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VMCS14 Pool Your REsources: Building Cross Sector Collaborations for High Impact
General Motors Foundation is dedicated to improving education and reducing homelessness in Detroit by creating partnerships with local schools, resulting in increased graduation rates. The foundation invested $27.1 million to build a network of schools and offers mentorship programs to help students prepare for college and careers. Conagra Foods focuses on ending child hunger through community programs and partnerships, emphasizing employee engagement and volunteerism.
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VMCS14 Pool Your REsources: Building Cross Sector Collaborations for High Impact
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- 3. Pool your REsources:Building Cross Sector Collaborations for High Impact SABIN D. BLAKE / HANNAH HOSKINS
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- 5. MAJOR GM BRANDS #VMCS14
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- 10. DRIVING A BETTERTOMORROW Strategy focused on investments and activities that make our global communities safer, smarter and healthier. #VMCS14
- 11. GM / GMFOUNDATION Education Environment Health Community
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- 15. ONE WORLD FUTBOL(ONEWORLDFUTBOL.COM)
- 16. PERSONAL RESPONSIBILITY "Wetalk a lot these days about doing the right thing. It has to be more than talk." -Mark Reuss, GM Vice President Global Product Development
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- 19. STATISTICS 76% ofincoming kindergarteners have no knowledge of books or how to read 53% of incoming kindergarteners cannot write their name 66% of kids who will end up in jail or on welfare because they cannot read by the 3rd grade 86,000 homeless in Michigan, 50% are families, 1 in 3 are children ¶Detroit with 35,000 homeless 80% of teen mothers end up on welfare 17% of students will carry a weapon in the next 30 days 500 students will drop out of high school this year High School Graduation rates as low as 30%
- 20. “We have aBig Hairy Audacious Goal (BHAG) - to be a driving force in making Greater Detroit a top 5 place to live and work by the year 2030. We will know that we have accomplished our goal when the children born this year are the most college and career-ready class in the nation when they graduate - 18 years from now.” – United Way
- 22. In 2010, theGeneral Motors Foundation made an unprecedented donation of $27.1 million, spread over a five-year period, to activate a second network of schools; Detroit Central, East Detroit, Henry Ford, Hamtramck, Harper Woods, River Rouge and Madison High School.
- 23. GM NETWORK OFEXCELLENCE Mentors / Tutors Job Shadow Day Resume and Career Workshops Report Card Review
- 24. 2014 RESULTS ¶TheDetroit Public School rate is 64.55%. The state rate is 76.96%. ¶The first network of schools achieved 78% graduation rates on average, just off the 80% goals. ¶The GM schools are on pace to achieve 80% when their first class graduates in 2015, having grown from 65% to 76% over the last three years.
- 25. GM STUDENT CORPS •Provide Internships to 110 Students •Local Community Service Projects •GM Retirees / U of D
- 26. Chevrolet Cadets LeadershipProgram GM Network of Excellence Champion Council
- 27. Program Objective Theprimary purpose of the project is to help young high school students in a challenging environment prepare for the future (college, work, etc.) by building skills in key areas (leadership, communication, etc.) 19 Students Completed the Program ¶Seniors (11), Juniors (3), Sophomores (5)
- 28. CHEVY CADETS EVENTS/ACTIVITIES Job Shadow Day Dress for Success Session Art Exhibit and Jazz Concert Etiquette Class Ballroom Dance Lessons Debate Team Projects Mocktail Party at GM GM Hamtramck Plant Tour
- 30. TEAMGM CARES… •EVPstarted in 2011 •Cross Functional Team •Legal, HR, Communications, Security, Marketing and Policy •Define goals and purpose •Flexibility •Continued Challenges •Other Social Media tools
- 33. Pool your REsources:Building Cross Sector Collaborations for High Impact Jamie Wagner
- 34. Estimated $16 billionin net sales 36,000 Employees These are examples of Private Brand packaging and should be customized to your customer presentation Who is ConAgra Foods?
- 35. YOU! the personwho loves our food. Employees, investors, suppliers, business partners, our communities, Air. Water. Natural resources. Citizenship 3 Making the food people love requires dedication to improving not only what we make, but how we make it.
- 36. Transformation. Begin Again. Faced with… struggling economy… new business acquisition… employees taking on more… where does volunteerism fit in? #VMCS14 At ConAgra Foods, we like to REimagine a world without child hunger.
- 37. million children arefood insecure in the United States They live in every county across the country 16 LA + Chicago + NYC The issue – Child Hunger nearly
- 38. Charitable Giving Platform We are committed to build a community of people who are passionate about ending Child Hunger! Nourish Our Community Grants Nourish Today, Flourish Tomorrow ConAgra Foods Foundation Make Your Mark! Employee Programs Matching Gifts Dollars for Doers Workplace Giving Direct Service Advocacy Capacity Building Week of Service Community Impact Grants National Strategic Partnerships Cause Marketing Nourish Our Commitment Corporate Support In-Kind Donations Brand Promotions Board Service 6
- 39. Signature Cause: ChildHunger 7
- 40. Feeding America Partnership •Network of 200 Food Banks across the country •Partnership initiated in 1993, started by funding Kids Cafes •Today, we are Feeding America’s Leadership Partner in the fight to end child hunger •Funded programs and research including Map the Meal Gap •Align our locations with local food banks #VMCS14
- 41. #VMCS14 Connecting thedots for better impact Non-Profit Partner Retail Partner
- 42. ConAgraCares.com •Search forvolunteer opportunities by zip code •Post team volunteer projects •Track volunteer hours •Measure impact toward company goal
- 43. Engaging Employees #VMCS14 •Duration of Service Event •Day of service •Week of service •Weeks (2) of service •Month of service •Centralized location of resources •Agency contacts •ConAgra Cares admins •Satellite locations •HR contacts at manufacturing facilities What worked / What didn’t In 2014 we did this with part time staff!
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- 45. What else welearned about employee engagement… Yes, we gave them a tool… – Non-profit engagement = greater employee engagement & satisfaction Level of satisfaction correlates with size and immediacy of impact Creating a movement (video) Skills Based Volunteerism #VMCS14
- 46. 9/25/2014 14 SNAPBenefits School Breakfast Summer Meals Gardens, Farmers’ Markets CSAs Raise Awareness SBV/ Pro Bono Raise Money Emergency and Intermittent Food Assistance Food Drives Advocacy Source: NYCCAH Beyond The Food Drive Toolkit What’s Next? Deeper Engagement www.hungervolunteer.org
- 47. •Create a publiccall to action! •Setting a goal… 500,000 hours by 2018 Wider Engagement…reaching others
- 48. ConAgra Foods brandand cause: Integrating our brand and fighting child hunger Thank You!
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