The document compares GM's digital marketing package to potential opportunities with ADP. The GM package aims to better align media spending, get consumers to dealers quickly, and provide a richer online shopping experience. It includes dealer website development, paid search, and lead delivery through GM OneSource. ADP's digital advertising solutions could complement the GM program through campaign microsites, targeted ad placements, and coordinating with GM advocates. The GM package drives more traffic and leads to dealer websites than brand sites alone. It provides metrics and is compatible with CRM applications.

1. Digital Marketing Package Modified by Ralph Paglia: ADP & GM Solution Alignment Opportunities in Yellow Font

2. Digital Marketing Package – Comparison Matrix (1)

3. Digital Marketing Package – Comparison Matrix (2)

7. GM OneSource Lead Delivery

8. OneSource Lead Delivery “Pipe” Consolidates and delivers ALL lead types to dealer in ONE place Enables Metrics Compatible with more than 30 CRM and lead management applications Point of Clarity: Cobalt has nothing to do with the “pipe”… OneSource Lead Delivery “ Pipe” LMG Leads GM Website Leads 3 rd Party Leads Handraisers Lease Portfolio Event Leads Direct Mail Manifests Region Manifests Dealer Website Leads

9. GM DEALER WEBSITES

10. GM Dealer Websites Are Driven By Consumer Need Consumers want price, inventory and location… not flash and games Focus: - Marketing messages - Consumer experience - Driving leads to dealers

13. PROACTIVE CARE DEALER ADVOCATE

15. PAID SEARCH & LANDING PAGES

16. IMR Addresses consumer needs at each Tier Divisional Websites DMA/Regional & LMA Landing Pages Dealer Websites

17. DMA Landing Pages

20. Connecting the Dots Cadillac CTS

23. GMC Acadia

29. Hyper Local Search Results Example

30. Direct-to-Dealer Website