in Belgium
paradox
the
people
are much more connected than
businesses

18. * In Belgium in 2017, 55% of the time spent on media is dedicated to online media
Share of digital in marketing budgets
18% 59%

19. Source: OC&C 2014
Projected Internet share of Retail sales in BE by 2025
2000 2005 2010 2015 2020 2025
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Air travel
Media
Consumer
electronics
Food
Total
Clothing

20. Google Confidential and Proprietary 20
Questions?