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7	
  Ways	
  Businesses	
  Are	
  Using	
  Carousel	
  Ads	
  	
  
	
  
1)	
  Highlight	
  a	
  Single	
  Product	
  	
  
Using	
  the	
  mul-ple-­‐image	
  layout	
  to	
  
prominently	
  highlight	
  one	
  product	
  can	
  be	
  
a	
  beneficial	
  way	
  to	
  show	
  and	
  describe	
  a	
  
different	
  feature	
  of	
  that	
  product.	
  In	
  the	
  
example	
  to	
  the	
  le>,	
  the	
  crea-ve	
  of	
  
showing	
  the	
  woman’s	
  fingers	
  dragging	
  
and	
  zooming	
  is	
  a	
  very	
  smart	
  and	
  mobile-­‐
friendly	
  way	
  to	
  encourage	
  users	
  to	
  want	
  
to	
  “see	
  more”	
  and	
  engage	
  with	
  the	
  
content.	
  	
  
	
  
2)	
  Show	
  People	
  How	
  To	
  Use	
  Your	
  Product	
  
Leveraging	
  the	
  carousel	
  ad	
  unit	
  as	
  a	
  how-­‐
to	
  guide	
  is	
  a	
  great	
  way	
  to	
  encourage	
  your	
  
audience	
  on	
  crea-ve	
  or	
  new	
  ways	
  to	
  use	
  
a	
  product.	
  
	
  
3)	
  Give	
  a	
  Tour	
  of	
  Your	
  Mobile	
  Space	
  	
  
To	
  help	
  drive	
  app	
  installs,	
  use	
  the	
  
carousel	
  ad	
  unit	
  to	
  feature	
  the	
  various	
  
components	
  and	
  experience	
  of	
  your	
  app,	
  
as	
  seen	
  by	
  Deezer	
  to	
  the	
  right.	
  This	
  
provides	
  users	
  with	
  a	
  taste	
  of	
  what	
  the	
  
app	
  can	
  offer	
  them	
  before	
  even	
  
downloading	
  it.	
  Deezer	
  saw	
  a	
  50%	
  
decrease	
  in	
  cost	
  per	
  click	
  and	
  a	
  60%	
  
reduc-on	
  in	
  cost	
  per	
  install	
  compared	
  to	
  
other	
  channels.	
  	
  
4)	
  Share	
  Sources	
  and	
  ArHcles	
  	
  
For	
  brands	
  selling	
  a	
  service,	
  rather	
  than	
  a	
  
product,	
  the	
  carousel	
  ad	
  unit	
  can	
  help	
  
explain	
  how	
  your	
  service	
  benefits	
  your	
  
audience.	
  Precision’s	
  use	
  of	
  carousel	
  ads	
  on	
  
the	
  right	
  led	
  to	
  6,000	
  newsleOer	
  signups,	
  a	
  
50%	
  decrease	
  in	
  cost	
  per	
  lead	
  and	
  a	
  50%	
  
increase	
  in	
  click	
  through	
  rate	
  compared	
  to	
  
single-­‐image	
  link	
  ads.	
  	
  
5)	
  Tell	
  Your	
  Product	
  Story	
  	
  
Using	
  the	
  carousel	
  ad	
  unit	
  to	
  highlight	
  
lifestyle	
  imagery	
  of	
  your	
  product,	
  allows	
  the	
  
brand	
  to	
  tell	
  a	
  deeper	
  story.	
  Pure	
  Vida	
  saw	
  
order	
  increase	
  by	
  4x	
  within	
  just	
  two	
  months	
  
of	
  the	
  campaign.	
  	
  
6)	
  Tell	
  Your	
  Customers’	
  Story	
  	
  
Sharing	
  customers’	
  photos	
  not	
  only	
  makes	
  
branded	
  content	
  unique,	
  but	
  also	
  
encourages	
  more	
  customers	
  to	
  share	
  and	
  
submit	
  their	
  images.	
  	
  
7)	
  Showcase	
  Your	
  Product	
  Catalogue	
  
Showcasing	
  your	
  product	
  catalogue	
  
reinforces	
  what	
  the	
  carousel	
  format	
  was	
  
designed	
  for;	
  empowering	
  brands	
  to	
  feature	
  
several	
  products	
  in	
  a	
  single	
  ad.	
  	
  

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Cake & Socialyse- 7 Ways Businesses Are Using Carousel Ads

  • 1. 7  Ways  Businesses  Are  Using  Carousel  Ads       1)  Highlight  a  Single  Product     Using  the  mul-ple-­‐image  layout  to   prominently  highlight  one  product  can  be   a  beneficial  way  to  show  and  describe  a   different  feature  of  that  product.  In  the   example  to  the  le>,  the  crea-ve  of   showing  the  woman’s  fingers  dragging   and  zooming  is  a  very  smart  and  mobile-­‐ friendly  way  to  encourage  users  to  want   to  “see  more”  and  engage  with  the   content.       2)  Show  People  How  To  Use  Your  Product   Leveraging  the  carousel  ad  unit  as  a  how-­‐ to  guide  is  a  great  way  to  encourage  your   audience  on  crea-ve  or  new  ways  to  use   a  product.     3)  Give  a  Tour  of  Your  Mobile  Space     To  help  drive  app  installs,  use  the   carousel  ad  unit  to  feature  the  various   components  and  experience  of  your  app,   as  seen  by  Deezer  to  the  right.  This   provides  users  with  a  taste  of  what  the   app  can  offer  them  before  even   downloading  it.  Deezer  saw  a  50%   decrease  in  cost  per  click  and  a  60%   reduc-on  in  cost  per  install  compared  to   other  channels.    
  • 2. 4)  Share  Sources  and  ArHcles     For  brands  selling  a  service,  rather  than  a   product,  the  carousel  ad  unit  can  help   explain  how  your  service  benefits  your   audience.  Precision’s  use  of  carousel  ads  on   the  right  led  to  6,000  newsleOer  signups,  a   50%  decrease  in  cost  per  lead  and  a  50%   increase  in  click  through  rate  compared  to   single-­‐image  link  ads.     5)  Tell  Your  Product  Story     Using  the  carousel  ad  unit  to  highlight   lifestyle  imagery  of  your  product,  allows  the   brand  to  tell  a  deeper  story.  Pure  Vida  saw   order  increase  by  4x  within  just  two  months   of  the  campaign.     6)  Tell  Your  Customers’  Story     Sharing  customers’  photos  not  only  makes   branded  content  unique,  but  also   encourages  more  customers  to  share  and   submit  their  images.     7)  Showcase  Your  Product  Catalogue   Showcasing  your  product  catalogue   reinforces  what  the  carousel  format  was   designed  for;  empowering  brands  to  feature   several  products  in  a  single  ad.