NAESP 2019: GENERATION EVERYONE! By Dillon Kalkhurst

www.5-Gens.com©2018-2019 The Center for Intergenerational Engagement - Dillon Kalkhurst - All rights reservedon_missionTVkalkhurst
GENERATION
EVERYONE!
The Roles We Play in Intergenerational
Engagement and Why It Matters
www.5-Gens.com©2017-2018 The Center for Intergenerational Engagement - Dillon Kalkhurst - All rights reservedon_missionTV kalkhurst
July 11, 2019
Dillon Kalkhurst
Author & Founder

www.5-Gens.com©2018-2019 The Center for Intergenerational Engagement - Dillon Kalkhurst - All rights reservedon_missionTV kalkhurst
Another Old Dude Talking About Millennials?
1.25 Million Millennial &
Gen X Parent Volunteers
16 Million Gen Z Students
25 Years Engaging Families in Schools

‣Generational Family Engagement Strategy
‣Professional Development
• Internal
- District and School Staff
- Inspiring Leaders
• External
- Parents - What are your GenZ kids
Thinking?
- Students - Embracing Millennials,
GenX, and Boomers
Generational Communications - Consulting & Coaching

“Help Us Figure Out Millennial Teachers”

“Help Us Figure Out Millennial Parents”

“Help Us Figure Out How to Reach Gen Z”

1. Self-awareness

2. Dispel Generational
Stereotypes

3. Ask Yourself…
It’s More Than “Figuring Out Millennials”

Ask Yourself

Baby Boomers, Gen X and Millennials make up 93% of the work force today
3M - 2% 41M - 25%
53M - 33% 56M - 35% 9M - 5%
For the First Time in Modern History:  
5 Generations Active in the Economy
Greatest Generation
Born 1901 - 1924
Silent Generation
Born 1924 -1945
Baby Boomers
Born 1946 - 1964
Gen X
Born 1965 - 1976
Millennials
Born 1977 - 1995
Gen Z - iGens
Born After 1996
Generations at Work

Generations in Schools
Superintendents
MillennialsBoomers Gen X Gen Z
Principals
Principals
School Boards
Students
ParentsParents &
Caretakers
Teachers
Teachers
Parents & Caretakers Parents
• 100% K-12 and 50%
college students• 97% of new teachers
• 24 Million Millennial
Moms & Dads

• Majority of K-8 parents

• 9,000 become new
moms every day
• <6% feel they
understand their
Millennial staﬀ and
parents
• Mostly High School
and College Students • PK Parents Today /
K-12 Parents
tomorrow

Multigenerational Families
• 10% Live in Three Generation
Households - 2X 1999
• Over 7 Million Kids
• Fasters growth among
economically advantaged groups
• Increase in the number of Hispanic
Kids and decrease in white kids
led to increase in co-residence
SOURCE: Beyond the nuclear family: Trends in Children Living in Shared households

Understand…
• Generations are “general.”
• There are always outliers.
• You might be a “cusper”

It Starts with Eﬀective COMMUNICATIONS!

Eﬀective Communications - Attention Spans
TODAY
2000

Communication Preferences
Boomer
Parents
Gen X
Parents
Younger Millennials  
& Gen Z
Older
Millennials
Parents
(30-40)

Communication Preferences
A One Size Fits All Parent
Communication Strategy is
No Longer Eﬀective

Historical Signposts

Baby Boomers
Born 1946 - 1964
Age 54 - 72

Baby Boomer Historical Signposts

What Millennials Think About Baby Boomers
Common Stereotypes
•Close minded - Set in their ways

•Don’t care about or respect younger
generations

•Just want to retire and spend their money

•Destroyed the planet

•Lead inactive lives

•Technophobes

•Left a mess for younger generations to FIX!

• Dedicated and Loyal

• Hard Working - “Workaholics”

• Competitive

• Team Players

• Goal Oriented

• Good Teachers & Mentors
Baby Boomer Strengths

Generation “X”
Born 1965 - 1979
Age 39 - 53

Generation “X” Historical Signposts

• Self-starters

• Creative

• Great Communicators

• Revenue Generators

• Adaptable - Good with
Change

• Problem Solvers

• They get **** DONE!
Generation “X” Strengths

Generation Y - The Millennials
Born 1980 - 1995
Age 23 - 38

Millennial Stereotypes
•Self-centered
•Narcissistic
•Entitled
•Lazy and Unmotivated
•Disloyal
•Industry Killers

Millennial Historical Signposts

Millennial Strengths
• Passionate

• Enthusiastic

• Digitally Engaged

• Independent

• Social Conscious

• Authentic

• Culturally Relevant

• Information Gatherers

• Quick Thinkers

• They LOVE Education

• They are hard wired to volunteer /
socially conscious

• They love brands with heritage

Millennial Mom Values

Millennial Mom Values
• She’s pragmatic and seeks ﬁnancial
security

• It’s not enough to be part of a group; she
wants to contribute

• BUSY! Willing to spend to save time

• Sharing is her new form of socializing

• On their smart phones 5-6 hours per day.

• 91% donated to a non-proﬁt last year.
• 57% reported volunteering in the past year.
• 55% are recruited in-person to volunteer
by their child’s teacher.
• 62% say email is preferred method of
contact once recruited.
Who are today’s Parents?
Reaching today’s Moms?
• 66% are Millennials.
Surveyed 5,000 Millennial Mom Volunteers
What Motivates Millennials to Engage in School?

What Motivates Millennials to Engage in School?
• 68% want to see how their eﬀorts
beneﬁt their child, teacher, school
• 80% share photos on Facebook daily
Why don’t Parents Volunteer?
Social Sharing & Recognition
• 60% were never asked.
• <10% prefer gifts of value

Do You Speak Their Language?
Old School Speak Millennial
• Talking about optional “meetings” they
should attend.
• Pitching them a “dues” based PTA,
Association membership.
• Asking for “volunteers.”
• Promote “opportunities” and “experiences”
• Ask them for an “investment” and be
prepared to describe the ROI and WIFM.
• Invite them to “collaborate” with their
fellow teachers and parents.
Engaging Millennial Parents
• Asking them to “join” anything

Engaging Millennial Parents AND Teachers
Millennials want to START things,
not JOIN things

Generation “Z” the iGens
Born 1995 - 2009
Age 10 - 24

iGen Historical Signposts -TBD

Generation “STRESS”
- all lifetime cases of mental
illness begin by age 14.

- students age 14 or older
with mental illness drop out
of high school.

• Always comparing themselves
to “friends”

- 100 club

• Always on!

- Avg. 9 hours per day

- Can’t escape

- 24 hr. news feeds

- Sleep deprived
Smart Phones & Social Media
• They are well aware of their personal
“brand” and work hard to maintain it.

Smart Phones & Social Media
• “Likes” trigger the same rewards center in the brain as chocolate
and winning money

iGen Strengths
• Will be the most entrepreneurial generation in
history - Over 60% of HS and College students
plan on being entrepreneurs.

• Focussed on Privacy and Safety.

• Paying attention to their Finances.

• Interested in volunteering to gain work
experience, and to Change the World.

• The next GREAT generation of employees,
customers, parents, and Kiwanians.
• GET READY! Gen Z will represent one out of
three humans on earth by the end of the year

Generation “Z” the iGens
Trending to be more like their grandparent’s silent generation

The Alpha Generation
Born After 2010
Age < 9

Gen A - What We Know So Far
• First generation born entirely in the 21st
Century.

• Average age of ﬁrst smartphone is now
6 years old.

• More than one third of 3 to 4 years olds
are using YouTube.

• They are comfortable with Artiﬁcial
Intelligence and do not see “robots” as
a threat.

• They acquire knowledge by doing,
swiping and hands-on experiencing.

• They will set foot where no other
generation has before.

Gen A - What We Know So Far
There will be over 2 Billon Alphas by
the year 2025!

Your Goal
Become an Intergenerational
Engagement Maven!

Never Stop Learning
Attend a
GENERATION EVERYONE!
Session

• A history of generations

• The five generations

• How younger generations are changing everything

• Media & Entertainment

• Parenting
• Education
• Food & Beverage

• Real Estate

• Transportation

• Pet Care

• Volunteering & Philanthropy
READ THE BOOK!
Signed Copies - Available At Follett Book Store
$1.00 from every book purchase donated to…

HOW CAN I HELP YOU?
Dillon@DillonK.com
www.5-gens.com
‣Generational Family Engagement Strategy
‣Professional Development
• Internal
- District and School Staff
- Inspiring Leaders
• External
- Parents - What are your GenZ kids
Thinking?
- Students - Embracing Millennials,
GenX, and Boomers

@AuthorDillonK
Kalkhurst
@On_MissionTV
Kalkhurst
THANK YOU!
www.5-gens.com
dillon@DillonK.com
Signed Books Available
at Follett Book Store
In Exhibition Hall

NAESP 2019: GENERATION EVERYONE! By Dillon Kalkhurst

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