Vivek Gupta has over 23 years of experience in sales, business development, marketing, and client relationship management. He is currently the Vice President of Marketing at Asnani Builders and Developers Ltd., where he oversees various real estate projects. Previously, he held marketing roles at Ruchi Reality Holdings Ltd. and British Park. He has a strong track record of successfully launching and promoting real estate projects worth over Rs. 25 crores. Gupta has an MBA in Marketing and a BSc degree.

1. VIVEK GUPTA
B.Sc. M.B.A.(Marketing)
12, Kalpana Nagar, Raisen Road, Bhopal - 462021
Tel.: (Res.) 0755 – 2750672 (Mobile) 09826291947 Email: bpl_vivek@yahoo.com
PROFESSIONAL PROFILE
 A dynamic professional with nearly 23 years experience in the areas of Sales,
Business Development, Marketing Intelligence, Dealer Management, corporate
Affairs, leasing commercial buildings, Public Relations and Client Relationship
Management with well known organisations.
 Currently associated with ASNANI BUILDERS AND DEVELOPERS LTD AS VICE
PRESIDENT (MARKETING)
 A proactive planner with abilities in identifying and penetrating new market
segments and driving sales for business excellence.
 Demonstrated abilities in developing effective Dealer Management and cementing
healthy client relation for revenue generation.
 Comprehensive exposure to MS Office, Operating System & other Internet
Applications.
 Team player with strong analytical, problem solving & organisational abilities.
ORGANISATIONAL HIGHLIGHTS
ASNANI BUILDERS AND DEVELOPERS Ltd VICE PRESIDENT MARKETING 1st
FEB
2013 TO TILL DATE
Projects handling: Aashima Mall Corporate Zone & Commercial Zone, Coral Woods
Project, Pebble Bay Projects, Imperial Harmony, near AIIMS, Green Acres Project,
Green Bay, Aero city Commercial Plots BDA, Ashima Homes II & III, Ashima Heights etc.
RUCHI REALITY HOLDINGS LTD VICE PRESIDENT (MARKETING) 1st
February
2012 to 31st
JANUARY2013
Ruchi Reality project jointly promoted by FDI partner with SUN APOLLO. Construction
is managed by
Feedback Ventures. Bhopal’s biggest Fully integrated 85 Acre Township with
commercial space, flats, Bungalows, Plots ,V illas. The total Ruchi group value is Rs
20,000crores.
British Park General Manager (Marketing) 1st March 2010 to
January 2012
British Park is designed by Hafiz Contractor Mumbai .British Park is 52 acres integrated
township
With high rise Apartments with podium parking, International club, Shopping Mall,
commercial space.

2. Ansal Housing and Construction Ltd. Marketing Head since Jul’94 to
February 2010
Ansal Housing & Construction Ltd. is an ISO 9001:2000 certified registered company
with a DNV certification from B. V. Netherlands. Ansal Housing handles Internationals
Projects at Srilanka, Thailand, Iraq, etc.
Areas of Expertise
Strategic Planning
 Establishing corporate goals, short term and long term budgets and developing
business plans for the achievement of these goals.
 Business planning and analysing for assessment of revenue potential in business
opportunities.
Sales & Marketing
 Forecasting periodic sales targets & driving sales initiatives to achieve business goals
& monitoring frontline sales team to achieve them.
 Conducting competitor analysis by keeping abreast of market trends & competitor
moves to achieve market share metrics in the areas of M.P. & Chattisgarh.
 Preparing the price quotation for various projects and updating with the market
trend on a daily basis.
 Organising and executing Marketing Plans of multi Crores project in coordination
with external agencies to spearhead promotion initiatives.
Business Development
 Analysing business potential and implementing plans to drive sales, supplementing
turnover and achieving desired targets.
 Monitoring competitor activities and devising effective counter measures.
 Identifying, qualifying and pursuing business opportunities through market surveys
and mapping as per targeted plans as well as through lead generation.
Market Intelligence
 Identifying and developing new streams for long term revenue growth and
maintaining relationships with customers for achieving repeat / referral business.
 Conducting Market survey and research for new projects at Bhopal & Indore.
 Utilising the public information and dealer network to develop marketing
intelligence for generating revenue and for business expansion.
Dealer Management
 Enabling business growth by developing a network of Dealer Partners across assigned
territories.
 Conducting demand forecasting, ensuring optimum inventory levels with dealer
partners to ensure timely deliveries to the customers.
 Maintaining strong distribution networks in M.P. and Chattisgarh.
Client Relationship Management
 Mapping client’s requirements & providing expert advisory services.

3.  Supervising customer service operations for rendering quality services; providing
first line customer support by answering queries & resolving their issues for finalising
sales, ensuring minimum TAT.
 Assessing feedback, evaluating & providing critical feedback on areas of
improvements.
 Building and maintaining healthy business relations with corporate clients, ensuring
high customer satisfaction matrices by achieving delivery & service quality norms.
Coordination
 Coordinating with contractors, media and branches all over India & abroad.
 Liaising with Govt. Department, Building Permission for Municipal Corporation & new
water connection from PHE department, Nazool NOC from town & country planning,
permission from collector office, building management.
 Possessing strong network with the Real Estate agents in M.P. & Chattisgarh.
 Harmonising with architects, structural designers for finalization of projects,
preparation of detail implementation schedules.
 Evaluating Contracting Works and negotiating and reviewing Contracts as per
contract regimes.
Public Relations
 Conceptualizing & implementing Public Relations & corporate communication
strategies for product lines, corporate image etc. to build consumer preference &
achieve organizational targets.
 Setting up communication channels/press conferences with Media majors, for
successful media penetration & coverage.
 Cementing good dealing with Sr. IAS Officer, Chief Secretary, Vice President,
Director of Multinational Company, NRI Customer and Business class people and
public dealing.
Operations
 Developing plans & schedules for generating revenue and arranging resources to
ensure on time achievement of predefined targets as per budgeted parameters.
 Preparing required paper for legal cases & dealing with High Court Lawyer regarding
matter.
 Making the Sale Deed Paper.
 Successfully handling correspondence with Customers, providing customer care and
support, thus responsible for customer satisfaction.
 Approving of Housing loan from Canfin Homes, HDFC, LIC Housing PNB Housing,
Central Bank and State Bank of India.
 Monitoring the Bhopal Branch Account & managing the company account / bank to
deposit the customer installment cash /cheque.
 Generating outstanding revenue collection from the client.
 Planning administration strategizing and execution of new project launches.
Key Attainments
 Successfully marketed and boosted the sales of around 25 Crore projects within 5
Years.
 Generated business through corporate key clients such as BHEL, ONGC, SAIL, Korba
Power Station, NTPC, Government Depts., Electricity Board, Reliance Telecom,
Eicher Tractors, COCA COLA, Pepsi, Cadbury India Ltd., Hindustan Lever Ltd.,

4. Modixerox, BPL, Usha, Airtel, Bharti Telenet Ltd. (Touchtel), Procter & Gamble,
Raymonds Cement, Mahindra & Mahindra Grindilays Bank, State Bank Of India,
UNICEF, Jehan Numa Palace Hotels, Lake View Ashoka Hotel, ICICI Bank.
 Efficiently launched and re-launched project to generate healthy business.
 Successfully promoted slow project resulting in their conversion to premium bearing
projects.
 Rewarded twice for outstanding projects.
 Achieved outstanding collection of Rs. 23 Crores from Bhopal Branch.
 New Sales Target set for Ansals Greens & Ansals Pradhan Enclave project worth Rs.
25 Crores.
 Ansals Golf Links,Ansals Chiranjiv vihar, Ansals Garden Enclave,Ansals NeelPadam
Kunj all the projects are in Delhi NCR.
 Ansals Town project Indore worth Rs 200 crores. Ansals town project was launched
on 11th
November2006.Indore market survey & dealer
network,advertisement,project approval from Banks solely done by me.
 Managed a team of 10 personnel in Bhopal, Indore and New Delhi.
Modi Business Machines Ltd. / Modi Olivetti, Bhopal Marketing
Executive Jun’89 – Jul’92
Key Attainments
 Successfully increased business by 100% in Office Automation Products such as
Electronic Typewriter.
 Handled key clients like Govt. Dept., Doctors, Lawyers, Charted Accountant, Sr. IAS
Officers, NRI's and Business Class.
 Sales Targets of Rs. 5 Crores achieved within 3 Years.
 Launched new models of Electronic Type writers such as Alpha11, Alpha13, Alpha17
in M.P. & Chattisgarh.
 Received monetary incentives from the company as motivation.
ACADEMIC CREDENTIALS
M.B.A. (Marketing) Pune University
B.Sc. Barkatullah University Bhopal
PERSONAL DOSSIER
Date of Birth : 22nd
May, 1968.
Linguistic Abilities : English & Hindi.