This document provides a competitive analysis of a business and two competitors in the EDM clothing industry. It analyzes their online presence and marketing efforts across several key metrics like SEO, social media, content production, and news/press. The analysis shows Competitor #1 performs the best overall, with higher scores for on-site SEO, social media engagement, and marketing. It finds the business needs to focus more on social media where competitors are succeeding, and engage more with the EDM community through events and brand promotion to drive traffic and sales.

1. Competitive Analysis
Introduction:
Competing effectively today means being a well-rounded competitor. There are many variables which count towards your
business’s overall ability to win first place. It’s also important to make sure you are comparing your business to real, not perceived,
competition. The following report includes the most important key data points which can influence whether or not you win or lose a
customer to your competition. This report provides:
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Research Data: This section looks at how you compare to competitors in regards to on-site and off-site SEO
Marketing Data: This section compares online marketing efforts and how you compare to your competitor
Summary: The summary section gives you a score of how you compare to your competitors in regards to the respective
researched data.
Conclusion/Recommendations: This section identifies the competitive advantage and recommendations for
implementing a successful strategy to take advantage of this gap.
Competitor Summary:
Competitor #1: Bad Kids Clothing is an EDM-inspired clothing line based out of Philadelphia and New York with a strong foundation
in selling neon apparel (t-shirts, tanks, crops and bracelets.) Each design represents some of our favorite memories from personal
EDM experiences, starting with the ever-popular “Let’s Get Weird” that can easily be what skyrocketed our company onto the
electronic circuit
Competitor #2: Team Inmind EDM clothing is all about your crew rolling out to the party together. This rave wear is bred from the
craziest parties. We are here to provide the world the most original designed club clothing and the wildest rave clothing to date. With
neon colors our rave wear is unlike any other brand. Team Inmind Graphic Apparel prides itself in giving the people what they want.
We are also known to surprise customers with extra free clothing inside their orders all the time. Assemble your crew, order your
Team Inmind Graphic Apparel, and take over the party.
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2. Research Data – Enter these sites into semrush.com after reading through them to answer these questions.
On-Site SEO
Your Business
Page Titles
Are Meta Tags in place?
Meta Description
H1 Tags
On-Site Blog
Fresh Content
On-Site Social Buttons
Email/Newsletter
Easy to Navigate
Site Structure
Mobile Optimized
Short URL
Description
Navigational Functionality
Contact Info on Home Page
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Competitor #1
Competitor #2

3. Off-Site SEO
Your Business
Competitor #1
Competitor #2
Domain Rank
15
35
15
Referring Domain
848
1.1K
729
Backlinks
3
927
43
Outbound Links
0
0
0
Domain History
April 04, 2004
July 29, 2005
April 9, 2002
Your Business
Competitor #1
Competitor #2
Paid Keywords
Marketing
Social Media *This section is reflective of activity from the past 30 days
Facebook
Likes:726
Talking About: 14
Engagement: 28%
Consistency:2-3 a week
Likes:11,496
Talking About: 451
Engagement: 73%
Consistency: 2-4 a day
Likes:4,928
Talking About: 360
Engagement: 65%
Consistency: Once a day
Twitter
Tweets: 423
Followers: 126
Following: 83
Engagement : 40%
Consistency: 3+ per day
Tweets: 10,611
Followers: 4,518
Following: 881
Engagement: 65%
Consistency: 5-25 a day
Tweets: 386
Followers: 98
Following: 178
Engagement: 2%
Consistency: 2-5 a week
Pinterest
Followers: 0
Following: 55
Engagement: 0
Pins: 67
Followers: 284
Following: 187
Engagement: 10%
Pins: 279
Followers: n/a
Following: n/a
Engagement: n/a
Pins: n/a
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4. Engagement Calculation: Total # of Posts/(Shares + Comments + Likes)
Marketing
Your Business
Competitor #1
Competitor #2
YouTube
Subscribers:
Views:
Frequency:
Subscribers:
Views:
Frequency:
Subscribers:
Views:
Frequency:
G+
+1:
Engagement:
Frequency:
+1:
Engagement:
Frequency:
+1:
Engagement:
Frequency:
Blog
Engagement: 0
Frequency: 1 a month
Engagement: 0
Frequency: 2-4 a week
Engagement: n/a
Frequency: n/a
“Link Bait” Content
White Papers
Webinar
Survey
Podcast
Press
Testimonials
FAQ’s
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5. Offer(s)
Marketing
Your Business
Competitor #1
Competitor #2
Calls To Action
Sign-up Form
Action Text
News *This information is based Brand name search, and may not include mentions of your products/services that do not mention the company
directly
Events
Awards
Articles
Press Releases
Newsletter
Volume of Mentions
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0
2
0

6. Summary
On-site Score*
Your Business
Competitor #1
Competitor #2
4/11
3/11
6/11
Page Speed Score
78/100
70/100
73/100
Google Page Rank
3/10
5/10
4/10
25/100
45/100
15/100
Marketing Score*
(Social media, content, calls to
action, news)
*Calculated based on the total number of variables and how many green check marks were received
The Gap – Key Findings
-Utilizing the content calendar we provide will fix the majority of your SEO and Social concerns.
-Minor tweaks to your website layout can go a long way in getting better results.
Conclusion/Recommendations
Vocus recommends focusing more on social channels where your competitors are getting the
majority of their success. Your target market is using social media heavily and having a strong
connection with them and the music genre they support will drive traffic and sales. Be more
engaged with the EDM scene and hold events or gatherings to promote your brand. Use models
and post pictures often.
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