Vogue Digital strategy
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This document outlines Vogue's digital strategy, targeting young adults, rich people, and fashion lovers across social media, websites, apps, and advertising. The strategy focuses on using popular social platforms like Twitter, Instagram, Facebook, WeChat and Weibo to boost popularity. Advertising will utilize emails, texts and YouTube ads but not banner ads. The official websites and apps will be optimized for easy navigation and use on different devices. Key performance indicators include growing subscribers, magazine sales, YouTube views and website traffic. The total budget proposed for changes is $1.11 million, with the largest allocations for improving social media and official websites.
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- 1. VOGUE DIGITAL STRATEGY Name: Ying Hou ADV420
- 2. OUTLINE โข Target audiences โข Social media โข Advertising โข Official Websites โข Phone App โข KPI โข Total Budget for Changing
- 3. TARGET AUDIENCES โข Young Adults โข Rich people โข People who loves fashion
- 4. SOCIAL MEIDA โข People put more time on social medias so use them is a good way to get more popularity. โข Twitter โข Instagram โข YouTube โข Facebook โข Other social medias used in Asian โข WeChat โข Weibo โข Kakaotalk
- 5. ADVERTISING โข Do not use banner ads โข Send emails โข Texts โข YouTube ads
- 6. AMERICA WEBSITE โข Very clear, simple โข Easy to read โข Subscribe button easy to find โข Sometimes hard to read โข Cannot find subscribe button very easy CHINA WEBSITE OFFICIAL WEBSITE
- 7. PHONE APPS โข Fit the size of phones or tablets โข Many different versions โข Vogue collection โข Vogue daily โข Vogue address โข Need to easy to use โข Need to combine some of the apps
- 8. KPI โข More subscribers โข Sell more magazines โข More views of YouTube channel โข Website page views rank
- 9. BUDGET FOR CHANGES Improves Budget Official websites $300,000 Social medias $500,000 Ads $200,000 Apps $110,000 Total $1,110,000
- 10. THANK YOU FOR WATCHING