Facebook was launched in 2004 by Mark Zuckerberg and others. It expanded from exclusive access to Harvard students to include other universities. Over time, Facebook opened up to non-students as well. The document discusses Facebook's business challenges around user growth, engagement, and monetization. It proposes key marketing strategies like Google Adwords, TV ads, improving the mobile app experience, and sponsoring contests and games to address these challenges over a 3-5 year period with a $3 million marketing budget.
Using Facebook to Extend Customer Experience and Marketing EffortsAseem Badshah
A presentation from Febuary 2008 that guides businesses on how to use Facebook for their marketing and product efforts. This was created for my Information Systems course at the University of Washington.
Learn how to set up a Facebook account for personal and business use in a way that promotes your brand and paints you in a positive light. In this class identify winning strategies for building and maintaining a thriving community of Facebook fans.
o How to set a Facebook Business Page for Business
o Utilize Facebook Videos to Increase Engagement
o Set Up Facebook Custom Audience or Increased Reach
o The Importance of Facebook Ads
Location-Based Marketing on Facebook - An iCrossing and west elm webinariCrossing
In this webinar, iCrossing and west elm explored how marketers can leverage Facebook’s location-based marketing tools to drive meaningful engagement with consumers. Hear from iCrossing's head of social media, Amanda Peters, and associate director of social strategy, Ashmi Elizabeth Dang, and west elm's Jake Lemkowitz, associate manager of social media and digital content, to learn how brands can connect with consumers at the local level through a more targeted approach.
Find out more at www.icrossing.com and be sure to check out west elm's local Facebook strategy in practice at http://www.facebook.com/westelm.
*audio coming soon
Using Facebook to Extend Customer Experience and Marketing EffortsAseem Badshah
A presentation from Febuary 2008 that guides businesses on how to use Facebook for their marketing and product efforts. This was created for my Information Systems course at the University of Washington.
Learn how to set up a Facebook account for personal and business use in a way that promotes your brand and paints you in a positive light. In this class identify winning strategies for building and maintaining a thriving community of Facebook fans.
o How to set a Facebook Business Page for Business
o Utilize Facebook Videos to Increase Engagement
o Set Up Facebook Custom Audience or Increased Reach
o The Importance of Facebook Ads
Location-Based Marketing on Facebook - An iCrossing and west elm webinariCrossing
In this webinar, iCrossing and west elm explored how marketers can leverage Facebook’s location-based marketing tools to drive meaningful engagement with consumers. Hear from iCrossing's head of social media, Amanda Peters, and associate director of social strategy, Ashmi Elizabeth Dang, and west elm's Jake Lemkowitz, associate manager of social media and digital content, to learn how brands can connect with consumers at the local level through a more targeted approach.
Find out more at www.icrossing.com and be sure to check out west elm's local Facebook strategy in practice at http://www.facebook.com/westelm.
*audio coming soon
Evolution of your Social Media Landscape by Tom LambertGenerate UK
Synopsis:
A look at the Social Media landscape, it’s benefits and how to identify the right platform for your business. Tom Lambert of Generate UK will talk through case studies of large and small businesses and how choosing the right channel for their clients business, Generate UK were able to deliver ROI. This presentation will allow you to gain an insight into how you might introduce social media to your business, and the benefits which can be obtained when choosing the right social media channel.
Profile:
Tom Lambert is a Digital Director at Generate UK, a leading award winning Digital Marketing Agency based in Newbury. As a digital specialist Tom Account Directs a team supporting key accounts, working closely with Head of Sales on new businesses development and consulting, creating and implementing clients online marketing strategy. Tom has a genuine passion for all things digital and has practical experience working with large brands to small start ups; helping them to use Social Media, SEO, PPC and Digital Marketing to drive sales and enquiries creativity.
Outside of work Tom is a regular runner, cyclist, enjoying martial arts, cooking and spending time with family and friends.
How To Make A Facebook Business (Fan) Page
It’s “Back To Basics” again with your favorite lender, New American Mortgage!
If you’re a real estate agent, REALTOR®, loan officer, or have a business in general, you SHOULD have a Facebook Business Page, also known as a “Fan Page.” Why? How? Find out...
Check out our step-by-step guide on How To Make A Facebook Business (Fan) Page.
July 12, 2011
Fox Sports West Integrated Marketing Communications PlanAlex Sugano
Class Project in which my group was tasked with developing a IMC plan for Fox Sports West for the month of the April. At the end of the project, we had to pitch our plan to representatives from Fox Sports West.
A social media case study on how a financial brand like Bajaj Allianz used social media to educate young parents about the need for financial planning for children. The social media efforts for the brand were made by Windchimes Communications that helped the brand engage with young parents online and also created awareness for the Child Plan product using various social media tools.
Anthony Rawlins, founder of Digital Visitor talks about Facebook campaigns - covering associated benefits for businesses and how to create a three month strategy for themed content in the run up to Christmas (or at any other time of year). Anthony will also explain various key factors that determine the success of a campaign, whether your primary goal is data capture, boosting engagement or increasing traffic to your website.
This social media case study highlights the work done by Windchimes Communications is promoting the Emerson Cup and generating participation with the users with the brand
Understanding Buying Triggers
A Trigger is an event that causes a buyer to have a clear need, which usually converts into a sense of purpose and urgency in their buying process. As an example in your own personal life, you might have had a vague interest in getting a new camera. The personal factors include age, occupation, lifestyle, social and economic status and the gender of the consumer. These factors can individually or collectively affect the buying decisions of the consumers.
InstantGMP Compliance Series - Improving SpecificationsInstantGMP™
The FDA requires specifications for identity, strength, purity and composition for dietary supplement products. This presentation explains how to meet these GMP requirements.
Evolution of your Social Media Landscape by Tom LambertGenerate UK
Synopsis:
A look at the Social Media landscape, it’s benefits and how to identify the right platform for your business. Tom Lambert of Generate UK will talk through case studies of large and small businesses and how choosing the right channel for their clients business, Generate UK were able to deliver ROI. This presentation will allow you to gain an insight into how you might introduce social media to your business, and the benefits which can be obtained when choosing the right social media channel.
Profile:
Tom Lambert is a Digital Director at Generate UK, a leading award winning Digital Marketing Agency based in Newbury. As a digital specialist Tom Account Directs a team supporting key accounts, working closely with Head of Sales on new businesses development and consulting, creating and implementing clients online marketing strategy. Tom has a genuine passion for all things digital and has practical experience working with large brands to small start ups; helping them to use Social Media, SEO, PPC and Digital Marketing to drive sales and enquiries creativity.
Outside of work Tom is a regular runner, cyclist, enjoying martial arts, cooking and spending time with family and friends.
How To Make A Facebook Business (Fan) Page
It’s “Back To Basics” again with your favorite lender, New American Mortgage!
If you’re a real estate agent, REALTOR®, loan officer, or have a business in general, you SHOULD have a Facebook Business Page, also known as a “Fan Page.” Why? How? Find out...
Check out our step-by-step guide on How To Make A Facebook Business (Fan) Page.
July 12, 2011
Fox Sports West Integrated Marketing Communications PlanAlex Sugano
Class Project in which my group was tasked with developing a IMC plan for Fox Sports West for the month of the April. At the end of the project, we had to pitch our plan to representatives from Fox Sports West.
A social media case study on how a financial brand like Bajaj Allianz used social media to educate young parents about the need for financial planning for children. The social media efforts for the brand were made by Windchimes Communications that helped the brand engage with young parents online and also created awareness for the Child Plan product using various social media tools.
Anthony Rawlins, founder of Digital Visitor talks about Facebook campaigns - covering associated benefits for businesses and how to create a three month strategy for themed content in the run up to Christmas (or at any other time of year). Anthony will also explain various key factors that determine the success of a campaign, whether your primary goal is data capture, boosting engagement or increasing traffic to your website.
This social media case study highlights the work done by Windchimes Communications is promoting the Emerson Cup and generating participation with the users with the brand
Understanding Buying Triggers
A Trigger is an event that causes a buyer to have a clear need, which usually converts into a sense of purpose and urgency in their buying process. As an example in your own personal life, you might have had a vague interest in getting a new camera. The personal factors include age, occupation, lifestyle, social and economic status and the gender of the consumer. These factors can individually or collectively affect the buying decisions of the consumers.
InstantGMP Compliance Series - Improving SpecificationsInstantGMP™
The FDA requires specifications for identity, strength, purity and composition for dietary supplement products. This presentation explains how to meet these GMP requirements.
ESTE POWER POINS NOS MUESTRA COMO CONSUMIENDO ROPA DE INDITEX, AUMENTA EL MALTRATO Y EXPLOTACIÓN INFANTIL EN PAÍSES SUBDESARROLLADOS, MIENTRÁS SÓLO UNO SE BENEFICIA, INDITEX.
6 Hot Social Media Trends for 2016 with Karen KefauverKaren Kefauver
Enjoy my quick, easy-to-read list of "Top 6 Social Media Trends of 2016" and follow the ACTION ITEMS in each of the tips. Those action items help boost your business and brand awareness and stay on top of the ever-changing social media world.
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
This colorful slide deck quickly addresses: What are the best social media networks for Realtors? What are the demographics of Facebook, LinkedIn? Why are Facebook ads and live Facebook video so important? Take a look!
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
Monetising your social channels is and remains a challenge for brands and marketers. Does the effort involved actually outweigh the results? The Wonderland’s case study of Lily O’Brien’s shows a success story in developing social for the benefit of both the chocolatier’s customers and the company’s ecommerce growth.
Case Study: Increasing Engagement with FacebookBenjamin Lloyd
This case study demonstrates the results of implementing a Facebook strategy to support international sales, marketing & recruiting efforts. These efforts led to a 500% increase in engagement on Facebook, and drove increases in website visitors and pageviews.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn’t it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], you’ll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
2. History
• Launched February 4th, 2004 by Mark Zuckerberg,
Eduardo Saverin, Chris Hughes, & Dustin
Moskovitz
• Originally called thefacebook.com and was
initially exclusive to Harvard students only.
• In March 2004 Facebook expanded to Stanford,
Columbia, and Yale.
• By December 2005, Facebook had 2000+ colleges
& universities and 25,000+ high schools and
ultimately expanded its userbase to include non-
students.
3. Facebook as a business
Challenges: Goals:
• PR Incidents • Increase user base
• The Early Adopters Are • Increase the time each user
Gone spends on the site.
• The Mobile Problem • Increase wallet share.
• Google + Launch • Maintain and grow
• Facebook Fatigue leadership in social
media/networks.
4. Key Marketing Components:
• Google Adwords
• TV slots targeting various groups
• Mobile Applications
• Facebook Contests/Games
5. Advertising:
• Google Adwords campaign
A Google Adwords campaign should be put in place
driving more traffic to the site. The object should be
to reach consumers who are not already
familiarized with the service.
• Television commercial campaign
Just as Apple and Microsoft have used television as
a medium, Facebook should follow. Commercials
should be used to highlight the benefits of the
service.
6. Mobile Applications
• Facebook Mobile: 100,000,000 and growing.
• Currently, no way of advertising with the
mobile application. Advertising on the mobile
application is of utmost importance and will
greatly increase revenue streams.
• A better interface will see more users on the
application for longer durations of time.
7. Facebook Contests/Games
• In the past, contests have been a very successful
promotional tool for businesses. They also have
been shown to create more user retention giving
the user an incentive to keep returning to the
site.
• Facebook Games including Farmville, Restaurant
City, etc. have had massive success in user
retention. We look to further this by creating
bigger and better games to follow this path.
8. Metrics of Success
Projections:
• 1% growth in user-base yearly over a 3 year period.
• 5% increase in advertisement revenue yearly over a 3
year period.
• 10% increase in willing advertisers over a 5 year
period.
9. Budget:
$3,000,000 USD
• Google Adsense and T.V. Spots - $2,250,000
• Improved Mobile Application - $50,000
• Facebook Contests - $100,000
• Facebook Game Production - $600,000
