1) Canadians are increasingly using voice technology, with usage up 42% from 2018. However, English Canadians use it more than French Canadians due to lack of services in French.
2) While voice is seen as convenient for tasks like playing music, concerns over privacy and lack of trust prevent many from using it.
3) For brands, it is important to consider how consumers search for information in both text and voice formats.
The document discusses trends in technology usage and media consumption among youth and young adults in North America based on research from Youthography, a marketing agency. Some key findings include:
- Canadians aged 14-34 spend more time online than watching TV, with social networking and listening to music being top online activities.
- Mobile phone ownership is high, though traditional phones are still more common than smartphones. Texting is the most used mobile feature.
- Video games and online/streaming content are very popular forms of entertainment. Younger demographics are early adopters of new technologies.
THE NIELSEN TOTAL AUDIENCE REPORT: Q2 2016Filipp Paster
The Nielsen Total Audience Report is designed to enable the industry to track changes in media usage. We have consistently reported that overall usage has increased–that a major effect of new devices and services is additive to consumer’s total time spent with media. We have also shown how usage of individual devices and platforms has changed over time as the media landscape continues to evolve.
This iteration of the Nielsen Total Audience Report focuses on the media channel choices within the many different platforms consumers have at their disposal and the amount they routinely turn to.
An IPA and Newsworks seminar using TouchPoints 5 to demonstrate the value of newsbrand readers and showing how, with TouchPoints, advertisers can reach them on the best platform, at the right time, in the ideal frame of mind.
Fluid Communication Channels and the Marketing and Communications 'Ideas Boom'Jo Scard
The recent ‘ideas boom’ in marketing and communications in Australia highlights the need to revolutionise communications, moving beyond traditional channels to more fluid ones to suit the intended audience.
Presentation by Jo Scard from Fifty Acres at the National Public Sector Marketing and Communications Summit in Canberra on August 23, 2016.
Links:
PEW Social Media Usage Study: 2005-2015: http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/
Cisco report: http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf
Chewbacca Mom: https://www.facebook.com/candaceSpayne/videos/10209653193067040/
Inigo Montoya GIF: http://gph.is/24GRaaP
NT News tweet: https://twitter.com/TheNTNews/status/763133836871905281
Antarctic Ocean Alliance Facebook post: https://www.facebook.com/AntarcticOceanAlliance/posts/1192226690834583
Coca Cola Chok Chok: https://www.youtube.com/watch?v=pEDsERv-
rFA
Magnum Pleasure Hunt: https://www.youtube.com/
watch?v=LD4uiqejOLg
In a study focused on creativity, we surveyed 2,587 members of the U.S. general population to better understand how often people create, how they are creating content, the limiting factors impacting their creativity and what mobile app features would encourage them to create.
With more than ten years of experience in creating, producing, distributing, tracking and promoting Public Service Announcements (PSAs), we (Williams Whittle) consider ourselves experts in this specialized media. Last year, we developed and launched a survey to our public service contacts at TV and radio stations around the country. For years, we’ve spouted off anecdotal evidence to many of the questions asked in the survey, but lacked the data to support it. Now in our second year, the survey is showing distinct trends in this evolving marketing vehicle.
The document discusses how viewers are increasingly consuming video content on devices other than TVs, such as smartphones, laptops, and tablets. It finds that TV viewership has declined 13% globally in the past year as viewers shift to watching content on connected devices. Media companies must adapt to this change by developing content that can be shared across multiple screens. While reports of TV's demise are premature, the way people watch content is undergoing profound changes. Media companies must enhance their digital capabilities to better understand consumer behaviors and tailor their offerings accordingly across different devices to remain competitive against new digital entrants.
The Who, What, Why and When of 2019’s ConsumersRay Poynter
In this session, Jeff Tsui, Managing Director of Lightspeed Greater China, shares information on The Who, What, Why and When of 2019’s Consumers.
Jeff explores ways we can better understand changing audiences today and in the future.
Key points
- Look at online consumer behaviour data, who’s buying what and how, as well as looking at personality profiling and how we can build a richer understanding of audiences through this approach.
- Discuss how to reach this audience and how to talk to them in an engaging way to achieve considered responses from real consumers.
- Showcase ways to leverage new technology and data sources, including a tangible example of using Chatbots in research.
The document discusses trends in technology usage and media consumption among youth and young adults in North America based on research from Youthography, a marketing agency. Some key findings include:
- Canadians aged 14-34 spend more time online than watching TV, with social networking and listening to music being top online activities.
- Mobile phone ownership is high, though traditional phones are still more common than smartphones. Texting is the most used mobile feature.
- Video games and online/streaming content are very popular forms of entertainment. Younger demographics are early adopters of new technologies.
THE NIELSEN TOTAL AUDIENCE REPORT: Q2 2016Filipp Paster
The Nielsen Total Audience Report is designed to enable the industry to track changes in media usage. We have consistently reported that overall usage has increased–that a major effect of new devices and services is additive to consumer’s total time spent with media. We have also shown how usage of individual devices and platforms has changed over time as the media landscape continues to evolve.
This iteration of the Nielsen Total Audience Report focuses on the media channel choices within the many different platforms consumers have at their disposal and the amount they routinely turn to.
An IPA and Newsworks seminar using TouchPoints 5 to demonstrate the value of newsbrand readers and showing how, with TouchPoints, advertisers can reach them on the best platform, at the right time, in the ideal frame of mind.
Fluid Communication Channels and the Marketing and Communications 'Ideas Boom'Jo Scard
The recent ‘ideas boom’ in marketing and communications in Australia highlights the need to revolutionise communications, moving beyond traditional channels to more fluid ones to suit the intended audience.
Presentation by Jo Scard from Fifty Acres at the National Public Sector Marketing and Communications Summit in Canberra on August 23, 2016.
Links:
PEW Social Media Usage Study: 2005-2015: http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/
Cisco report: http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf
Chewbacca Mom: https://www.facebook.com/candaceSpayne/videos/10209653193067040/
Inigo Montoya GIF: http://gph.is/24GRaaP
NT News tweet: https://twitter.com/TheNTNews/status/763133836871905281
Antarctic Ocean Alliance Facebook post: https://www.facebook.com/AntarcticOceanAlliance/posts/1192226690834583
Coca Cola Chok Chok: https://www.youtube.com/watch?v=pEDsERv-
rFA
Magnum Pleasure Hunt: https://www.youtube.com/
watch?v=LD4uiqejOLg
In a study focused on creativity, we surveyed 2,587 members of the U.S. general population to better understand how often people create, how they are creating content, the limiting factors impacting their creativity and what mobile app features would encourage them to create.
With more than ten years of experience in creating, producing, distributing, tracking and promoting Public Service Announcements (PSAs), we (Williams Whittle) consider ourselves experts in this specialized media. Last year, we developed and launched a survey to our public service contacts at TV and radio stations around the country. For years, we’ve spouted off anecdotal evidence to many of the questions asked in the survey, but lacked the data to support it. Now in our second year, the survey is showing distinct trends in this evolving marketing vehicle.
The document discusses how viewers are increasingly consuming video content on devices other than TVs, such as smartphones, laptops, and tablets. It finds that TV viewership has declined 13% globally in the past year as viewers shift to watching content on connected devices. Media companies must adapt to this change by developing content that can be shared across multiple screens. While reports of TV's demise are premature, the way people watch content is undergoing profound changes. Media companies must enhance their digital capabilities to better understand consumer behaviors and tailor their offerings accordingly across different devices to remain competitive against new digital entrants.
The Who, What, Why and When of 2019’s ConsumersRay Poynter
In this session, Jeff Tsui, Managing Director of Lightspeed Greater China, shares information on The Who, What, Why and When of 2019’s Consumers.
Jeff explores ways we can better understand changing audiences today and in the future.
Key points
- Look at online consumer behaviour data, who’s buying what and how, as well as looking at personality profiling and how we can build a richer understanding of audiences through this approach.
- Discuss how to reach this audience and how to talk to them in an engaging way to achieve considered responses from real consumers.
- Showcase ways to leverage new technology and data sources, including a tangible example of using Chatbots in research.
The future is voice activated by Luis Estebanbertram_welink
The document discusses the results of a survey on voice assistant usage in Spain, finding that over half of respondents had used a voice assistant, with the main benefits cited as convenience, time savings, and ease of use. It also notes that voice assistants are most commonly used on smartphones for tasks like getting information, though there is strong interest in expanding their integration into other devices and functions. Most respondents planned to maintain or increase their future use of voice assistants.
Dont Skip Day Micro-moments - Cosmin Nastasa2Performant
This document discusses how consumers use smartphones throughout the day and make purchasing decisions. It shows that consumers check their phones for messages and notifications frequently throughout the day and often have their phones within easy reach or at their bedside at night. The document also discusses "micro-moments" where consumers turn to their phones to solve problems, make progress on goals, or find ideas. It advocates optimizing the customer experience across the entire purchase journey on both mobile and desktop to better meet consumer needs and drive conversions.
The document discusses key insights from interviews with leaders of brands that consistently rank high in simplicity. Some common themes that emerged:
- Simplicity requires focus on the customer above all else and trusting employees to deliver great experiences.
- Organizational culture must value simplicity, with minimal policies and management empowering passion.
- Leaders must distill complex topics into simple, easy to understand answers and stories without losing precision.
- Delivering simplicity is challenging and goes against human nature but yields higher customer loyalty and lifetime value.
- 9 out of 10 companies recognize the importance of voice-enabled experiences and plan to increase investment in voice technology.
- While few organizations currently offer comprehensive voice services, almost all expect to offer basic voice-enabled skills or actions within the next two years, with more than 40% planning releases in 2019.
- The top priority for brands is developing voice services for search, followed by making purchases, checking orders, and offering promotions, with most aiming to release their high-priority services this year.
The document discusses the evolution and impact of the internet over time. It notes that global internet access has grown exponentially from 413 million users in 2000 to an projected 90% of the world's population having access by 2030. Video consumption also dominates internet traffic, estimated to be 82% of content. As connectivity and speeds increase, more services and functions become internet-reliant, ranging from communication to transportation to retail to education. Developing areas stand to gain significant economic opportunities through improved web access.
Digital Day 2017: Katarzyna Paliwoda - Mobile - building meaningful connectio...IAB Serbia
Over the last few years, we have witnessed a genuine revolution—the world we live in has become mobile. It took television 67 years to reach over 1 billion people, but mobile achieved that in just 5 years. Now Facebook is visited by 1.23 billion people daily and 1.15 of them are using mobile platforms. We live in a mobile world where everyone has the most powerful medium in their pocket and access to personalized marketing—both for large global brands and local SMBs. Marketing has become democratized and now a small café and a global automobile manufacturer have the same opportunities to connect with consumers on Facebook. Brands and companies can build reach that was previously available only via TV, with exceptional targeting precision that allows them to reach real people.
Speaker: Katarzyna Paliwoda, Partner Central & Eastern Europe - Facebook
Event: Digital Day 2017 - Connected Shopper
Organised by IAB Serbia, May 2017
more info: www.digitalday.rs
Verizon Media - Identity decoded apac_master leave behindBeaudon McLaren
A Cookie Apocalypse, acronym-heavy government regulations and consumer sentiment are just some of the factors changing the way brands do business online in the very near future. We’ll deep dive on what these mean for digital identity - the ability for marketers to identify and target consumers. You’ll leave with actionable insights into how your business can get ahead in this new world of digital identity.
A short research report looking at the usage of voice assistants across the different generations in Australia. It includes data on recent usage, the impact of smart speakers on requests and common voice queries.
Social Lens Research teamed with MocoSpace and response:AI to conduct an in-depth analysis of current voice command usage. The study was fielded among the MocoSpace community, who are more likely than the general population to be diverse, mobile dominant and connect daily. The study looked at voice commands usage across devices (smartphones, smart speakers, smart TV, game consoles), locations, age groups, and ethnicities (Non-Hispanic Whites, Hispanics, African Americans). Stay tuned for additional study briefs!
For more about the study and to sign up for study alerts visit: www.sociallensresearch.com/voice
Southern SAWG 2015 - Doing it on the fly:Electronic devices on the farmLaughingStockFarm
This is our farms presentation on some of the tech innovations that have helped our small certified organic farm grow profitably.
laughingstockfarms@gmail.com
Dana Zezzo discusses how social networking can benefit promotional professionals. He explains that social media allows companies to stay connected with current clients, better understand customer needs, and find new prospects. Zezzo argues that using social networking sites like Facebook, LinkedIn, and YouTube can help brands build relationships, drive website traffic, and improve sales.
This document summarizes the key findings of a 2013 executive landscape study conducted by the Digital Health Coalition (DHC) regarding digital marketing strategies in the healthcare industry. The study involved an online survey of 60 member organizations across pharmaceutical, medical device, and healthcare agencies. The summary highlights that respondents believe the industry is behind competitors in areas like social media, mobile, and online video. It also identifies paid search, search optimization, and mobile content as top ROI drivers. Overall video is seen as an important strategy, but regulatory concerns pose a hurdle to greater adoption. The document provides insights on video platform use and metrics for judging online video success.
Why people use and engage with digital content globallyInSites on Stage
This document summarizes research into why people use and engage with digital content globally. It found that segmenting content engagement by "moments" rather than demographics provides more useful insights. Research identified 8 main types of content moments (Inspire, Be in the Know, Find Comfort, etc.). Content formats, topics and motivations vary significantly between these moments. The research also examined differences between countries and found content moments are driven more by human habits than culture. It showed how understanding these moments allows creating aligned content marketing programs that drive stronger brand affinity.
Razorfish Global Tech Summit 2015 - David Iudica, YahooRazorfish
The document discusses the rapid rise of smartphone dominance. It finds that within 5 years, 71% of users will rely primarily on their smartphones for digital activities. Currently, 18% of users are considered "smartphone dominant" but this will grow to 57% within 2-3 years as the behavior spreads to all demographics. Three factors will accelerate this shift: 1) developing experiences for larger screens like phablets that see the fastest growth, 2) improving cross-device experiences as many users multitask across devices, and 3) adapting to trends in app replacement and innovation to drive continued app usage. Marketers must recognize this mobile-first environment and create integrated, cross-device strategies using formats like native ads that work
Webinar Slides: Critical Steps to Keep your BSA Program CurrentPneuron
The Bank Secrecy Act (BSA) has caused dramatic operational change. Its objective and the substantial financial scrutiny on the ongoing cost of compliance and the draconian impacts of non-compliance have remained largely the same. However, the market and environment the BSA Officer operates in has changed markedly in the last few years. As a result, the execution and effective management of the BSA program needs to constantly evolve and align as the market, its adversaries and the financial institution change. This presentation provides BSA Officers, BSA teams and Regulators with a comprehensive overview of modern-day BSA programs and the tools needed to optimize them.
Customizable and area exclusive. Stay top of mind, foster trust and stand out from the competition. Includes email blog and social media content. Small monthly fee. pat@greatreachinc.com
Harness the Power of Podcasts: The 2019 Podcast Buying Guidecabana
Written with all kinds of brands in mind, the 2019 guide for podcast advertisers features case studies, Q&A with an ad ops expert, and insights into dynamic ad insertion.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
More Related Content
Similar to Voice in Canada - 2019 Mindshare Canada Study
The future is voice activated by Luis Estebanbertram_welink
The document discusses the results of a survey on voice assistant usage in Spain, finding that over half of respondents had used a voice assistant, with the main benefits cited as convenience, time savings, and ease of use. It also notes that voice assistants are most commonly used on smartphones for tasks like getting information, though there is strong interest in expanding their integration into other devices and functions. Most respondents planned to maintain or increase their future use of voice assistants.
Dont Skip Day Micro-moments - Cosmin Nastasa2Performant
This document discusses how consumers use smartphones throughout the day and make purchasing decisions. It shows that consumers check their phones for messages and notifications frequently throughout the day and often have their phones within easy reach or at their bedside at night. The document also discusses "micro-moments" where consumers turn to their phones to solve problems, make progress on goals, or find ideas. It advocates optimizing the customer experience across the entire purchase journey on both mobile and desktop to better meet consumer needs and drive conversions.
The document discusses key insights from interviews with leaders of brands that consistently rank high in simplicity. Some common themes that emerged:
- Simplicity requires focus on the customer above all else and trusting employees to deliver great experiences.
- Organizational culture must value simplicity, with minimal policies and management empowering passion.
- Leaders must distill complex topics into simple, easy to understand answers and stories without losing precision.
- Delivering simplicity is challenging and goes against human nature but yields higher customer loyalty and lifetime value.
- 9 out of 10 companies recognize the importance of voice-enabled experiences and plan to increase investment in voice technology.
- While few organizations currently offer comprehensive voice services, almost all expect to offer basic voice-enabled skills or actions within the next two years, with more than 40% planning releases in 2019.
- The top priority for brands is developing voice services for search, followed by making purchases, checking orders, and offering promotions, with most aiming to release their high-priority services this year.
The document discusses the evolution and impact of the internet over time. It notes that global internet access has grown exponentially from 413 million users in 2000 to an projected 90% of the world's population having access by 2030. Video consumption also dominates internet traffic, estimated to be 82% of content. As connectivity and speeds increase, more services and functions become internet-reliant, ranging from communication to transportation to retail to education. Developing areas stand to gain significant economic opportunities through improved web access.
Digital Day 2017: Katarzyna Paliwoda - Mobile - building meaningful connectio...IAB Serbia
Over the last few years, we have witnessed a genuine revolution—the world we live in has become mobile. It took television 67 years to reach over 1 billion people, but mobile achieved that in just 5 years. Now Facebook is visited by 1.23 billion people daily and 1.15 of them are using mobile platforms. We live in a mobile world where everyone has the most powerful medium in their pocket and access to personalized marketing—both for large global brands and local SMBs. Marketing has become democratized and now a small café and a global automobile manufacturer have the same opportunities to connect with consumers on Facebook. Brands and companies can build reach that was previously available only via TV, with exceptional targeting precision that allows them to reach real people.
Speaker: Katarzyna Paliwoda, Partner Central & Eastern Europe - Facebook
Event: Digital Day 2017 - Connected Shopper
Organised by IAB Serbia, May 2017
more info: www.digitalday.rs
Verizon Media - Identity decoded apac_master leave behindBeaudon McLaren
A Cookie Apocalypse, acronym-heavy government regulations and consumer sentiment are just some of the factors changing the way brands do business online in the very near future. We’ll deep dive on what these mean for digital identity - the ability for marketers to identify and target consumers. You’ll leave with actionable insights into how your business can get ahead in this new world of digital identity.
A short research report looking at the usage of voice assistants across the different generations in Australia. It includes data on recent usage, the impact of smart speakers on requests and common voice queries.
Social Lens Research teamed with MocoSpace and response:AI to conduct an in-depth analysis of current voice command usage. The study was fielded among the MocoSpace community, who are more likely than the general population to be diverse, mobile dominant and connect daily. The study looked at voice commands usage across devices (smartphones, smart speakers, smart TV, game consoles), locations, age groups, and ethnicities (Non-Hispanic Whites, Hispanics, African Americans). Stay tuned for additional study briefs!
For more about the study and to sign up for study alerts visit: www.sociallensresearch.com/voice
Southern SAWG 2015 - Doing it on the fly:Electronic devices on the farmLaughingStockFarm
This is our farms presentation on some of the tech innovations that have helped our small certified organic farm grow profitably.
laughingstockfarms@gmail.com
Dana Zezzo discusses how social networking can benefit promotional professionals. He explains that social media allows companies to stay connected with current clients, better understand customer needs, and find new prospects. Zezzo argues that using social networking sites like Facebook, LinkedIn, and YouTube can help brands build relationships, drive website traffic, and improve sales.
This document summarizes the key findings of a 2013 executive landscape study conducted by the Digital Health Coalition (DHC) regarding digital marketing strategies in the healthcare industry. The study involved an online survey of 60 member organizations across pharmaceutical, medical device, and healthcare agencies. The summary highlights that respondents believe the industry is behind competitors in areas like social media, mobile, and online video. It also identifies paid search, search optimization, and mobile content as top ROI drivers. Overall video is seen as an important strategy, but regulatory concerns pose a hurdle to greater adoption. The document provides insights on video platform use and metrics for judging online video success.
Why people use and engage with digital content globallyInSites on Stage
This document summarizes research into why people use and engage with digital content globally. It found that segmenting content engagement by "moments" rather than demographics provides more useful insights. Research identified 8 main types of content moments (Inspire, Be in the Know, Find Comfort, etc.). Content formats, topics and motivations vary significantly between these moments. The research also examined differences between countries and found content moments are driven more by human habits than culture. It showed how understanding these moments allows creating aligned content marketing programs that drive stronger brand affinity.
Razorfish Global Tech Summit 2015 - David Iudica, YahooRazorfish
The document discusses the rapid rise of smartphone dominance. It finds that within 5 years, 71% of users will rely primarily on their smartphones for digital activities. Currently, 18% of users are considered "smartphone dominant" but this will grow to 57% within 2-3 years as the behavior spreads to all demographics. Three factors will accelerate this shift: 1) developing experiences for larger screens like phablets that see the fastest growth, 2) improving cross-device experiences as many users multitask across devices, and 3) adapting to trends in app replacement and innovation to drive continued app usage. Marketers must recognize this mobile-first environment and create integrated, cross-device strategies using formats like native ads that work
Webinar Slides: Critical Steps to Keep your BSA Program CurrentPneuron
The Bank Secrecy Act (BSA) has caused dramatic operational change. Its objective and the substantial financial scrutiny on the ongoing cost of compliance and the draconian impacts of non-compliance have remained largely the same. However, the market and environment the BSA Officer operates in has changed markedly in the last few years. As a result, the execution and effective management of the BSA program needs to constantly evolve and align as the market, its adversaries and the financial institution change. This presentation provides BSA Officers, BSA teams and Regulators with a comprehensive overview of modern-day BSA programs and the tools needed to optimize them.
Customizable and area exclusive. Stay top of mind, foster trust and stand out from the competition. Includes email blog and social media content. Small monthly fee. pat@greatreachinc.com
Harness the Power of Podcasts: The 2019 Podcast Buying Guidecabana
Written with all kinds of brands in mind, the 2019 guide for podcast advertisers features case studies, Q&A with an ad ops expert, and insights into dynamic ad insertion.
Similar to Voice in Canada - 2019 Mindshare Canada Study (20)
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
2. SUMMARY
SUMMARY
SUMMARY
1 2 3
VOICE
TECHNOLOGY
ADOPTION
CONTINUES TO
GROW AMONGST
CANADIANS.
VALUE OF THE VOICE
EXPERIENCE AND
PRIVACY/TRUST ARE
THE LARGEST
BARRIER FOR NEW
USERS TO VOICE
TECHNOLOGY.
BRANDS NEED TO
BE AWARE OF HOW
TO CONNECT TO
THEIR CONSUMERS
IN THE VALUABLE
WAYS.
MINDSHAREVOICESTUDY____PAGE2
3. Q: Please indicate how frequently you use voice technology in general.
30%
40%
23%
28%
30%
25%
15%
16%
28%
23%
20%
22%
6%
6%
17%
10%
6%
6%
25%
23%
French
English
French
English
Two or more times a day Once a day Weekly Monthly Less than once a month
Source: Mindshare Pool, 2019
20182019
CANADIANS ARE USING
VOICE MORE.
There is a 42% increase in the use of
voice in 2019 over 2018.
88% of both English and French
Canadians use voice technology at least
once per week.
MINDSHAREVOICESTUDY____PAGE3
42%
4. 23%
26%
6%
12%
25%
8%
15%
26%
6%
13%
23%
17%
EN FR
I use voice technology
regularly
I use voice technology
occasionally
I have only used voice
technology once or
twice
I haven’t used voice
technology, but I would
consider doing so in the
next 3 months
I haven’t used voice
technology, but I might
consider doing so in the
future
I haven’t used voice
technology and I will
never use it
Source: Mindshare Pool, 2019
Q: Voice technology is technology which you can use by speaking to it,
e.g. Google voice search, Siri, Amazon Alexa, Google Home, or other
voice assistants. Would you ever consider using voice technology?
22%
22%
13%
9%
21%
12%
14%
23%
12%
7%
24%
21%
2018 2019
ENGLISH
CANADIANS
USE VOICE
TECHNOLOGY
MORE THAN
FRENCH
CANADIANS
Canadians are using
voice more this year than
last. 21% of English
Canadians use voice
technology regularly,
while only 12% among
French speakers. This is
most likely due to the
lack of services/content
available in French.
MINDSHAREVOICESTUDY____PAGE4
5. 3%
4%
3%
17%
15%
7%
12%
25%
35%
33%
3%
8%
8%
12%
12%
13%
19%
26%
32%
35%
Facebook Portal
Samsung Bixby
Samsung S voice
Google Voice Search App
Cortana (by Android)
Amazon Echo
Amazon Alexa
Google Assistant
Google Home
Siri (by Apple)
Source: Mindshare Pool, 2019
Q: Which voice services do you have on your device(s) & what
device(s) do you own?
EN FR
ENGLISH
CANADIANS
ASK SIRI.
FRENCH
CANADIANS
ASK GOOGLE.
Amazon Alexa
continues to trail behind
Google and Apple for
voice technology
adoption but made
some adoption gains in
2019.
MINDSHAREVOICESTUDY____PAGE5
6. 7%
9%
16%
15%
26%
14%
21%
38%
21%
46%
49%
41%
10%
15%
16%
17%
18%
22%
23%
31%
35%
41%
44%
50%
Source: Mindshare Pool, 2019
Q: Which of the following are reasons that you use voice commands?
EN FR
It’s convenient
It’s simple to use
It’s faster than typing
I can multitask
It’s fun
It’s cool
It makes me more
efficient
It’s the future
The answer is read
back to me
There are fewer steps
It’s accurate
It’s customised to my
personal preferences
VOICE IS
CONVENIENT
Voice is fast, helps
with multitasking and
is fun for Canadians.
There is limited
customization for voice
services and isn’t
always accurate.
MINDSHAREVOICESTUDY____PAGE6
7. Source: Mindshare Pool, 2019
6%
7%
16%
14%
13%
15%
23%
25%
28%
40%
38%
7%
12%
9%
17%
17%
19%
19%
21%
27%
46%
51%
EN FR
Play music
Ask a fun question
Listen to the radio
Find recipes
Look up a song playing
on the radio
Playing Netflix
Turning on/off the TV
Ask for a sports score
Find out film times
Play audio books
Post on social media
Q: Which of the following entertainment related
tasks have you used voice technology for?
“HEY
GOOGLE,
PLAY DRAKE”
English Canadians are
utilizing their voice
technology to play
music.
French Canadians still
use it to ask fun
questions.
MINDSHAREVOICESTUDY____PAGE7
8. 8%
9%
12%
10%
27%
33%
36%
40%
6%
6%
8%
22%
19%
23%
26%
29%Find information on a
product I am interested in
Find a local business
Find information on a
brand or company
Find information on a
local business
Remind myself to buy a
product I need or want on
a shopping list
Purchase a product or
service having browsed
for it elsewhere
Reordered a previously
purchased item
Purchase a product
without looking on the
website first (i.e. purely
using voice)
Source: Mindshare Pool, 2019
Q: Which of the following shopping and business-related tasks have you
used voice technology for?
EN FR
CANADIANS ARE
STILL NOT
SHOPPING
USING VOICE
Finding a local business
and seeking out information
on a product, brand or
company are also their top
reasons to utilize the voice
services.
Purchasing a product is not
a task people are using
voice for.
MINDSHAREVOICESTUDY____PAGE8
9. Source: Mindshare Pool, 2019
Q: Which of the following tasks have you used each of the below voice services for?
EN FR
SEARCH, MUSIC AND
WEATHER ARE THE
TOP SERVICES
Voice technology is prioritized
differently across English and
French Canadians. However, asking
question and online search are the
top activities nationwide. Brands
need to be aware of how Canadian
consumers are searching for their
brand – in both text and voice.
MINDSHAREVOICESTUDY____PAGE9
11%
12%
12%
12%
13%
15%
15%
16%
18%
22%
23%
29%
29%
34%
38%
40%
45%Asking questions
Playing music
Online search
Ask for the weather
forecast
Setting alarms
Check the time
Ask for directions
Making a call
Add a note or reminder
Getting the latest news
Look up measurement or
currency conversions
Making lists
Access my calendar
Check travel information
Home management tasks
(e.g. turning lights on)
Dictate Texts
Play voicemail messages 6%
6%
6%
7%
7%
7%
7%
9%
10%
12%
13%
14%
15%
21%
24%
27%
31%Asking questions
Ask for the weather
forecast
Online search
Playing music
Check the time
Making a call
Ask for directions
Getting the latest news
Setting alarms
Look up measurement or
currency conversions
Access my calendar
Making lists
Dictate Texts
Home management tasks
(e.g. turning lights on)
Add a note or reminder
Check travel information
Play voicemail messages
10. 1%
2%
6%
3%
4%
3%
3%
7%
4%
10%
11%
13%
15%
22%
46%
3%
4%
6%
7%
7%
8%
10%
11%
14%
22%
25%
26%
29%
41%
63%
Source: Mindshare Pool, 2019
Q: Thinking about the following places or environments, please indicate when you have used your voice technology? EN FR
VOICE IS A
SOLO
ACTIVITY
The only exception
is using Google
Home with friends
and family.
MINDSHAREVOICESTUDY____PAGE7
At home by myself
At home with
friends / family
While watching TV
While cooking
When in bed
When driving
While exercising
At the office
When in the
bathroom
While walking
down the street
In a shop
At a restaurant
At a party
On public transport
In a public
restroom
MINDSHAREVOICESTUDY____PAGE10
11. Source: Mindshare Pool, 2019 Q: Now thinking of each of your Voice Assistants, where do you keep it/them in your house?
47% 24% 29% 20% 9% 9% 8% 7% 4%
52%
19%
23%
16%
16%
6% 6% 6% 10%
50%
22%
44%
6%
6%
11% 6% 6%
44%
67%
11%
11%
11%
33%
11%
11%
Fam
ily/Living
room
Bedroom
Kitchen
Dining
Room
Study/O
ffice
Basem
ent
Playroom
Bathroom
G
arage
Google Home
Amazon Alexa
Amazon Echo
Facebook Portal
59% 33% 26% 13% 10% 7% 6% 5% 2%
57%
29%
30%
10%
12%
11%
5% 4% 8%
50%
40%
26%
16% 14%
12%
9%
3%
23%
23%
15%
38%
23%
8% 15%
15%
Fam
ily/Living
room
Bedroom
Kitchen
Study/O
ffice
Dining
Room
Basem
ent
Bathroom
Playroom
G
arage
Google Home
Amazon Alexa
Amazon Echo
Facebook Portal
ENGLISH FRENCH
FAMILY ROOM, BEDROOM, AND KITCHEN ARE THE TOP PLACES TO KEEP
VOICE DEVICES
English Canadians keep voice technology in their offices or study rooms.
French Canadians prefer keeping it in the dining room.
Voice devices aren’t in the garage.
MINDSHAREVOICESTUDY____PAGE11
12. 4%
9%
20%
19%
12%
9%
34%
29%
69%
4%
8%
10%
15%
20%
25%
44%
50%
53%
Q: You indicated you haven’t and will never use voice technology, why not?
EN FR
I don’t see the point
I feel it is an invasion of
my privacy
I think it is monitoring me
all the time
I wouldn’t want other
people to overhear
I’d feel stupid using it
I don’t think it will be
quicker
I don’t think it has
answers I need
I don’t think it will work
very well
I wasn’t aware of it
Source: Mindshare Pool, 2019
WHAT IS THE
POINT OF
VOICE? THIS IS
WHAT KEEPS
PEOPLE FROM
USING IT.
They are also afraid that
their privacy would be
violated.
MINDSHAREVOICESTUDY____PAGE12
13. 39%
40%
41%
43%
49%
49%
54%
55%
65%
65%
70%
Source: Mindshare Pool, 2019
Q: How strongly do you agree or disagree with the following statements? – ANY AGREE
MINDSHAREVOICESTUDY____PAGE13
When voice technology works properly, it really
simplifies my life
Voice technology works best when there’s only
one answer to your question or command
When voice technology works properly, it’s
magical
Voice technology doesn’t have all the services
and answers I need
When voice technology works properly, I feel a
sense of accomplishment
I am worried about companies listening to the
conversations I have with my voice assistant
Having a digital assistant that I can speak to
helps me to organize my life better
Using voice technology feels really natural now
and I don’t even think about it
Voice technology works best when you’re
browsing for something and don’t know exactly
what you want
I am worried about the government listening to
the conversations I have with my voice
assistant
I always need to check my screen when using
voice technology as I don’t trust it to follow my
instructions if I only speak to it
LACK OF
TRUST IS A
BIG FACTOR
IN USING
VOICE
When it works
it simplifies life
14. 57%
49%
32% 33%
22%
25%
60%
56%
45%
33%
29% 27%
Guarantees around my
personal data security
Guarantees that my voice
data won’t be used for
anything else
Price promotions on new
devices
More information about how
a voice assistant works
If the voice assistant could fit
into my life seamlessly
More information about what a
voice assistant can do
Source: Mindshare Pool, 2019
Q: You indicated that you have never used voice technology but you would consider using it in the future, which of the following might encourage you to use it in the future?
EN FR
PEOPLE DON’T BELIEVE THEIR DATA IS SAFE WITH VOICE
MINDSHAREVOICESTUDY____PAGE14
15. METHODOLOGY
MINDSHARE CANADA SURVEYED
1,300 CANADIANS OVER THE
COURSE OF 1 WEEK. THIS SURVEY
WAS CONDUCTED IN BOTH
ENGLISH AND FRENCH AND MET
QUOTAS FOR BOTH LANGUAGES.
ADDITIONAL PARAMETERS WERE
IN PLACE FOR GENDER, AGE, AND
PROVINCE TO EXEMPLIFY A
NATIONALLY REPRESENTATIVE
SURVEY.
THIS STUDY WAS DONE AS A
LOCAL EXTENSION OF THE
MINDSHARE GLOBAL SPEAK EASY
STUDY THAT WAS CONDUCTED IN 8
MARKETS THROUGH A JWT +
MINDSHARE COLLABORATION
RESEARCH PIECE IN 2017.
TIMING OF SURVEY:
November 27 – December 4, 2019
MINDSHAREVOICESTUDY____PAGE15