The document discusses trends in voice search and digital assistants. It finds that voice interactions are growing rapidly, especially among younger users. Voice assistants like Siri and Alexa are most commonly used for tasks like playing music, getting information quickly, and smart home device control. While voice search is on the rise, many challenges remain around areas like disambiguation, limited query data, and a lack of understanding context and language. Marketers are encouraged to optimize for voice by focusing on relevant, conversational content and getting featured in voice search results.
Do you have a plugin (or several) in the WordPress.org repository? Have you ever wondered how to turn your plugin development skills into a sustaining income-based business? Not sure how to go about it?
In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base, but also a customer-base.
Adam also explains the techniques he uses to guide free-users to premium product. Attendees will learn everything they need to know to create a plugin that people will love, and recommend to others.
Takeaways:
Use your free plugin to sell a Pro version.
How to market your plugin.
Learn the tools used create a digital plugin business.
You Created a Plugin. Now What? WordCamp SacramentoAdam W. Warner
Do you have a plugin (or several) in the WordPress.org repository? Have you ever wondered how to turn your plugin development skills into a sustaining income-based business? Not sure how to go about it?
In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base, but also a customer-base. Adam also explains the techniques he uses to guide free-users to premium products. Attendees will learn everything they need to know to create a plugin that people will love and recommend to others.
1) Search has evolved from simply finding information online to being an integral part of many apps and services like Yelp and Siri.
2) Search engines like Google index the words and metadata on webpages to organize information and return relevant results, but still struggle with ambiguity in queries.
3) The future of search includes more personalized, location-based, real-time social and mobile search across different media and apps, with a goal of universal search across fragmented digital experiences.
A presentation on Social Network Analysis & network graphing using #Python, NetworkX, Graph-Tool and Gephi. Presented to the Ottawa Python Meetup group on August 27, 2015.
Examples include graphing of twitter data for the #Rstats and #Python communities based on 1000 tweet samples per community.
This document discusses advances in voice and speech recognition technologies that have enabled intelligent conversational interfaces. It notes that machine speech recognition accuracy has recently surpassed 95%, achieving human-like levels for the first time. This allowed for the development of voice assistants beginning in 2011, though early assistants had limitations. The document outlines the major companies that have developed voice assistants and notes that 2015 marked a tipping point when adoption of these assistants started to rapidly grow. It envisions how conversational AI will transform how companies engage with customers through applications like personal assistants, on-demand services, and smart home control.
[Databeers] 06/05/2014 - Dani Villatoro: “Cicerone: Your venue recommendation...Data Beers
This document discusses the development of Cicerone, a location-based social recommender system. It uses Twitter's streaming API to collect over 3 million geo-tagged tweets and stores them along with venues from Foursquare in MongoDB for spatial indexing and scalability. Social relationships are represented in Neo4j to allow for querying the social graph. A pilot experiment had 20 users make 150 requests where Cicerone recommended a place and anonymously compared it to Foursquare, with positive results for Cicerone. The document concludes Cicerone shows promise as a pre-production geo-social recommender system leveraging MongoDB and Neo4j.
Developing a voice experience for your brand or business. Advances in speech recognition, language processing and machine learning are converging to enable voice user interfaces. We are transitioning from touch to voice and it has significant implications for marketing.
Do you have a plugin (or several) in the WordPress.org repository? Have you ever wondered how to turn your plugin development skills into a sustaining income-based business? Not sure how to go about it?
In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base, but also a customer-base.
Adam also explains the techniques he uses to guide free-users to premium product. Attendees will learn everything they need to know to create a plugin that people will love, and recommend to others.
Takeaways:
Use your free plugin to sell a Pro version.
How to market your plugin.
Learn the tools used create a digital plugin business.
You Created a Plugin. Now What? WordCamp SacramentoAdam W. Warner
Do you have a plugin (or several) in the WordPress.org repository? Have you ever wondered how to turn your plugin development skills into a sustaining income-based business? Not sure how to go about it?
In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base, but also a customer-base. Adam also explains the techniques he uses to guide free-users to premium products. Attendees will learn everything they need to know to create a plugin that people will love and recommend to others.
1) Search has evolved from simply finding information online to being an integral part of many apps and services like Yelp and Siri.
2) Search engines like Google index the words and metadata on webpages to organize information and return relevant results, but still struggle with ambiguity in queries.
3) The future of search includes more personalized, location-based, real-time social and mobile search across different media and apps, with a goal of universal search across fragmented digital experiences.
A presentation on Social Network Analysis & network graphing using #Python, NetworkX, Graph-Tool and Gephi. Presented to the Ottawa Python Meetup group on August 27, 2015.
Examples include graphing of twitter data for the #Rstats and #Python communities based on 1000 tweet samples per community.
This document discusses advances in voice and speech recognition technologies that have enabled intelligent conversational interfaces. It notes that machine speech recognition accuracy has recently surpassed 95%, achieving human-like levels for the first time. This allowed for the development of voice assistants beginning in 2011, though early assistants had limitations. The document outlines the major companies that have developed voice assistants and notes that 2015 marked a tipping point when adoption of these assistants started to rapidly grow. It envisions how conversational AI will transform how companies engage with customers through applications like personal assistants, on-demand services, and smart home control.
[Databeers] 06/05/2014 - Dani Villatoro: “Cicerone: Your venue recommendation...Data Beers
This document discusses the development of Cicerone, a location-based social recommender system. It uses Twitter's streaming API to collect over 3 million geo-tagged tweets and stores them along with venues from Foursquare in MongoDB for spatial indexing and scalability. Social relationships are represented in Neo4j to allow for querying the social graph. A pilot experiment had 20 users make 150 requests where Cicerone recommended a place and anonymously compared it to Foursquare, with positive results for Cicerone. The document concludes Cicerone shows promise as a pre-production geo-social recommender system leveraging MongoDB and Neo4j.
Developing a voice experience for your brand or business. Advances in speech recognition, language processing and machine learning are converging to enable voice user interfaces. We are transitioning from touch to voice and it has significant implications for marketing.
US Digital Audio Market Overview TargetSpot Radio 2.0 Paris 2013ACTUONDA
US Digital Audio Market Overview
Presentation of Elizabeth Pardieu (Target Spot) at III Rencontres Radio 2.0 Paris (INA, 15 Oct 2013)
http://www.rr20.fr
From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Nick Wilsdon, Search Product Owner, Vodafone.
Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium Richard Harrington
The document discusses emerging social media trends that businesses need to be aware of. It identifies 6 key trends: 1) Mobile usage is overtaking desktop, with more time spent on apps and websites via smartphones and tablets. 2) People are sharing more on social networks like Facebook, Instagram, and Pinterest but are also concerned about privacy. 3) Streaming music services like Pandora and Spotify are booming in popularity. 4) Internet-connected devices like smart TVs are becoming more common in homes. 5) Teenagers are heavily using mobile apps and social networks like Facebook on their phones. 6) Podcasting is experiencing renewed interest with new uses for audio and video syndication.
Presenters:
Brian Moffett, COO, National Public Media
Joel Sucherman, VP, New Platform Partnerships, NPR
Tamar Charney, Managing Director for Personalization and Curation
Leaders from NPR digital media, programming and corporate sponsorship offer practical tips on designing for a voice-activated world – sharing best practices in designing UX and content for an experience that’s not leading with a screen, and insight into learnings from NPR, The Smart Audio Report research and NPR’s work with sponsors.
1) Canadians are increasingly using voice technology, with usage up 42% from 2018. However, English Canadians use it more than French Canadians due to lack of services in French.
2) While voice is seen as convenient for tasks like playing music, concerns over privacy and lack of trust prevent many from using it.
3) For brands, it is important to consider how consumers search for information in both text and voice formats.
This document summarizes new trends in technology, SEO, and social media from 2011. It discusses emerging technologies like near-field communications and Bitcoin. It also covers growing uses of social media for marketing, including personalized search based on location. Finally, it notes the increasing role of social networks, reviews, and daily deals sites in online advertising and consumer engagement.
Digital Fundamentals: 10 things you need to know to develop a great digital s...Gary Bembridge
Digital Fundamentals: 10 things you need to know to develop a great digital stratgey and plan.
This is a talk I gave at Richmond Events Digital Marketing Briefing in London.
Flurry State of App Nation 2016 - CES APPNATION VII Flurry, Inc.
This document summarizes mobile app trends from a Flurry Analytics report. It finds that in 2015:
- Phablets accounted for over 50% of Android holiday activations and 27% of all device activations.
- Time spent on mobile apps increased sharply, with US users spending 3 hours and 40 minutes per day on their devices.
- Media consumption shifted heavily to apps, with daily US time spent on social, messaging and entertainment apps up over 100%.
- Five trends to watch in 2016 include the growth of messaging centers and services, the appification of the web and TV, and increased dominance of phablets.
This document provides a summary of the June 2018 issue of an editorial publication. It discusses the growing popularity of voice search technologies and how brands can leverage voice assistants. Examples are given of brands like Burger King, Campbell's, Purina and Stubbs BBQ Sauce that have created voice skills and content for platforms like Amazon Alexa. The future of voice search and commerce is also examined, including predictions that 30% of browsing will be voice-enabled by 2020.
You've heard that social media can be useful to your organization… but how useful? For what? What tangible results are people seeing from it? If you or others at your organization are asking these quest ions, this webinar is for you.
Kami Griffiths of TechSoup will interview Laura Quinn, Executive Director of Idealware. They’ve recently created the Social Media Decision Guide, in partnership with the New Organizing Institute, which walks you through a step-by-step process to decide what social media channels make sense for your organization via a workbook, guide, and the results of more than six months of research.
We will also hear from Tex Dworkin, Social Media Director at Global Exchange. She will share the story of how social media was introduced to he r nonprofit, and the steps and challenges that followed.
This webinar is ideal for nonprofits and libraries who are struggling to understand social media and if it’s worth the time invested in implementing, training and sustaining. Use this webinar to support your case fo r why you should or shouldn’t take the next step with social media.
netwealth educational webinar - Secrets of digital marketing with special gue...netwealthInvest
During a netwealth educational webinar on July 21 2016, Netwealth & Pandora explore the various digital marketing tactics and tools available to help drive greater awareness of your business and increase customer leads.
This document summarizes research conducted for the Gracenote Project to improve their entertainment app. It includes details on focus groups and surveys with the target audience of 18-40 year olds in North America, Western Europe, Asia, and Latin America. Key findings indicate that users want recommendations integrated with their calendar and news, want to see what friends are engaging with, prefer visuals over text, and want the app to be simple and user-friendly. They rely on friends and reviews for content suggestions and want all entertainment needs covered in one app with minimal clicks.
Rob wellman navagating social media tsunami - social5 - prsaprsanpd
The document discusses the rise of social media and how it has surpassed traditional media in reaching large audiences. It notes that while radio took 38 years to reach 50 million listeners, social platforms like Facebook were able to reach 100 million users within 9 months. The document advocates for businesses to embrace social strategies as most consumers now spend their time on social media. It promotes Social5 as a suite of services that provides a team of experts to deploy social, mobile, and email marketing strategies for businesses.
Elena Ontiveros - Content Strategy for the Conversational InterfaceLavaConConference
In this session attendees will learn:
Strategies for balancing business goals with user experience
Best practices for developing the strategy and content for your conversations
Ways to adapt your voice and tone to this new communication channel
Tips for setting expectations with humans who think your bot can do everything
Approaches for those interactions that don’t go as planned
Tips presented by Christie L. Goodman, APR, Director of Communications, Intercultural Development Research Association, at the PRSA San Antonio event, October 2018
In these slides we will see how to use Firebase Analytics in order to grow your user base. We will see how to effectively use insights from both paid and organic channels in order to create growth.
The document discusses trends in consumer tech and media from 2015-2020. It predicts that the industry will grow by over $500 billion in that time period, with the average American spending more time on tech and media than on work or sleep. It also notes that messaging platforms will surpass social networks as the dominant media activity and that the next big winners in streaming audio are already gaining popularity quietly.
The document discusses key trends in the consumer tech and media industries over the next five years. It notes that the industries will grow by over $500 billion and the average American now spends more time using tech and media than sleeping or working. It also highlights that messaging platforms will surpass social networks as the dominant online activity and some messaging apps are already seeing more usage time than social networks globally.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
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US Digital Audio Market Overview TargetSpot Radio 2.0 Paris 2013ACTUONDA
US Digital Audio Market Overview
Presentation of Elizabeth Pardieu (Target Spot) at III Rencontres Radio 2.0 Paris (INA, 15 Oct 2013)
http://www.rr20.fr
From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Nick Wilsdon, Search Product Owner, Vodafone.
Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium Richard Harrington
The document discusses emerging social media trends that businesses need to be aware of. It identifies 6 key trends: 1) Mobile usage is overtaking desktop, with more time spent on apps and websites via smartphones and tablets. 2) People are sharing more on social networks like Facebook, Instagram, and Pinterest but are also concerned about privacy. 3) Streaming music services like Pandora and Spotify are booming in popularity. 4) Internet-connected devices like smart TVs are becoming more common in homes. 5) Teenagers are heavily using mobile apps and social networks like Facebook on their phones. 6) Podcasting is experiencing renewed interest with new uses for audio and video syndication.
Presenters:
Brian Moffett, COO, National Public Media
Joel Sucherman, VP, New Platform Partnerships, NPR
Tamar Charney, Managing Director for Personalization and Curation
Leaders from NPR digital media, programming and corporate sponsorship offer practical tips on designing for a voice-activated world – sharing best practices in designing UX and content for an experience that’s not leading with a screen, and insight into learnings from NPR, The Smart Audio Report research and NPR’s work with sponsors.
1) Canadians are increasingly using voice technology, with usage up 42% from 2018. However, English Canadians use it more than French Canadians due to lack of services in French.
2) While voice is seen as convenient for tasks like playing music, concerns over privacy and lack of trust prevent many from using it.
3) For brands, it is important to consider how consumers search for information in both text and voice formats.
This document summarizes new trends in technology, SEO, and social media from 2011. It discusses emerging technologies like near-field communications and Bitcoin. It also covers growing uses of social media for marketing, including personalized search based on location. Finally, it notes the increasing role of social networks, reviews, and daily deals sites in online advertising and consumer engagement.
Digital Fundamentals: 10 things you need to know to develop a great digital s...Gary Bembridge
Digital Fundamentals: 10 things you need to know to develop a great digital stratgey and plan.
This is a talk I gave at Richmond Events Digital Marketing Briefing in London.
Flurry State of App Nation 2016 - CES APPNATION VII Flurry, Inc.
This document summarizes mobile app trends from a Flurry Analytics report. It finds that in 2015:
- Phablets accounted for over 50% of Android holiday activations and 27% of all device activations.
- Time spent on mobile apps increased sharply, with US users spending 3 hours and 40 minutes per day on their devices.
- Media consumption shifted heavily to apps, with daily US time spent on social, messaging and entertainment apps up over 100%.
- Five trends to watch in 2016 include the growth of messaging centers and services, the appification of the web and TV, and increased dominance of phablets.
This document provides a summary of the June 2018 issue of an editorial publication. It discusses the growing popularity of voice search technologies and how brands can leverage voice assistants. Examples are given of brands like Burger King, Campbell's, Purina and Stubbs BBQ Sauce that have created voice skills and content for platforms like Amazon Alexa. The future of voice search and commerce is also examined, including predictions that 30% of browsing will be voice-enabled by 2020.
You've heard that social media can be useful to your organization… but how useful? For what? What tangible results are people seeing from it? If you or others at your organization are asking these quest ions, this webinar is for you.
Kami Griffiths of TechSoup will interview Laura Quinn, Executive Director of Idealware. They’ve recently created the Social Media Decision Guide, in partnership with the New Organizing Institute, which walks you through a step-by-step process to decide what social media channels make sense for your organization via a workbook, guide, and the results of more than six months of research.
We will also hear from Tex Dworkin, Social Media Director at Global Exchange. She will share the story of how social media was introduced to he r nonprofit, and the steps and challenges that followed.
This webinar is ideal for nonprofits and libraries who are struggling to understand social media and if it’s worth the time invested in implementing, training and sustaining. Use this webinar to support your case fo r why you should or shouldn’t take the next step with social media.
netwealth educational webinar - Secrets of digital marketing with special gue...netwealthInvest
During a netwealth educational webinar on July 21 2016, Netwealth & Pandora explore the various digital marketing tactics and tools available to help drive greater awareness of your business and increase customer leads.
This document summarizes research conducted for the Gracenote Project to improve their entertainment app. It includes details on focus groups and surveys with the target audience of 18-40 year olds in North America, Western Europe, Asia, and Latin America. Key findings indicate that users want recommendations integrated with their calendar and news, want to see what friends are engaging with, prefer visuals over text, and want the app to be simple and user-friendly. They rely on friends and reviews for content suggestions and want all entertainment needs covered in one app with minimal clicks.
Rob wellman navagating social media tsunami - social5 - prsaprsanpd
The document discusses the rise of social media and how it has surpassed traditional media in reaching large audiences. It notes that while radio took 38 years to reach 50 million listeners, social platforms like Facebook were able to reach 100 million users within 9 months. The document advocates for businesses to embrace social strategies as most consumers now spend their time on social media. It promotes Social5 as a suite of services that provides a team of experts to deploy social, mobile, and email marketing strategies for businesses.
Elena Ontiveros - Content Strategy for the Conversational InterfaceLavaConConference
In this session attendees will learn:
Strategies for balancing business goals with user experience
Best practices for developing the strategy and content for your conversations
Ways to adapt your voice and tone to this new communication channel
Tips for setting expectations with humans who think your bot can do everything
Approaches for those interactions that don’t go as planned
Tips presented by Christie L. Goodman, APR, Director of Communications, Intercultural Development Research Association, at the PRSA San Antonio event, October 2018
In these slides we will see how to use Firebase Analytics in order to grow your user base. We will see how to effectively use insights from both paid and organic channels in order to create growth.
The document discusses trends in consumer tech and media from 2015-2020. It predicts that the industry will grow by over $500 billion in that time period, with the average American spending more time on tech and media than on work or sleep. It also notes that messaging platforms will surpass social networks as the dominant media activity and that the next big winners in streaming audio are already gaining popularity quietly.
The document discusses key trends in the consumer tech and media industries over the next five years. It notes that the industries will grow by over $500 billion and the average American now spends more time using tech and media than sleeping or working. It also highlights that messaging platforms will surpass social networks as the dominant online activity and some messaging apps are already seeing more usage time than social networks globally.
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
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Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
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At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
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Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
7. 25-34 YEAR OLDS ARE MOST LIKELY
AGE TO USE DIGITAL ASSISTANTS
0%
10%
20%
30%
40%
50%
60%
18-24 25-34 35-44 Music Lovers
Devices used to access digital assistants
Tablet Phone Stand-alone speaker Other device
• 29% of 18-24 year olds use a
digital assistant through their
phone x40%
• 41% 25-34 year olds use
digital assistant x18%
• 13% 25-34 year olds use a
stand-alone speaker x56%
Source: YouGov Profiles 5th Feb 2018
8. SIRI PEAKS FOR 18-24
ALEXA AT 25-34
0
10
20
30
40
50
60
Nat Rep Music Lover 18-24 25-34 35-44
Digital Assistants Used
Siri Amazon Alexa Google Assistant Cortana Facebook M Other
Source: YouGov Profiles 5th Feb 2018
9. OF THOSE WHO USE DIGITAL ASSISTANTS:
A QUARTER USE 2+ TIMES A DAY;
A THIRD USE DAILY
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
10+ times a
day
6-10 times a
day
2-5 times a
day
Once a day 2-6 times a
week
Once a week 2-3 times a
month
Once a
month
Less than
once a
month
Never
10. ALEXA AND SIRI ARE THE MOST
HABITUAL
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
10+ times a
day
6-10 times a
day
2-5 times a
day
Once a day 2-6 times a
week
Once a week 2-3 times a
month
Once a
month
Less than
once a
month
Never
Frequency of using digital assistants based on users of each assistant
Alexa Google Assistant Siri Facebook M
11. USAGE DIFFERS BY DEVICE
0% 10% 20% 30% 40% 50% 60% 70% 80%
Don’t know
To control other media devices (e.g. launch videos on TV)
For smart home functions (e.g. turning off the lights,…
Launching third-party actions (Alexa Skills, Actions on…
To shop
Other
Making to-do lists
Getting the latest news
Making calendar appointments/reminders
Checking traffic/travel planning (e.g. public transport…
To call someone hands free
To play music
To check the web for an answer to something
Checking the weather
Speaker Phone
12. 52% WILLING TO
PAY FOR MUSIC
DOWNLOADS
x18%
DIGITAL ASSISTANT USERS ARE ALSO MUSIC
STREAMERS
39% WILLING TO
PAY FOR MUSIC
VIA ONLINE
STREAMING
x40%
24% ARE
UNLIKELY TO PAY
FOR CDS
x5%
Source: YouGov Profiles 5th Feb 2018
13. RADIO STILL DOMINATES TIME
SPENT WITH
AUDIO ON ECHO
Live Radio
71%
Podcasts
2%
Stremed Music
Services
26%
Catch-up Radio
1%
SHARE OF WEEKLY LISTENING HOURS ON AMAZON ECHO
Source: RadioPlayer
14. ECHO DRIVES MORE LISTENING
HOURS FOR BOTH RADIO AND
STREAMING
Listen more
often to
radio, 71%
Listen more
often to
streamed
services
73%
Source: RadioPlayer
15. THE OPPORTUNITY FOR MUSIC IS
SIGNIFICANT
“One of the primary use
cases we had in mind when
we invented Echo and Alexa
was making the music
streaming process in the
home completely friction-
free. If you make things
easier, people do more of it.”
18. Search is Changing has Changed
2008 2018
Eliminate
Duplicate Content
Text-driven Voice-driven
Penalise Spammy
content & Links
Emphasis Placed
on Great Content
Keywords Conversations
19. 2018 is the year of conversational
search
Smart home assistants are now responding to users’
needs, not users’ searches…
“Italian Restaurant
Kensington”
“Tell me the best Italian
restaurant in Kensington”
20. Devices are getting smarter
Proactive suggestions
Target voice searches through website mark-up
Augmented through other sources like maps & YT
41. Create Better content
1. Start articles with a short summary then
answer in depth
2. Q&A’s work well, as do lists
3. Mine forums, customer service, chat, email
to build word clouds to aid KWR
4. Tables are a no-no for voice bots – instead,
create content using well-formed paragraphs
5. GSP!
42. Don’t underestimate the importance of
co-occurrence
“You shall know a word by the
company it keeps”
- Firth
43. Other considerations
•PageSpeed is a significant factor; voice search results typically come from
faster-loading pages
•Google relies heavily on very authoritative domains
•Content that ranks well on desktop tends to rank in voice search
•Content length - Google sources voice results from long-form content.
•HTTPS is critical.
46. SEARCH PROS AREN’T BUYING IT
(YET)
Of PPC professionals are
employing a dedicated
voice strategy
Of SEOs say voice is a
‘key area of focus’ in
2018
47. BUILDING A BASE OF FEATURED
SNIPPETS WILL GROW VISIBILITY
REGARDLESS OF VOICE
I’m not an expert in the technologies that drive these amazing devices.
I am merely interested in how we can leverage voice search to drive visibility for websites.
Google say that for mass adoption voice recognition needs to be 99% accurate
Currently this is looking at 95% accurate
Google is better than Alexa at voice recognition
However, while voice is being perfected, assistants and FB are honing their “conversation bot” system too – pulling together the background tech so that voice than replace typing eventually.
Which will be a natural behaviour because…
How Do Hype Cycles Work?
Each Hype Cycle drills down into the five key phases of a technology's life cycle.
Innovation Trigger: A potential technology breakthrough kicks things off. Early proof-of-concept stories and media interest trigger significant publicity. Often no usable products exist and commercial viability is unproven.
Peak of Inflated Expectations: Early publicity produces a number of success stories — often accompanied by scores of failures. Some companies take action; many do not.
Trough of Disillusionment: Interest wanes as experiments and implementations fail to deliver. Producers of the technology shake out or fail. Investments continue only if the surviving providers improve their products to the satisfaction of early adopters.
Slope of Enlightenment: More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. Second- and third-generation products appear from technology providers. More enterprises fund pilots; conservative companies remain cautious.
Plateau of Productivity: Mainstream adoption starts to take off. Criteria for assessing provider viability are more clearly defined. The technology's broad market applicability and relevance are clearly paying off.
Currently 20% of mobile searches are via voice in 2 years, 50% of all search will be via voice. (google / comScore)
70% of requests are in natural language (google) – more on that later
This is a massive shift in user behaviour, and will have a huge impact on the revenue model for these companies. Especially Google.
For context, some figures that were out recently indicated that the global search industry is $92.4 billion (google have 92% share). This is more than:
— paper and forest products, $81 billion— construction and engineering, $79 billion— real estate management and development, $76 billion— gas utilities, $58 billion
If we are seeing a shift from the screen, what is it that they will be selling, as PPC model doesn’t really translate…
***
ComScore forecasts that half of all searches will be voice searches by 2020
http://www.thedrum.com/opinion/2017/10/03/can-the-home-assistant-duopoly-be-broken
People are Lazy and want to do what is easy. This is true across all marketing, media.
Conversations allow us to get served relevant information without having to type or read – less of an effort.
Furthermore voice is most natural way for us to communicate – as demonstrated in the Speak Easy study by JWT which showed that using voice required significantly less mental activity.
Speech recognition error rates now match human parity at 5%, and are improving all the time, making this more. (Speak Easy)
20% of all mobile search are already via voice (Google)
But it isn’t just a voice game. We still see that screen is hugely important here…
Two types of request / interaction:
1) Ones completed on screen
EG directions / news articles / instructions
2) Ones completed through the speaker
EG listen to music / get updates et
But as an industry we have been moving more and more towards screens, double screens.
The rise of video etc seemed set to cement the screen, so how do speakers (only some of which include screens) fit in here?
Music lovers are significant adopters of voice devices
We can see Siri is the biggest but Alexa has a big slice of the 25-34 age group – the top adopters.
Usage is rising. More people use their digital assistant 10+ times per day than people who never do.
1-5 times a day is the sweet spot which doesn’t provide much opportunity for brands to be discovered via voice.
We need to be visible.
Alexa and siri are used daily or more by two thirds of their users
(vs 40% for Google and Facebook)
But
Facebook M seems to have a small loyalist following – although user numbers are low, 10% of usersuse 10+ times a day (!)
Google is still used only once a week or less by a third of their users (Siri and Alexa are half this)
Speakers are ACTUALLY used by more people for more tasks
Music / smart home functions in house
But also for organising journeys / the day
Despite all of the other functions available, radio dominates listening on Echo accounting for 72% of all Echo time spent with audio entertainment – aided by the improved user experience delivered through the UK Radioplayer skill (i.e. the Amazon Echo equivalent of an app)
Why might this be?
Habit
Laziness (don’t have to think of something to listen to)
Enjoyment / company
25% more likely to list to 36+ hours radio a week
Over index on commercial radio stations, rather than BBC.
Ultimately – more speakers, which are easier to use, leads to more listening.
How can we get more of a piece of the pie?
This isn’t something which will be a surprise to those who designed them – Amazon have seen this as their second-pass and getting into the music industry…
Bezos:
The next gigantic growth area for the music industry is the home.
Boom on discovery: I’ll give you some examples: We saw a couple of customers asking for music by their mood. Like, “Hey, can you play me some happy music? Or some sad music?” Then we saw people getting more micro. Like, “Can you play me sad country music from the ’90s?”
Seen in the Echo Dot ad – “Play the song that….”
This isn’t something which will be a surprise to those who designed them – Amazon have seen this as their second-pass and getting into the music industry…
Bezos:
The next gigantic growth area for the music industry is the home.
Boom on discovery: I’ll give you some examples: We saw a couple of customers asking for music by their mood. Like, “Hey, can you play me some happy music? Or some sad music?” Then we saw people getting more micro. Like, “Can you play me sad country music from the ’90s?”
Seen in the Echo Dot ad – “Play the song that….”
This isn’t something which will be a surprise to those who designed them – Amazon have seen this as their second-pass and getting into the music industry…
Bezos:
The next gigantic growth area for the music industry is the home.
Boom on discovery: I’ll give you some examples: We saw a couple of customers asking for music by their mood. Like, “Hey, can you play me some happy music? Or some sad music?” Then we saw people getting more micro. Like, “Can you play me sad country music from the ’90s?”
Seen in the Echo Dot ad – “Play the song that….”
Featured snippets are google’s attempt to provide the best answer instantly.
However, we have seen that voice results are disproportionately answered by snippet results.
You want to be visibile for voice? Optimise for s
At this stage…. We don’t know!
Amazon, Google and Facebook are being incredibly guarded. When researching this, it is very difficult to get solid answers for the. They are shrouded in mystery.
Do people trust their home assistants? Many do. Some don’t. Should they?
Maye the Amazon crew can shed some light on that later.
A chatbot for example will take a query, generate a semantically appropriate response in the correct language.
A voice bot takes the query and tries to match it to data to formulate a response.
Because of this difference, the results can never be quite as accurate.
It’s an issue of context.
The best home assistants are able to deal with phrases that do not exactly match the ones we entered but are semantically and syntactically similar enough.
However, they’re not perfect yet and at times will struggle to decide between various intents.
Query refinement refers to the process of refining (changing or narrowing down) a search query.
Search suggestions can reduce the need for query refinement within traditional search but this isn’t as advanced in voice search yet.
Refers to the process of connecting future and past subjects in a conversation.
User: Find me a place to eat near me.
System: I found a nice steakhouse but there are two traffic jams on the way.
User: Is it expensive? / How long are they?
Bots are getting better but we still see significant issues with response quality when these challenges are encountered
Google is the worst but there is not a lot of data out there on query response and “I didn’t get that” issues.
We also have to be really clever about discovering what people are searching for using voice as there’s no out of the box tool that allows this at present.
All those challenges sit with the tech providers – people much smarter than me!
But this may be the most significant barrier to success using voice search – rankings are everything again.
Structured data is a system of pairing names with values that helps search engines categorize and index your content.
It orders the web better for Google and engines
Schema and microdata which is compatible with HTML5, tell search engines “this is an image” or “this is the main headline” or “these are the reviews of this item”
Co-occurrence is a concept which refers to the common presence, frequency of occurrence, and close proximity of similar keywords present across several websites.
Understand this and work it into the content on your web properties.
Create entities by getting your brands/stations/artisits associated with certain keywords online
At this stage…. We don’t know!
Amazon, Google and Facebook are being incredibly guarded. When researching this, it is very difficult to get solid answers for the. They are shrouded in mystery.
What we do know is that these companies are all driven by innovation. They spend a huge amount of time honing and refining their products based on what they think will be more effective.
They are also all kings at changing user behaviour through their changing platforms
Some interesting introductions give us some clues
Google have introduced left to right search results – is this to move us into a world where our ongoing chat with google goes up down?
Facebook are experts in shifting user behaviour where they want to. The ALS challenge coincided (?) with the increased push by FB to swap photos for video. This is now common
What we do know is that these companies are all driven by innovation. They spend a huge amount of time honing and refining their products based on what they think will be more effective.
They are also all kings at changing user behaviour through their changing platforms
Some interesting introductions give us some clues
Google have introduced left to right search results – is this to move us into a world where our ongoing chat with google goes up down?
Facebook are experts in shifting user behaviour where they want to. The ALS challenge coincided (?) with the increased push by FB to swap photos for video. This is now common
For years the advertising industry has face a duopoly between Facebook and Google, but this is the year that everyone is looking on the horizon for the triopoly to emerge.
Amazon’s foray into digital assistants has been a business critical move in this space, but also, in the music space too.
Getting their Alexa into mainstream homes has given them an opportunity to become serious players in the music streaming space.
Media wise, we need to acknowledge this and understand how we work with them to ride the wave of their growth
Currently Spotify leads music streaming, but in this space, the tech players are squeezing them out.
Apple are investing in shazam – what does this mean for their ambitions?
As labels, with an investment in Spotify, will the tables turn in the power relationship?
As mentioned, users are still listening more to radio than streaming on voice devices, and is this in part down to the “name an artist” syndrome . (i.e. when asked what to listen to your mind goes blank)
How can we make sure that it is our artists who are the ones that are thought of first?
Goes back to a basic marketing principle – what we need to drive is front of mind awareness. IE building the brand of an individual artist.
This works easily enough when we are speaking about platinum selling record artists, the Beyoncé and Eds of the world.
For development artists this is something we will need to consider when we are launching them. Not just making their song . Sound familiar, but making their name memorable too.
But how does this translate to artists who we are used to marketing no a single by single basis? Do we end up having to rely on playlists for their streaming… which leads us onto:
There has been quite a lot of talk about moving to ask for very niche genre requests.
In their interview with Billboard, Boom talked about how they have already started to see a change here
Boom: Definitely. When you have nothing to look at, it’s liberating. You’re not constrained by the technology — you’re only constrained by your imagination, and when you talk to Alexa, you ask for music in ways that would be difficult to do in a visual app.
I’ll give you some examples: We saw a couple of customers asking for music by their mood. Like, “Hey, can you play me some happy music? Or some sad music?” Then we saw people getting more micro. Like, “Can you play me sad country music from the ’90s?” Now, if you think about how you would do that inside of an app, no one would ever ask that, right? They would go, “OK, I want to listen to U2 from the ’80s, so I’m going to type in U2, get to U2’s artist screen. OK, which albums are from the ’80s? OK, I’m going to create a new playlist, drag the songs...” Five minutes later, you’re listening to music. But this is five seconds.
This is really exciting opportunity for users to discover, but also means that from a user POV they will need to know what genre / type of playlist they are looking for,
How can we signpost and control these categorisations, rather than being
Historically, most digital streaming has been done through headphones. This is something that the advertising players in this market have been keen to promote due to the “personal” nature of this experience, and the capabilities with 360 sound and so on.
However, as streaming shifts more onto standalone speakers too – does this mean that what was previously a more personal playlist becomes shared.
How do the streaming services continue to offer personalised and relevant content if they don’t know which family member is listening.
Essentially, going back from the one person device (mobile phone) model to shared device model (i.e. desktop) and all the problems this faced.
Netflix have managed this well with their welcome page, so will we see streaming services also need to acknowledge who is selecting music, so they can continue to use this data to personalise playlists.
When we know that personalised playlists such as “Listen Weekly” have contributed to growth in listening time going up
https://insights.spotify.com/us/2017/11/02/listening-diversity-spotify/
It is easy and tempting to look at these trends and get pulled in by the “power of new” - what is the new, shiny, media first that we can take.
But it is equally important to step back and think about how we can use the insights or changes which have become apparently through the “new” to sway how we use the “old”
And specifically, in this space it is worth reflecting on how the dominance of voice assistants, in particular will allow us to use radio in a different way.
For example -
Radio X know that they get a spike in digital listening at 6.45 AM as they see digital alarms go off. Is it safe to assume that non digital listening also spikes then, and if so, how can we use these insights to plan our radio activity differently?
Or, if we know that being able to ask for a specific artists is more important, how can we use our audio activity to signpost this to listeners? On DAX we can target audiences by specific device, so should we make this path to listening even easier for these audiences?
This is especially important when you think of Spotify and the importance of the Home / Browse pages at driving discovery / inspiration.
Perhaps this is why people continue to default to radio on these devices?