Future of Retail

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The TapSense vision of retail, technology and the convergence of physical, mobile and digital.

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Future of Retail

  1. 1. The Future of Retail TapSense # 1 Platform for Mobile Marketing By Gregory Kennedy, VP of Marketing
  2. 2. The 19th Century Introduced Mass Production
  3. 3. And The Consumer Society Was Born
  4. 4. Retailers Quickly Embraced Marketing
  5. 5. The Industry Continued to Evolve
  6. 6. And Grow
  7. 7. Post WW2 The Car Changed How We Live
  8. 8. It Also Brought Destination Shopping Malls
  9. 9. Today Retail is a $15 Trillion Industry (26% of GDP)
  10. 10. It’s Something We All Experience
  11. 11. And Enjoy
  12. 12. Other Innovations Emerged in the 19th Century
  13. 13. The Telegraph Connected the World
  14. 14. Soon the Telephone Emerged
  15. 15. It Evolved As Well
  16. 16. It Evolved Significantly
  17. 17. The 20th Century Saw it’s Share of Innovation
  18. 18. Computing Transformed Everything
  19. 19. Now it’s All Converging Into One Device
  20. 20. ―A whopping 56% of all of Fab’s revenue in the U.S. was via our mobile apps on Christmas in the U.S. — a new single day record.‖ Jason Goldberg, CEO of Fab
  21. 21. ―Mobile sales for Amazon.com Inc. will reach $4 billion in mobile sales in 2012.‖ Internet Retailer Research The Mobile 400
  22. 22. ―eBay mobile finished [2012] with $13 billion in volume – more than double the prior.‖ John Donahoe, CEO of Ebay
  23. 23. 350 Million iPhones Shipped Globally 0.00 10.00 20.00 30.00 40.00 50.00 60.00 Q3 '07 Q4 '07 Q1 '08 Q2 '08 Q3 '08 Q4 '08 Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 Q3 '10 Q4 '10 Q1 '11 Q2 '11 Q3 '11 Q4 '11 Q1 '12 Q2 '12 Q3 '12 Q4 '12 Q1 '13 Source: Apple
  24. 24. 120 Million iPads Shipped Globally Source: Apple 0 2 4 6 8 10 12 14 16 18 Q3 '10 Q4 '10 Q1 '11 Q2 '11 Q3 '11 Q4 '11 Q1 '12 Q2 '12 Q3 '12 Q4 '12
  25. 25. Source: NetMarketShare Over 61% of Mobile Traffic is iOS 62% 22% 9% 2% 2% 3% 0%0%0%0%0%0%0%0%0% Safari Android Browser Opera Mini Chrome Microsoft Internet Explorer Other
  26. 26. 0 100 200 300 400 500 600 700 800 Source: Google and Apple Even With More Android Devices Shipped 750 Million 500 Million Android iOS
  27. 27. In Q1 2013 81% of TapSense 2013 Impressions Are From iOS Source: TapSense 0% 0%0% 0% Q1 2012 Q1 2013 iOS, 61 Android, 49 iOS, 81 Android, 19
  28. 28. Why iOS is Great for Retailers Affluent Demographic iPhone Avg annual household income $105,200 (Forrester) Live in US 80% of iPhones are sold in the US (Apple) Active Shoppers 88.3% of 2012 Black Friday tablet shopping from iPad (IBM)
  29. 29. Impulse Buying Happy Hour Ease of Use From Ecommerce to Mcommerce Push Notifications Time of Day Based Promotions Touchscreen Device Intuitive
  30. 30. The PC is Officially in Decline Sales Drop 14% in Q1 of 2013 Source: Needham and IDC Nearly 1 million iPads to U.S. schools in the 3rd quarter 2012
  31. 31. iPad is The Ultimate Convergence Device 50% of inflight wifi traffic is from iPads (Gogo InFlight) 40% of mobile ecommerce website traffic is from iPads (Monetate) Avg order value in ecommerce is higher on iPad than PC (Adobe)
  32. 32. The Tablet is the Future of All Retail
  33. 33. Even in Physical Stores
  34. 34. Which There Will be Less Off
  35. 35. Mall Investment at 35 Year Low, Vacancy Rates Near All Time High Source: Reis and CalcualtedRiskBlog
  36. 36. Storefronts Will Transform
  37. 37. Digital to Physical
  38. 38. Mcommerce Everywhere for Everyone
  39. 39. Takeaways for Retailers A Focus on Brand and Channel Creates Differentiation Mobile to Physical Retail Innovation Big Opportunity Provide Tools to Help Facilitate Peer to Peer Selling Marketing Platform Implementation Key to Future Success

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