The document outlines a proposal for a product launch service by Castkom, which offers various live streaming and audience generation services on platforms like Facebook and YouTube. It highlights the benefits of using Facebook Live for increased engagement and reach, alongside Castkom's capabilities in video advertising and partnerships with notable clients. Established in 2014, Castkom aims to leverage its expertise in streaming to enhance event visibility and optimize audience engagement through specialized services.

1. Product Launch
Proposal

2. Services Offered
Type of Service Service Offered Pricing Model Remarks
Live Streaming Managed Service Fixed
Team Castkom executes the
Launch/event on Website,
Facebook, YouTube etc.
Facebook Audience
generation
Partner Acquisition Variable
Team Castkom acquires FB
pages as per the
requirement with respect to
the event
Website Audience
Generation
Partner Acquisition Variable
Team Castkom acquires
websites to host the Live
stream as per the
requirement with respect to
the event
Video Advertising
Advertisement on Castkom
Network
CPM, CPCV & CPC
(minimum order value
applicable)
Team Castkom possess a
partner network or 24million
where the ad would be
displayed

3. HowisFacebooklive strongcontender?
Significant increasein
engagement with
Facebook Liveversus
traditionalposts
Reach
Knows a lot about its users
that allows brands to
address their targets
directly
Targeting
With an addedadvantage
of live video built into the
News Feed
Decreasing organic reach
and Getting a notification
on your likes while starting
a broadcast
1.6 billion users already
know how Facebookworks
Reaching largeaudience
with a high degree of
shareability
Brands can doArchiving,
Editing, Thumbnails and
calls to action upon a live
video
Discovery Organic Boost User Experience Sharing Breadth of features

4. Facebook Audience
Number of videoposts
per person increasedby:
Facebook hasan
average of
compared tophoto
posts on average
on average compared toa
video that is no longerlive
with Samsung gear
VR, says Facebook
75%
Globally in 2015
8
Billion
135%
greater organic
reach
Videoshave
3X
more time
watching
Facebook Live
videos
Peoplespend
>1
million hours
ofvideo
Peoplewatched

5. Castkom Overview
• Established in 2014, Castkom has quickly become a premium
streaming video service providers in India.
• Castkom provides live streaming, video hosting, transcoding and
monetization services.
• Castkom is the OFFICIAL LIVE STREAMING PARTNERS OF FACEBOOK INDIA
• some of our clients are: Facebook, Intel, ZEE Network, Indian
Television, AAJ – TAK, Delhi Press and many more
• Services offered by Castkom are:
• Live Streaming (Facebook, YouTube, Website etc..,)
• Video Advertising
• Facebook Audience generation
• Website Audience generation

6. • Team Castkom connects with the respective websites that satisfy the
target audience for the respective events to host the live stream
• The event will also be showcased in the form of banner ads across
100’s of websites for a pre discussed duration depending on the
campaign
Website Audience Generation

7. • Team Castkom connects with the respective Facebook pages that
satisfy the target audience for the respective events to host the live
stream.
• Few key tips would be provided by Castkom to ensure the live stream
would reach maximum audience
• Hyperlink on the Live stream & affiliate banner on the video player to
redirect users to shop/pre-order/request demo page
Facebook Audience Generation

8. FBLIVE-CASESTUDIES
A few brands we have worked with

9. LeadingBrandsthat useourplatform
many more

10. • Castkom Live TV video player is embedded on official websites
and mobile apps of the television channels.
• Our proprietary technology dynamically identifies and replaces the
ads during the commercial breaks.
• 24Million+ reach per month
Video Advertising

11. Official Websites/AppsScreenshots

12. THANK YOU