3. Apple’s “disappointing” quarterly revenue
of 35 billion was still more than the
combined revenue of Microsoft, Google,
RIM and Netflix this quarter.
4. Apple’s pile of cash increased to $117
billion last quarter. That’s enough to
buy Facebook, Linkedin, Twitter and
Pinterest and still have $30 billion
leftover
5. Apple Inc
In 2011, apple made and sold 70 000 Iphones,
30 million iPads and 59 million other products
Profit per employee? – $400, 000
Use China for labour: 8,700 engineers
9 months
15 days
Foxconn hosts 25% of their employee’s
Entire supply chain in China
Jobs are not coming back to USA
12. What does that mean?
• Evolution: The
gradual development
of something,
especially from a
simple to a more
complex form
• Revolution: a sudden,
complete or marked
change in something
13.
14.
15. Have you heard?
Rumors: holograms, 4G LTE, Retina Display,
IOS 6, New A5X chip, larger screen, 3D
camera, curved design
16. Have you heard?
1. Users report that the new Aluminum phone is
getting scratched easily
2. Lighting dock connector: new power chords,
new product won’t connect with old speaker
3. Too light?
4. Screen issues: weird bubbles showing up, some
screens started flickering
5. Leaking light: light is showing through antenna
and power button
6. Maps long time to load, wrong directions
17. Summary
First iPhone 2007
Iconic brand
Business unit larger
than Microsoft
Recent quarter, almost
half revenue from
iPhone
Competition =
Samsung Galaxy S3 +
Motorola’s Droid RAZR
18. Summary
Faster processors, bigger
screens, slick mature
operating systems
Despite it’s success, more
of evolution
Company creates new
markets (iTunes) OR re
thinks existing ones (iPad)
Can’t just add features
now
Tim Cook – new CEO has
challenge
24. Foxconn
14 hour shifts
Expected to assemble
phone every 30 seconds =
1000 phones per day
Subjected to full body
search at doors
Became so bad there has
been a riot
Many suicides have been
reported in the past
25. Have you heard about this?
Do you think that if more people were
aware of these human rights issues sales
would be as successful as they are now?
Why?
26. Canada
September 21 st
2012
Lines outside
stores
26 cities across
Canada
27.
28. Worldwide
Widespread complaints
New mapping program displaying incorrect
road info
Not showing landmarks or roads
Did not affect sales
Pre orders topped 2 million in 24 hours
People selling 4 and 4s to finance their
purchases
29.
30. Why don’t you think
all these complaints
are affecting sales?
