The document compares GM's digital marketing package to potential opportunities with ADP. The GM package aims to better align media spending, get consumers to dealers quickly, and provide a richer online shopping experience. It includes dealer website development, paid search, and lead delivery through GM OneSource. ADP's digital advertising solutions could complement the GM program through campaign microsites, targeted ad placements, and coordinating with GM advocates. The GM package drives more traffic and leads to dealer websites than brand sites alone. It provides metrics and is compatible with CRM applications.

1. Digital Marketing Package Modified by Ralph Paglia: ADP & GM Solution Alignment Opportunities in Yellow Font

2. Digital Marketing Package – Comparison Matrix (1)

3. Digital Marketing Package – Comparison Matrix (2)

4. Overall Goals of Digital Investment Better alignment of media spending with media consumption (fish where the fish are) Get consumers to our dealers as quickly as possible Deliver a richer consumer online shopping experience Provide GM and its dealers with a competitive advantage

5. IMR Participation Default participation … Dealers must opt-out Must participate in the GM Certified Internet Dealer Program All participating dealers receive digital package (free of charge) Lead Delivery Dealer Website Paid Search Dedicated Advocate Potential ADP Digital Ad Solutions that fit/complement GM IMR Program: Campaign Microsite Lead Delivery via GM OneSource pipeline Multimedia Online Display Advertising GM Marketing asset integration into ADP Digital Advertising creative assets ADP Virtual Marketing Managers communicate & coordinate with Cobalt Dedicated Advocates

6. Package Is Far More Than A Website… OneSource “Pipe” Contextual Targeted Ad Placements Behavioral Targeted Ad Placements Intelligent Marketing eNewsletters Ad Campaign Microsites Virtual Marketing Reps (VMR) Offline/Online Ad Campaign Integration Digital Buying Access to Radio, TV, Print GM Marketing Asset Utilization BT Delivers Message to in-market shoppers GM Tier 3 access to Premium Site Networks eNewsletters Drive Traffic to IMR website Whitelisted servers = 99% Delivery Extend Marketing reach to LT shoppers Delivered over 3 Million leads to dealer in 2007 Consolidates ALL leads and provides to dealer in one place Compatible with 30+ CRM and Lead Management applications

7. GM OneSource Lead Delivery

8. OneSource Lead Delivery “Pipe” Consolidates and delivers ALL lead types to dealer in ONE place Enables Metrics Compatible with more than 30 CRM and lead management applications Point of Clarity: Cobalt has nothing to do with the “pipe”… OneSource Lead Delivery “ Pipe” LMG Leads GM Website Leads 3 rd Party Leads Handraisers Lease Portfolio Event Leads Direct Mail Manifests Region Manifests Dealer Website Leads

9. GM DEALER WEBSITES

10. GM Dealer Websites Are Driven By Consumer Need Consumers want price, inventory and location… not flash and games Focus: - Marketing messages - Consumer experience - Driving leads to dealers

11. Advantages of Core Dealer Websites Exclusive Link on Divisional Locators Exclusive GM Promotion Integration Automated National and Regional Incentives Exclusive OnStar OVD Integration Window Stickers, CUV/CPO Integration Compatible With OneSource Lead Delivery (Pipe) Managed By A ProActive Care Dealer Advocate

12. Importance of GM Dealership Websites Produce higher returns: 5x more likely to convert visitor to lead than our own brand sites Among the highest close rates of any Internet leads

13. PROACTIVE CARE DEALER ADVOCATE

14. ProActive Dealer Care Process Research Organic Search Analysis Dealer Business Goals Plan Website Marketing Plan Dealer Provided Content Specials Leverage Offline Advertising Online Organic Search Engine Optimization Plan Homepage Content Keywords, Tags Landing Pages Implement / Report Website Improvements Organic Search Optimization Monthly Reporting Quarterly Planning Meetings Upgrade Paths Based on Business Goals GM Dealer Dedicated Support

15. PAID SEARCH & LANDING PAGES

16. IMR Addresses consumer needs at each Tier Divisional Websites DMA/Regional & LMA Landing Pages Dealer Websites

17. DMA Landing Pages

18. DMA Landing Pages Model Availability Website Integration View Address Tracked Calls Contact dealer View Inventory View Specials Get Directions Local Market Branding Lead Generation

19. DMA Landing Pages Displays all dealers in DMA participating in iMR A consumer- centric local market experience Measure brand advertising at local level Track results and improve over time

20. Connecting the Dots Cadillac CTS

23. GMC Acadia

29. Hyper Local Search Results Example

30. Direct-to-Dealer Website

31. Same Store Pre/Post iMR How effective is the package? 10% increase in dealer website visits (year-over-year) 40% increase in in-market leads (year-over-year) 2007 vs. 2008