This document provides a summary of the June 2018 issue of an editorial publication. It discusses the growing popularity of voice search technologies and how brands can leverage voice assistants. Examples are given of brands like Burger King, Campbell's, Purina and Stubbs BBQ Sauce that have created voice skills and content for platforms like Amazon Alexa. The future of voice search and commerce is also examined, including predictions that 30% of browsing will be voice-enabled by 2020.
Voice search optimization you should know | Strategies of voice engine optimi...Cbitss Technologies
The document discusses strategies for optimizing websites for voice search. It begins by explaining how voice search is becoming more popular and accurate due to advances in AI. It then provides tips for voice search optimization, including conducting keyword research tailored to voice queries, developing site structures and content for different stages of the customer journey, using structured data to clarify content relevance, building actions for voice assistants, prioritizing mobile-friendliness since most voice searches are on mobile, and staying prepared for future developments in voice search technology. The overall message is that businesses need to start optimizing for voice to stay ahead as 50% of searches are predicted to be voice by 2020.
The Rise of Voice Invoca Report: Nov 2017Isidore Gotto
Voice assistants are becoming more widely used, changing how consumers learn about brands through voice search and interact with brands through voice apps. As voice technology improves, it is enabling new forms of customer acquisition, engagement, and support. Marketers must understand how voice interactions can enhance customer relationships and build voice experiences that connect to their digital strategies.
Google Home is a Wi-Fi connected speaker that functions as a smart home hub and allows users to interact with Google Assistant to get information, control smart home devices, and play music or videos. It streams content from services like YouTube, Spotify and Pandora. Google Home also works with smart home devices from Nest, Philips Hue, and SmartThings and can control them via voice commands. The device has interchangeable covers and comes with Google Assistant, which is an AI assistant that improves two-way conversations.
#AllAboutVoice A New Era with New Business OpportunitiesTim Kahle
1) A new document discusses opportunities in voice technology, noting over 1 billion voice-enabled devices in 2018 and predictions that 50% of searches will be via voice by 2020.
2) It recommends focusing on voice for use cases where the context can be clearly defined and results are "voice compatible", allowing speech to perform the intended action.
3) Key industries for voice integration include media/entertainment, education, gaming, and automotive. Media companies' audio expertise and ability to create voice personalities could help brands. Education is well-suited due to knowledge, trivia, and passive learning uses. Gaming leverages voice/communication and could create new concepts; automotive involves connected, voice-controlled
Google Home is a smart speaker developed by Google that uses Google Assistant to respond to voice commands. It allows users to control smart home devices like lights, thermostats, and more through voice. Google collects user data from Google Home to personalize ads. While it faces competition from Amazon Echo, Google Home has advantages like integration with more smart home devices and Google's search capabilities. It is expected to succeed due to improvements like multi-user support.
There are a few main reasons why we think Google Home will eventually win and it all comes back to data. The main aspects to consider are: how much data do you have access to, what can you do with it, and how easy is it to access.
The world of SEO as we know it is drastically changing. The rise of content marketing, the new consumer decision journey, and Google's ever-evolving landscape are changing the way we think about search, social, content, and consumers. Check out this look forward into the future of SEO and content marketing.
Voice search optimization you should know | Strategies of voice engine optimi...Cbitss Technologies
The document discusses strategies for optimizing websites for voice search. It begins by explaining how voice search is becoming more popular and accurate due to advances in AI. It then provides tips for voice search optimization, including conducting keyword research tailored to voice queries, developing site structures and content for different stages of the customer journey, using structured data to clarify content relevance, building actions for voice assistants, prioritizing mobile-friendliness since most voice searches are on mobile, and staying prepared for future developments in voice search technology. The overall message is that businesses need to start optimizing for voice to stay ahead as 50% of searches are predicted to be voice by 2020.
The Rise of Voice Invoca Report: Nov 2017Isidore Gotto
Voice assistants are becoming more widely used, changing how consumers learn about brands through voice search and interact with brands through voice apps. As voice technology improves, it is enabling new forms of customer acquisition, engagement, and support. Marketers must understand how voice interactions can enhance customer relationships and build voice experiences that connect to their digital strategies.
Google Home is a Wi-Fi connected speaker that functions as a smart home hub and allows users to interact with Google Assistant to get information, control smart home devices, and play music or videos. It streams content from services like YouTube, Spotify and Pandora. Google Home also works with smart home devices from Nest, Philips Hue, and SmartThings and can control them via voice commands. The device has interchangeable covers and comes with Google Assistant, which is an AI assistant that improves two-way conversations.
#AllAboutVoice A New Era with New Business OpportunitiesTim Kahle
1) A new document discusses opportunities in voice technology, noting over 1 billion voice-enabled devices in 2018 and predictions that 50% of searches will be via voice by 2020.
2) It recommends focusing on voice for use cases where the context can be clearly defined and results are "voice compatible", allowing speech to perform the intended action.
3) Key industries for voice integration include media/entertainment, education, gaming, and automotive. Media companies' audio expertise and ability to create voice personalities could help brands. Education is well-suited due to knowledge, trivia, and passive learning uses. Gaming leverages voice/communication and could create new concepts; automotive involves connected, voice-controlled
Google Home is a smart speaker developed by Google that uses Google Assistant to respond to voice commands. It allows users to control smart home devices like lights, thermostats, and more through voice. Google collects user data from Google Home to personalize ads. While it faces competition from Amazon Echo, Google Home has advantages like integration with more smart home devices and Google's search capabilities. It is expected to succeed due to improvements like multi-user support.
There are a few main reasons why we think Google Home will eventually win and it all comes back to data. The main aspects to consider are: how much data do you have access to, what can you do with it, and how easy is it to access.
The world of SEO as we know it is drastically changing. The rise of content marketing, the new consumer decision journey, and Google's ever-evolving landscape are changing the way we think about search, social, content, and consumers. Check out this look forward into the future of SEO and content marketing.
The document discusses the future of content marketing. It notes that changes in technology and digital accessibility have forever changed consumerism and marketing. Specifically, it highlights the growth of smartphones and mobile usage, increased online searches and social media participation. It also explores how this shift has impacted the consumer decision journey. The document then examines how these changes have disrupted traditional media companies and journalism. It discusses several emerging trends in content marketing, including the rise of big data and its applications in profiling, programmatic advertising, native advertising, retargeting, and the convergence of online and offline activities. Brands adopting content marketing strategies and the growing role of influencers are also covered.
Fiksu presentation at Mobile Marketing Summit: Tapping the hidden power of ap...Fiksu
This document discusses strategies for mobile app marketing during the 2013 holiday season. It begins by introducing the presenter and event. It then provides data on past holiday seasons showing spikes in mobile app usage and engagement in November and December. It suggests focusing marketing efforts on these months to gain new users and updates apps for additional user sessions. Finally, it recommends timing app updates and store approvals strategically to avoid approval delays over the holiday period.
BrandContent went on a mission to discover the inner workings of Google's newest device 'Google Home'.
We wanted to explore how it ranks content, decides on what is the best and most accurate information for the question asked, and what little secrets may have been programmed into it.
Our investigation will help us mould our content for the future of voice recognition technology and artificiual intelligence inventions.
REALTOR on the Go: Taking Your Real Estate Business MobileMaura Neill
It’s no secret that today’s real estate world is fast-paced: buyers and sellers no longer want to wait to get information – they want it now. Agents need to have the right tools at their fingertips in order to meet the demands of our now technology-dependent industry. This course outlines the tools agents can use today to take their office mobile, to be as effective and efficient in the field as they are at their desks. Attendees will leave the class with the knowledge and tools necessary to take their business to the next level, to truly take their business mobile – whether they are solo agents, team members, or team leaders. From over 35 mobile applications that are free (or almost free) and can save not only money but also time to creating a “roaming office,” a comfortable and productive place to conduct business with your clients, in your car or wherever you are! The main goal: making your life less complicated and less stressful and making every transaction easier on you and your clients.
Internet of Things & The Future of Content Marketing iAcquire
The Internet of Things is Here...
Big Data, Content Marketing, Native Advertising, Retargeting, Offline Convergence, and Influencers are changing the game.
From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Nick Wilsdon, Search Product Owner, Vodafone.
This document discusses how businesses can optimize for voice search. It begins by noting that voice searches are growing rapidly as voice assistants become more common. It then provides tips for voice search optimization, including making websites load quickly, using HTTPS, writing concise and easy to understand content, embedding long-tail keywords, and including questions in optimizations. The document stresses optimizing for local searches using location-based phrases and keeping local business data like hours and services accurate on platforms like Google My Business.
Google announced new hardware products including the Pixel 2 smartphone, Google Home Mini and Max smart speakers, Pixel Buds headphones, and Google Clips camera. The Pixel 2 enhances the Google Assistant with features like visual search with Lens and augmented reality. Voice Match on the Google Home allows for personalized Assistant responses based on individual voices. Pixel Buds seamlessly integrate the Assistant for touchless control and real-time language translation. Google Clips is a camera that uses machine learning to automatically take short video clips of people and pets.
How does an Irish coffee sound about now? If you wanted to enjoy one right now, and didn’t know where to go, would you type a query into a search engine, or speak into your smart phone?
LUON WassUp recap - mar 2014 - 1. the search landscapeLUON
1. The social, mobile and search worlds are colliding as major players like Google, Facebook, and Pinterest try to expand their markets.
2. Google is moving towards more semantic, conversational search capabilities with products like Google Now and its Hummingbird algorithm update. This shift away from keyword-focused search impacts traditional SEO approaches.
3. While Bing looks for ways to gain market share from Google, Facebook is entering search through features like Graph Search and Pinterest is exploring visual search through image recognition technology.
Presenters:
Brian Moffett, COO, National Public Media
Joel Sucherman, VP, New Platform Partnerships, NPR
Tamar Charney, Managing Director for Personalization and Curation
Leaders from NPR digital media, programming and corporate sponsorship offer practical tips on designing for a voice-activated world – sharing best practices in designing UX and content for an experience that’s not leading with a screen, and insight into learnings from NPR, The Smart Audio Report research and NPR’s work with sponsors.
SearchLeeds, Tom Anthony 'The next trilion searches: Intelligent personal ass...Branded3
Distilled's Tom Anthony looks at 'The next trilion searches: Intelligent personal assistants' in his presentation for SearchLeeds 2016. With a degree in Computer Science Tom works on a variety of secret projects at Distilled from developming novel forms of reporting to trying to predict which new technologies will impact the Search Industry.
Developing a voice experience for your brand or business. Advances in speech recognition, language processing and machine learning are converging to enable voice user interfaces. We are transitioning from touch to voice and it has significant implications for marketing.
Top AI virtual assistants for 2021 are Siri, Cortana, Google Assistant, Alexa, Bixby, DataBot, Lyra, Hound, Youper, and Robin, etc. Read more about AI Assistant.
The document discusses trends in personalization and chatbots in marketing. It provides an overview of what chatbots are, their advantages for brands, and examples of brands successfully using chatbots. It also discusses what personalization is, its benefits for consumers and brands, and examples of brands implementing personalization strategies. The document analyzes these trends and strategies that various agencies have used in their own campaigns.
In this issue of the People’s Insights monthly briefs, we cover three big innovations launched by Apple, Amazon and Google; three new approaches to Black Friday from TD Bank, Santander Bank and Patagonia; and two examples of upcycling by Southwest Airlines and Ben & Jerry’s ice cream. As a bonus, we also take a quick look at the immensely popular podcast Serial – which mashes-up different types of storytelling.
Here’s an overview of the examples featured in this report:
• Apple Pay – Simplifying mobile payments
• Amazon Echo – Virtual assistant for your home
• Google Inbox – A new way to Gmail
New approaches to Black Friday
• Santander Bank’s Black Tea Friday
• Patagonia and Yerdle’s Worn Wear swap parties
Upcycling & Paying it Forward
• Southwest Airlines’s Project LUV Seat
• Ben & Jerry’s The Chunkinator
Bonus! A new way to tell stories
• Serial Podcast
We’d love to hear your take on these approaches. Do share your thoughts with us at @PeoplesLab on Twitter. You can also reach out to us on Twitter @msl_group.
The document discusses the rise of voice technology and its current landscape. It finds that while voice usage is still skewed towards younger, male, affluent demographics, 37% of smartphone users use voice monthly. The top reasons for using voice are that it is convenient, simple, and faster than typing. Currently most voice interactions are for specific tasks like playing music or getting weather, but as assistants become more intelligent, voice may be used for more exploratory interactions. The key players in voice are Amazon with Alexa, Google with Assistant, and Apple with Siri, though no single platform dominates yet.
The document discusses the future of content marketing. It notes that changes in technology and digital accessibility have forever changed consumerism and marketing. Specifically, it highlights the growth of smartphones and mobile usage, increased online searches and social media participation. It also explores how this shift has impacted the consumer decision journey. The document then examines how these changes have disrupted traditional media companies and journalism. It discusses several emerging trends in content marketing, including the rise of big data and its applications in profiling, programmatic advertising, native advertising, retargeting, and the convergence of online and offline activities. Brands adopting content marketing strategies and the growing role of influencers are also covered.
Fiksu presentation at Mobile Marketing Summit: Tapping the hidden power of ap...Fiksu
This document discusses strategies for mobile app marketing during the 2013 holiday season. It begins by introducing the presenter and event. It then provides data on past holiday seasons showing spikes in mobile app usage and engagement in November and December. It suggests focusing marketing efforts on these months to gain new users and updates apps for additional user sessions. Finally, it recommends timing app updates and store approvals strategically to avoid approval delays over the holiday period.
BrandContent went on a mission to discover the inner workings of Google's newest device 'Google Home'.
We wanted to explore how it ranks content, decides on what is the best and most accurate information for the question asked, and what little secrets may have been programmed into it.
Our investigation will help us mould our content for the future of voice recognition technology and artificiual intelligence inventions.
REALTOR on the Go: Taking Your Real Estate Business MobileMaura Neill
It’s no secret that today’s real estate world is fast-paced: buyers and sellers no longer want to wait to get information – they want it now. Agents need to have the right tools at their fingertips in order to meet the demands of our now technology-dependent industry. This course outlines the tools agents can use today to take their office mobile, to be as effective and efficient in the field as they are at their desks. Attendees will leave the class with the knowledge and tools necessary to take their business to the next level, to truly take their business mobile – whether they are solo agents, team members, or team leaders. From over 35 mobile applications that are free (or almost free) and can save not only money but also time to creating a “roaming office,” a comfortable and productive place to conduct business with your clients, in your car or wherever you are! The main goal: making your life less complicated and less stressful and making every transaction easier on you and your clients.
Internet of Things & The Future of Content Marketing iAcquire
The Internet of Things is Here...
Big Data, Content Marketing, Native Advertising, Retargeting, Offline Convergence, and Influencers are changing the game.
From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Nick Wilsdon, Search Product Owner, Vodafone.
This document discusses how businesses can optimize for voice search. It begins by noting that voice searches are growing rapidly as voice assistants become more common. It then provides tips for voice search optimization, including making websites load quickly, using HTTPS, writing concise and easy to understand content, embedding long-tail keywords, and including questions in optimizations. The document stresses optimizing for local searches using location-based phrases and keeping local business data like hours and services accurate on platforms like Google My Business.
Google announced new hardware products including the Pixel 2 smartphone, Google Home Mini and Max smart speakers, Pixel Buds headphones, and Google Clips camera. The Pixel 2 enhances the Google Assistant with features like visual search with Lens and augmented reality. Voice Match on the Google Home allows for personalized Assistant responses based on individual voices. Pixel Buds seamlessly integrate the Assistant for touchless control and real-time language translation. Google Clips is a camera that uses machine learning to automatically take short video clips of people and pets.
How does an Irish coffee sound about now? If you wanted to enjoy one right now, and didn’t know where to go, would you type a query into a search engine, or speak into your smart phone?
LUON WassUp recap - mar 2014 - 1. the search landscapeLUON
1. The social, mobile and search worlds are colliding as major players like Google, Facebook, and Pinterest try to expand their markets.
2. Google is moving towards more semantic, conversational search capabilities with products like Google Now and its Hummingbird algorithm update. This shift away from keyword-focused search impacts traditional SEO approaches.
3. While Bing looks for ways to gain market share from Google, Facebook is entering search through features like Graph Search and Pinterest is exploring visual search through image recognition technology.
Presenters:
Brian Moffett, COO, National Public Media
Joel Sucherman, VP, New Platform Partnerships, NPR
Tamar Charney, Managing Director for Personalization and Curation
Leaders from NPR digital media, programming and corporate sponsorship offer practical tips on designing for a voice-activated world – sharing best practices in designing UX and content for an experience that’s not leading with a screen, and insight into learnings from NPR, The Smart Audio Report research and NPR’s work with sponsors.
SearchLeeds, Tom Anthony 'The next trilion searches: Intelligent personal ass...Branded3
Distilled's Tom Anthony looks at 'The next trilion searches: Intelligent personal assistants' in his presentation for SearchLeeds 2016. With a degree in Computer Science Tom works on a variety of secret projects at Distilled from developming novel forms of reporting to trying to predict which new technologies will impact the Search Industry.
Developing a voice experience for your brand or business. Advances in speech recognition, language processing and machine learning are converging to enable voice user interfaces. We are transitioning from touch to voice and it has significant implications for marketing.
Top AI virtual assistants for 2021 are Siri, Cortana, Google Assistant, Alexa, Bixby, DataBot, Lyra, Hound, Youper, and Robin, etc. Read more about AI Assistant.
The document discusses trends in personalization and chatbots in marketing. It provides an overview of what chatbots are, their advantages for brands, and examples of brands successfully using chatbots. It also discusses what personalization is, its benefits for consumers and brands, and examples of brands implementing personalization strategies. The document analyzes these trends and strategies that various agencies have used in their own campaigns.
In this issue of the People’s Insights monthly briefs, we cover three big innovations launched by Apple, Amazon and Google; three new approaches to Black Friday from TD Bank, Santander Bank and Patagonia; and two examples of upcycling by Southwest Airlines and Ben & Jerry’s ice cream. As a bonus, we also take a quick look at the immensely popular podcast Serial – which mashes-up different types of storytelling.
Here’s an overview of the examples featured in this report:
• Apple Pay – Simplifying mobile payments
• Amazon Echo – Virtual assistant for your home
• Google Inbox – A new way to Gmail
New approaches to Black Friday
• Santander Bank’s Black Tea Friday
• Patagonia and Yerdle’s Worn Wear swap parties
Upcycling & Paying it Forward
• Southwest Airlines’s Project LUV Seat
• Ben & Jerry’s The Chunkinator
Bonus! A new way to tell stories
• Serial Podcast
We’d love to hear your take on these approaches. Do share your thoughts with us at @PeoplesLab on Twitter. You can also reach out to us on Twitter @msl_group.
The document discusses the rise of voice technology and its current landscape. It finds that while voice usage is still skewed towards younger, male, affluent demographics, 37% of smartphone users use voice monthly. The top reasons for using voice are that it is convenient, simple, and faster than typing. Currently most voice interactions are for specific tasks like playing music or getting weather, but as assistants become more intelligent, voice may be used for more exploratory interactions. The key players in voice are Amazon with Alexa, Google with Assistant, and Apple with Siri, though no single platform dominates yet.
Why Should Retailers Invest in Digital Voice Assistants?Colleen Rodericks
- Digital voice assistants like Amazon Alexa and Google Home are becoming increasingly popular, with 65% of owners saying they cannot go without one. Their use is expected to grow significantly in coming years.
- Voice is becoming a preferred interface for many consumers and will disrupt retail. Smart speakers are used daily for tasks like shopping, entertainment, and getting information, with the average order value for voice shopping being between $50-200.
- Retailers should view voice as a strategic selling channel and develop a voice shopping strategy to tap into this growing market. Partnering with companies like Amazon and Google on voice initiatives can help retailers succeed with voice.
Why Should Retailers Invest in Digital Voice AssistantsTheAppLabb
Voice is a strategic selling channel for retailers! It’s a platform that is undeniable – with huge user adoption across several age groups, high satisfaction ratings amongst users (65% said they can’t go back to a life without a smart speaker) and real stickiness (using it multiple times a day). It's projected to be a $3.5 billion dollar industry by 2021.
Intelligent Personal Assistants & New Types of SearchTom Anthony
A quick look at some of the new types of queries we may see as Intelligent Personal Assistants (IPAs) take off, and which provide a big future opportunity in post-PageRank search.
Voice Search: How Will it Affect Search Marketers in 2017?Clark Boyd
Voice search is becoming increasingly popular, driven by devices like Amazon Echo and Google Home. While still in early stages, voice search accounted for about 20% of mobile searches in 2017. Major tech companies are investing heavily in digital assistants to gain an advantage in this emerging area. The growth of voice search will likely impact search marketing by increasing "instant answers" directly from search engines rather than websites, and emphasizing local search results. It remains unclear how paid search will be affected when queries are answered without displaying search engine results pages.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
2. Editor's column
Kateryna Shapran
Junior Specialist in the Strategic Department, Zenith Agency
Mariia Velychko
Strategy Director, Zenith Agency
Dear readers,
In the modern world, when people are surrounded by
innumerable information, technologies that make life easier and
allow finding answers to questions quickly and without
extraneous "noise" are becoming especially popular. Exactly this
technology becomes the voice search, which is actively gaining
popularity and for many people has already become even more
in demand than the usual one.
From this issue, you will not only learn about what a voice
search is, but you will also see the possibilities of using it for
brands. And also we will look together into the future to find out
what will happen next.
Enjoy
Dear readers,
Technology is evolving at a great pace and some things that we
found of no great value and convenience for us are soon
becoming mainstream.
That is now happening with the voice search, rapidly gaining the
number of users in the countries with the corresponding devices
available. That means that both at home and on the go, voice is
the most convenient choice to make a query and give a
command.
Soon our market will embrace the new technology and it would
be a good idea to become familiar with it a little earlier)
Have a great time reading!
4. About
Voice search is a set of technologies that enable people to look for information online
and complete certain tasks saying terms aloud rather than typing them into
a search field.
Although designed to be a software application, voice search also may be
used as a service by smartphones and other small Web-enabled devices.
Voice search applications include:
• Making search engine queries
• Clarifying specifics of the request
• Requesting specific information, such as a stock quote or sports score
• Launching programs and selecting options
• Searching for content in audio or video files
• Voice dialing
5. 25% of 16-24s use voice search
on mobile” via Global Web Index
1 in 4 shoppers used voice assistants
in their holiday shopping during
the 2017 season according to CTA
via Hubspot
45% of those who have used AI
personal assistants said they’ve used
Siri. 33% have used Google Now. 27%
used Microsoft’s Cortana. 10% have used
Amazon Echo or Alexa via AYTM
1 in 2 use voice technology on their
smartphone, 1 in 3 voice technology
users use voice technology daily
via ComScore
In May 2016, 1 in 5 searches on an
Android app in the USA were
through speech according to KPCB
About
Google voice search queries in 2016
are up 35x over 2008 according to
Google trends via Search Engine Watch
6. Voice technology is revolutionizing the way we live. People are choosing voice
because it saves them time
Reasons to use
.
Voice search
represented 20% of
queries on Google’s
mobile app
One of 10
searches on that
platform are voice
searches.
MindMeld’s 2016 Intelligent Voice
Assistants Research Report breaks down
the primary reasons consumers use
voice:
61% – Useful when hands / vision
occupied
30% – Faster results
24% – Difficulty typing on certain devices
22% – They’re fun/cool
12% – To avoid confusing menus
1% – Other
The survey also reveals the most
frequent settings for use of voice-
assisted search: home (43%), car (36%),
on the go (19%). Work comprises the
remaining usage.
7. Main players
.There are 4 main players: Google, Amazon, Microsoft and Apple. Each of the players launched their own voice recognition
software, and most of them have released their own voice assistant hardware. All of them make it possible for developers to
connect their technologies to third-party applications and devices
Apple
Software: Siri
Devices: HomePod, iPhones, iPods,
AirPods, Mac Computers, Apple Watch,
Apple TV
Search Engine: Google, previously Bing
from Microsoft (will maintain its default
position for a few areas, including image
search results in Siri, on iOS search and in
Spotlight on the Mac)
Initially released as an app for iOS in 2010,
Siri was then acquired by Apple and
integrated into Apple products from 2011.
The technology relies on machine learning,
enabling Siri’s answers to adapt to each user
over time.
Microsoft
Software: Cortana
Device: Windows Computers
Search Engine: Bing
Microsoft first released Cortana in April 2014.
Cortana can complete actions such as
setting reminders and answering voice
queries using information from Microsoft’s
search engine, Bing.
8. Main players
.
Amazon
Software: Alexa
Devices: Echo, Echo Dot, Echo Show, Alexa
App for smartphones
Search Engine: Bing
In November 2014, Amazon launched the
Echo home device and its virtual assistant,
Alexa. Alexa has a number of functions,
referred to as ‘skills’, such as the ability to
play music from connected apps, manage
events in calendar apps, manage alarms,
view shopping lists, etc.
Google
Software: Google Assistant
Devices: Google Home & Google Home
Mini, Android smartphones and other Android
devices
Search Engine: Google Search
Google released their voice-enabled virtual
assistant in May 2016. Available on mobiles
and home devices such as Google Home, it
can engage in two-way conversations, unlike
the Google Now app. Users can activate the
Google Assistants by saying “OK Google” or
“Hey Google”, or pressing a button to then
record their voice query.
9. Cases
Ask Stubb
If your idea of heaven is standing at the grill, you’re probably familiar with Stubb’s line of barbeque sauce. Now, you can enable the brand’s Alexa
skill, Ask Stubb, to up your grilling game. Not only can you get great recipe ideas and tips – they’re from good ol’ Stubbs, himself. Here’s a
sample tip: “Don’t ever put ribs on top of each other. You have to allow space for the heat to penetrate.”
When you hear his voice, you can just tell that he knows what he’s talking about. And it makes for a more genuine user experience
Click to play
10. Cases
Ask Purina
Dog lovers are always looking for insights into various dog breeds, especially if they’re trying to decide which type of furry friend to add to their
households. The Ask Purina skill can give specifics about different types of dogs and let you search with filters to find breeds that are
hypoallergenic, good with kids or other pets, don’t shed, or are a specific size.
It would be a better skill if they’d use a recorded voice and some background music. But the information is thorough, which shows that Purina did
a fine job at anticipating its audience’s questions. And that’s the hallmark of successful skill content.
Click to play
11. Cases
Burger King
With an estimated $135 million in earned media and a top creative award at Cannes Lions, the fast food chain's device-hijacking stunt asked:
What happens when an ad disrupts technology?
Click to play
12. Cases
Campbell's
CPG company created branded “skills” for Amazon’s Echo device in 2015. Campbell’s worked with the digital agency Rain on the project, which
allows Echo users to ask for recipes from “Campbell’s Kitchen,” which is the company’s portal for cooking-related content
Click to play
13. Future
We are likely to see
image-based search
complement voice,
allowing for a richer
way of interacting with
AI assistants
Young people are much better at using voice search than we are. Kids use more natural phrasing when searching online,
whereas adults are used to typing truncated queries into Google. It’s an interesting issue to think about and an important
consideration for marketers. As well as now marketers’ new strategies will need to include how to pitch a new software
product that can now be marketed – literally – through its own voice
As more people start
using voice search
and it becomes more
“normal,” the
percentage of the
population using voice
search will also climb
For businesses and
retailers, it will only
become more vital that
their business information
is up-to-date (location,
opening hours, contact
information) because the
easier it is to use voice
search while out and
about, the more people
will use it
Gartner predicts that
by 2020, 30 percent of
our browsing sessions
will be voice
conductedVoice commerce sales
predicted to reach $40
billion
Sites with the sort of
content that answers
common questions
accurately and concisely
are more likely to be the
ones providing the
answers to those
questions
14. Future
Amazon Alexa and Google Assistant are
coming to Xbox One
Microsoft was working on Alexa support for
Xbox One, complete with voice control support
via compatible Amazon Echo speakers. Now
there’s hard evidence that not only shows Alexa
support is coming, but also support for Google
Assistant. In upcoming Xbox One builds, the
Kinect & Devices menu should have a new
"Digital Assistants" section, which lets you
enable Alexa, Google Assistant, and Cortana,
for use on your Xbox One. It then directs you to
install the Xbox skills app for those respective
platforms to get connected. The full range of
features for those assistants remains unknown,
but it could bring back many of the voice-
assisted features abandoned Kinect users are
yearning for.
16. • To target the most relevant TA which feeds their cats with industrial food
• Using data powered approach for Gourmet special project, we have increased
conversion rate from 2% to 15% by Data strategy activation
Gourmet Data Strategy
Results
Execution
Idea
Objectives
We had already created the social network for cat fans. There cat owners could
exchange their recipes for love, and also share other interesting content. These
were called Love recipes.
After the success, data management was enhanced to build individual view of the
consumer (PCE) and increase Paid media effectiveness. We chose and targeted
TA based on the consumer’s data of those, who interacted with our content,
building look alike audiences as part of the strategy.
Based on the idea of activation - way of showing owner’s gratitude to pets and to
express the feelings of cat owners on how to receive mutual love from the cat –
we had the challenge to optimize the campaign according to the data gathered
17. • Inform about new collection Puma En Pointe
• Maximize TA reach
• 23 000 article views (+122% from planned)
• Almost 1 221 000 button static impressions (+74% from planned)
• Engagement statistic shows deep involvement with more than 3.5
minutes per user and low average bounce rate – 20.83%
Puma En Pointe
Results
Execution
Idea
Objectives
To visualize the stories of our opinion leaders we used long-reads on the site
Buro24/7.ua that corresponds with our TA., focusing on trends, sport and lifestyle
information. For the entire period of the special project we had media support on
the site. Additionally, FB promo-posts were created to further expand project’s
reach.
To inform our female TA about the new product and natively show the product and
its best features we chose to use opinion leaders that can inspire our TA with their
stories, staying relevant to current trends.
Click to play
18. • Build product awareness
• Strengthen brand perception as premium based on natural ingredients
• Stimulate trial of new product
• TA coverage– 1 348 144* unique users (90,86% from all TA)
• VTR 33% vs benchmark 24,4%
• AdRecall - 68,1% best in class
• Purchase Intent -13,8% best in class
• Total volume of "Order a sampler" conversions - 5032
*Zenith Estimation based on Google Unique Reach report , Facebook data,
TNS, GDE
Vichy Mineral 89
Results
Execution
Idea
Objectives
TA was segmented into groups according to their lifestyle + Vichy lovers (brand
loyalists). Based on that, the creative message was shown with precise targeting
on selected groups of women, building the holistic story for each individual with
our message. There were 2 stages: awareness campaign (YouTube, social
networks) and performance, were women were proposed to try/order the new
product for those who contacted with our message previously.
Brand audience is quite wide – F 25-45, but among them are different women with
different interests. That means that our TA within itself will have different level of
interest in the product. Moreover, the product is offered at a price that is not
affordable for every women, being dermocosmetics brand. We needed unique and
relevant approach to finding an audience with the highest potential of interest for
the new product – with the help of TA segmentation.
Click to play
19. Publicis Brazil tackles a pervasive gender stereotype
head-on in its new spot for Heineken, “The Cliché.”
The three-minute online spot opens with the question,
“What if you had the perfect excuse to watch the match
without your girlfriend?” as a group of men open menus
at a restaurant one week before the UEFA Champions
League Final in Milan while having dinner with their
significant others to find an enticing proposition. A card
inside the menu reads: “Would you like to be free to
watch the UEFA Champions League Final at a
Heineken party? Gift your lady a weekend at this spa.”
(Complete with a voucher for said spa, of course).
Each of the guys finds a way to suggest the proposition
to his girlfriend, with one guy even claiming he “bought”
her a gift. this isn’t just a simple giveaway and the guys
at the UEFA Champions League Final Heineken party
are in for a surprise.
Cannes Lions 2017 Case
Click to play